• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • A

    AI CERTs

    Managing Projects with AI

    Skills you'll gain: AI Product Strategy, Project Management Software, Responsible AI, Project Risk Management, AI Enablement, Project Management, Project Portfolio Management, Project Management Life Cycle, Risk Analysis, Project Management Office (PMO), Project Implementation, Resource Allocation, Timelines, Project Scoping, Artificial Intelligence and Machine Learning (AI/ML), Project Performance, Project Accounting, Predictive Modeling, Generative AI Agents, Generative AI

    Intermediate · Course · 1 - 3 Months

  • I

    INSEAD

    Blockchain Revolution in Financial Services

    Skills you'll gain: Blockchain, Digital Assets, FinTech, Business Strategy, Strategic Decision-Making, Governance, Financial Services, Financial Regulation, Ledgers (Accounting), Work Breakdown Structure, Project Implementation, Business Modeling, Banking Services, Financial Systems, Project Design, Solution Design, Cryptography, Design, Emerging Technologies, Payment Systems

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Open-Source E-commerce Platforms for Modern Retail Solutions

    Skills you'll gain: E-Commerce, Order Management Systems, Web Analytics, Scalability, Open Source Technology, Growth Strategies, Strategic Decision-Making, Business Software, Data Analysis Software, WordPress, Company, Product, and Service Knowledge, Inventory Control, Inventory Management System, Decision Making, Content Management Systems, Payment Systems, Cost Control

    Intermediate · Course · 1 - 4 Weeks

  • T

    The University of Edinburgh

    An Introduction to Responsible AI for SMEs

    Skills you'll gain: Responsible AI, Data Ethics, AI Product Strategy, AI Enablement, Business Risk Management, Business Ethics, Artificial Intelligence, Risk Analysis, Regulation and Legal Compliance, Compliance Management, Governance, Stakeholder Engagement, Open Source Technology

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Capstone: Accounting Assistant with AI Skills

    Skills you'll gain: Accounting Software, Process Design, Workflow Management, Accounts Payable, Generally Accepted Accounting Principles (GAAP), General Accounting, Accounting Records, Standard Accounting Practices, Accounting Systems, Process Mapping, Month End Closing, Business Workflow Analysis, Business Planning, Ledgers (Accounting), Accounting, Bookkeeping, Financial Accounting, Financial Auditing, Financial Forecasting, Financial Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Copenhagen Business School

    Leadership in 21st Century Organizations

    Skills you'll gain: Culture Transformation, Talent Management, Crisis Management, Innovation, Business Leadership, Leadership, Organizational Leadership, Strategic Leadership, Team Leadership, Organizational Strategy, Business Transformation, Ethical Standards And Conduct, Communication, Governance, Change Management, Decision Making, Collaboration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 3 - 6 Months

  • D

    DeepLearning.AI

    IA Para Todos (Español)

    Skills you'll gain: Market Opportunities, AI Enablement, AI Product Strategy, Responsible AI, Artificial Intelligence, Data Ethics, Applied Machine Learning, Artificial Neural Networks, Data Science, Deep Learning, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Strategic PM using GenAI for Account Managers

    Skills you'll gain: Microsoft Copilot, Account Management, Content Management, Microsoft 365, Process Optimization, Process Development, Strategic Thinking, Project Coordination, Project Management, Business Process, AI Enablement, Responsible AI, Stakeholder Management

    Advanced · Course · 1 - 4 Weeks

  • V

    Vanderbilt University

    AI Agents with Model Context Protocol & Typescript

    Skills you'll gain: Model Context Protocol, AI Workflows, Generative AI Agents, AI Orchestration, Agentic systems, LLM Application, Tool Calling, Prompt Patterns, AI Enablement, AI Security, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering Tools, TypeScript, Prompt Engineering, AI Personalization, ChatGPT, Artificial Intelligence, Multimodal Prompts, Anthropic Claude, AI Product Strategy

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Career Readiness & Leadership Skills in the Modern Workplace

    Skills you'll gain: Active Listening, Emotional Intelligence, Interviewing Skills, Executive Presence, Conflict Management, Social Skills, Business Ethics, Case Studies, Collaboration, Empathy, Team Management, Team Leadership, Relationship Management, Ethical Standards And Conduct, Leadership, Self-Awareness, Strategic Planning, Workforce Development, Business Communication, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 1 - 3 Months

  • S

    SkillUp

    Product Management Certification

    Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Usability Testing, Product Planning, Product Strategy, Project Management Life Cycle, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Project Planning, Business Development, Agile Product Development, Test Planning, Registration, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    588 reviews

    Beginner · Specialization · 3 - 6 Months

  • G

    Google

    AI for App Building

    Skills you'll gain: Vibe coding, Responsible AI, Google Gemini, Google Cloud Platform, Generative AI, Process Analysis, Artificial Intelligence, Natural Language Processing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    496 reviews

    Beginner · Course · 1 - 4 Weeks

1…103104105…429

In summary, here are 10 of our most popular marketing strategy courses

  • Managing Projects with AI: AI CERTs
  • Blockchain Revolution in Financial Services: INSEAD
  • Open-Source E-commerce Platforms for Modern Retail Solutions: Coursera
  • An Introduction to Responsible AI for SMEs: The University of Edinburgh
  • Capstone: Accounting Assistant with AI Skills: Coursera
  • Leadership in 21st Century Organizations: Copenhagen Business School
  • IA Para Todos (Español): DeepLearning.AI
  • Strategic PM using GenAI for Account Managers: Microsoft
  • AI Agents with Model Context Protocol & Typescript: Vanderbilt University
  • Career Readiness & Leadership Skills in the Modern Workplace: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok