![[Featured Image] Two female colleagues are meeting about the data-driven marketing findings for their business.](https://images.ctfassets.net/wp1lcwdav1p1/fhkHejyUar3F0rSXIoIrX/ebe9f2984953e8e3ccf286082e20584e/GettyImages-1412762526.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
What Is Data-Driven Marketing?
This marketing approach that prioritizes data gathered on customer behavior and other aspects of sales. Discover how you can use data-driven marketing to reach targeted customer groups and improve your campaigns.
February 10, 2025
Article

![[Featured Image] A group of three business analysts go over a business analysis report before presenting it to their leadership.](https://images.ctfassets.net/wp1lcwdav1p1/66m9XM0QhN0hjJKBKNtH3k/00cea63690efe80ef465dbcd7b7cb3a7/GettyImages-1473508665.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
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