Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Multiple educators
Skills you'll gain: Apache Airflow, Data Modeling, Data Pipelines, Data Storage, Data Architecture, Requirements Analysis, Data Warehousing, Query Languages, Data Preprocessing, Apache Hadoop, Vector Databases, Data Lakes, Amazon Web Services, File Systems, Apache Spark, Database Systems, Feature Engineering, Dataflow, Data Integration, Data Management
Intermediate · Professional Certificate · 3 - 6 Months

Skills you'll gain: Customer Relationship Management (CRM) Software, Client Services, Relationship Building, Customer Insights
Advanced · Course · 1 - 4 Weeks

Red Hat
Skills you'll gain: Object Oriented Programming (OOP), JSON, Python Programming, Debugging, Data Structures, Red Hat Enterprise Linux, Computer Programming, Statistical Programming, Web Development, Scripting, Scripting Languages, Development Environment, Text Mining, Software Installation
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Generative AI, Data Ethics, Responsible AI, Infographics, Data Visualization, Anomaly Detection, Excel Formulas, Predictive Modeling, Data Visualization Software, Microsoft Copilot, Business Reporting, Risk Analysis, Text Mining, Predictive Analytics, Automation
Intermediate · Professional Certificate · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Interviewing Skills, Negotiation, Telephone Skills, Presentations, Marketing Planning, Oral Expression, Concision, Public Speaking, Professional Development, Applicant Tracking Systems, English Language, Verbal Communication Skills, Persuasive Communication, Strategic Marketing, Business Writing, Cultural Responsiveness, Recruitment, Adaptability, Communication, Writing
Intermediate · Specialization · 3 - 6 Months
Pontificia Universidad Católica de Chile
Skills you'll gain: Feasibility Studies, Knowledge Transfer, Intellectual Property, Technology Strategies, Commercialization, Technical Management, New Product Development, Innovation, Entrepreneurship, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Brand Strategy, Campaign Management
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Database Design, SQL, Database Management Systems, NoSQL, Relational Databases, Data Warehousing, Database Theory, Database Architecture and Administration, Database Administration, Databases, Database Systems, Database Management, Data Modeling, Query Languages, Big Data, Data Architecture, Database Application, Data Integrity, Data Access, Data Science
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Consultative Selling, Account Strategy, Account Management, Solution Selling, Sales, Sales Strategy, Negotiation, Enterprise Sales, B2B Sales, Price Negotiation, Sales Pipelines, Business Ethics, Conflict Management, Overcoming Objections, AI Personalization, Value Propositions, Ethical Standards And Conduct, Stakeholder Management, Proposal Development, Customer Retention
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Market Dynamics, Consumer Behaviour, Market Research, Customer Insights, Sales, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

California Institute of the Arts
Skills you'll gain: Intellectual Property, Business Planning, Competitive Analysis, Risk Management, Tax Preparation, Business Process Automation, Budget Management, Business Strategy, Contract Management, Peer Review, Process Improvement, Financial Analysis, Financial Forecasting, Small Business Accounting, Customer experience improvement, Sales Process, Client Services, Entrepreneurship, Marketing, Leadership and Management
Beginner · Specialization · 3 - 6 Months

IESE Business School
Skills you'll gain: Human Resource Policies, Human Resources Management and Planning, People Management, Talent Management, Compensation Management, Compensation Strategy, Recruitment, Talent Recruitment, Employee Performance Management, Performance Appraisal, Leadership Development, Leadership, Persona (User Experience)
Mixed · Course · 1 - 3 Months