![[Featured image] Data scientist giving a presentation on how to incorporate findings from data science in marketing campaigns.](https://images.ctfassets.net/wp1lcwdav1p1/5efxFf8qZi0i6uZ6k3tgkd/a75da66f28f5bab9acf2150e20127982/GettyImages-1437209226.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
How to Use Data Science in Marketing
Learn more about how to use data science in marketing, including the different types of data to use, examples of data science in marketing, and five steps to follow to effectively implement data science into your marketing campaigns.
April 4, 2024
Article

![[Featured Image] A digital transformation specialist stands at their desk and uses their laptop to brainstorm ideas for reimagining a product for their organization.](https://images.ctfassets.net/wp1lcwdav1p1/6KzA6S8j6SUm0EA3xvqZzS/2ed2f55f61314509e2ea3f0b8bb979d3/GettyImages-638978768.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A person is using AI video editing tools while sitting at a wooden desk with a video camera in hand.](https://images.ctfassets.net/wp1lcwdav1p1/5ebCJpYzKX4XtfZm7PjyyL/03437d29719a825d5632717373e4d860/GettyImages-1218118094.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)


![[Featured Image] Social influence at work: An influencer videos content on a smartphone, holding up a handbag and matching belt for the camera.](https://images.ctfassets.net/wp1lcwdav1p1/1bfTpXiUv9dw3Cq1VJ1UhD/b2f8790bdf66fdcec1b36a4f7febcf54/GettyImages-1452784629.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] An editor showcases their video editing skills in their home studio.](https://images.ctfassets.net/wp1lcwdav1p1/kBmi2a8SMPAiN54xLyCVl/12fec70653ad3c7c1e71876f6fdf9407/GettyImages-1287487435.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A group of employees discuss their organization's competitive advantage.](https://images.ctfassets.net/wp1lcwdav1p1/5SLHiZqC9J1NP7ajv9iqCX/ed8a8e0b04e57b4e74c7f6037b01bf1e/GettyImages-1193759476.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A marketing specialist goes over social media analytics on their laptop.](https://images.ctfassets.net/wp1lcwdav1p1/565ditmhobYu5sxX5SK6nv/02cb33038da87b85f8aa99637f0963e7/GettyImages-1472068867.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A marketing project manager shares ideas with their team.](https://images.ctfassets.net/wp1lcwdav1p1/7cMqYP41XXYVGmS9xsuzqE/cb0f75518f2035af5d92b726d541b400/GettyImages-1485157810.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A person with headphones sits at a desk doing their video editing job on two computer monitors and a keyboard.](https://images.ctfassets.net/wp1lcwdav1p1/3dATCjfuip14ImTQlnMW23/1b42f654ae9e5c2caa22d7e6be2096d1/with.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] Two coworkers review materials hung on a wall containing an AI-supported marketing plan.](https://images.ctfassets.net/wp1lcwdav1p1/57Zm7ab43YviMxuKoHquef/eb60bf350c731d809664fb0b11f5bc06/Stocksy_txpe0666ad4RLr200_Large_2770040__1_.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A marketing team is meeting regarding the different types of media their company needs for their next campaign.](https://images.ctfassets.net/wp1lcwdav1p1/5OhYSWOpv5E9aG9C3VuPeK/a100d2ba9eac48067201291ab57253df/iStock-904608676.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] An entrepreneur works from home on their couch and uses Google Keyword Planner on their laptop.](https://images.ctfassets.net/wp1lcwdav1p1/7rozAqpkIQ0fiFYGE49HHf/b14b9ffea726508ba04f0aec67950bf3/iStock-1227303444.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
