• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Data Engineering, Big Data, and Machine Learning on GCP

    Skills you'll gain: Model Deployment, Feature Engineering, PySpark, Data Import/Export, Big Data, Apache Spark, Dashboard, Data Architecture, Data Governance, Apache Kafka, Cloud Deployment, Apache Hadoop, Metadata Management, Data Storage, Apache Hive, Application Programming Interface (API), Data Quality, Data Cleansing, Applied Machine Learning, Cloud Services

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Start An Online Business And Generate Passive Income

    Skills you'll gain: Strategic Partnership, Vibe coding, Email Automation, Brand Strategy, Branding, Generative AI Agents, Contract Negotiation, AI Workflows, Closing (Sales), Entrepreneurship, Negotiation, Order Management, Blogs, Product Knowledge, Selling Techniques, Content Creation, E-Commerce, Order Fulfillment, Agentic systems, Logistics Management

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Explain Black-Box Models

    Skills you'll gain: Stakeholder Communications, Stakeholder Analysis, Data Presentation, Data Analysis, Exploratory Data Analysis, Business Communication, Model Evaluation, Responsible AI, Statistical Methods

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Highlight Cost Variances Effectively

    Skills you'll gain: Variance Analysis, Cost Control, Cost Accounting, Budget Management, Cost Management, Statistical Analysis, Data Analysis, Data-Driven Decision-Making, Stakeholder Communications, Communication, Strategic Communication

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze & Apply Generative AI for Research & Finance

    Skills you'll gain: Team Performance Management, Generative AI, Kanban Principles, Analytics, AI Security, Big Data, Investment Management, Coaching, Trend Analysis, Scalability, Emotional Intelligence, Technology Strategies, Business, Employee Engagement, Business Ethics, Customer experience improvement, Responsible AI, Complex Problem Solving, Research, Estimation

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Tableau for Data-Driven Decision Makers

    Skills you'll gain: Tableau Software, Report Writing, Data Visualization Software, Dashboard, Data Visualization, Data Analysis, Business Intelligence, Data-Driven Decision-Making, Data Storytelling, Data Presentation, Ad Hoc Reporting, Interactive Data Visualization, Microsoft Excel, Data Manipulation, Data Sharing, Microsoft PowerPoint, Data Management, Productivity Software, Microsoft Office

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Transform Data: Cleanse, Encode, Validate

    Skills you'll gain: Data Cleansing, Data Transformation, Data Preprocessing, Data Wrangling, Data Quality, Data Manipulation, Feature Engineering, Data Validation, Pandas (Python Package), Predictive Modeling, Exploratory Data Analysis, Quality Assurance, Descriptive Analytics, Technical Documentation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Sales: Understand Subtle Buying Signals To Close More Deals

    Skills you'll gain: Closing (Sales), Consultative Selling, Selling Techniques, Active Listening, Customer Relationship Building, Sales Process, Sales Strategy, Non-Verbal Communication, Overcoming Objections, Rapport Building, Interpersonal Communications, Consumer Behaviour

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Indian School of Business

    Trading Strategies in Emerging Markets

    Skills you'll gain: Financial Statements, Peer Review, Financial Statement Analysis, Financial Trading, Balance Sheet, Portfolio Management, Income Statement, Data Collection, Market Liquidity, Investment Management, Financial Analysis, Performance Analysis, Project Design, Market Analysis, Financial Market, Accruals, Securities Trading, Market Trend, Market Dynamics, Performance Measurement

    4.2
    Rating, 4.2 out of 5 stars
    ·
    2.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Start Neural Networks Advanced Model Architectures

    Skills you'll gain: Model Evaluation, Keras (Neural Network Library), Technical Documentation, Artificial Neural Networks, PyTorch (Machine Learning Library), Deep Learning, Data Analysis, Applied Machine Learning, Network Architecture, Supervised Learning

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Design & Implement RPA Solutions with UiPath

    Skills you'll gain: Robotic Process Automation, Email Automation, Business Process Automation, Transaction Processing, Human Resources Software, Automation, Process Design, Scenario Testing, Web Applications, Social Media Management, Software Architecture, Social Media, Microsoft Excel, Workflow Management, Brand Awareness, Market Analysis, Solution Design, Marketing Automation, Data Architecture, Data Management

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Macquarie University

    Validate New Ideas for Startups

    Skills you'll gain: Value Propositions, Market Research, Entrepreneurship, User Research, Customer Insights, New Product Development, Competitive Analysis, Data-Driven Decision-Making, Fundraising and Crowdsourcing, Presentations, Business Modeling, Innovation, Business Development, Strategic Partnership, Professional Networking

    Beginner · Course · 1 - 3 Months

1…122123124…456

In summary, here are 10 of our most popular marketing analytics courses

  • Data Engineering, Big Data, and Machine Learning on GCP: Google Cloud
  • Start An Online Business And Generate Passive Income: Alex Genadinik
  • Explain Black-Box Models: Coursera
  • Analyze and Highlight Cost Variances Effectively: Coursera
  • Analyze & Apply Generative AI for Research & Finance: EDUCBA
  • Tableau for Data-Driven Decision Makers: Logical Operations
  • Transform Data: Cleanse, Encode, Validate: Coursera
  • Sales: Understand Subtle Buying Signals To Close More Deals: Alex Genadinik
  • Trading Strategies in Emerging Markets: Indian School of Business
  • Start Neural Networks Advanced Model Architectures: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok