• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Information Technology Entrepreneurship & Startup

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Ideation, Value Propositions, Business Modeling, Entrepreneurship, Strategic Partnership, Process Mapping, Sprint Planning, AI Enablement, Brainstorming, Growth Strategies, Business Planning, New Business Development, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    B

    BCG

    التحوّل الرقمي

    Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Business Technologies, Business Process Reengineering, Organizational Change, Business Strategy, Market Dynamics, Emerging Technologies, Business Economics, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    294 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Цифровий маркетинг і електронна комерція від Google

    Skills you'll gain: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, E-Commerce, Target Audience, Customer Relationship Management, Customer Retention, Marketing Analytics, Campaign Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    GPU Programming

    Skills you'll gain: Artificial Neural Networks, Image Analysis, Event-Driven Programming, Scalability, Deep Learning, C and C++, Performance Tuning, Convolutional Neural Networks, Data-oriented programming, Distributed Computing, Linear Algebra, Computer Graphics, Hardware Architecture, Mathematical Software, Numerical Analysis, Programming Principles, Computer Architecture, System Programming, Program Development, Machine Learning

    Build toward a degree

    2.8
    Rating, 2.8 out of 5 stars
    ·
    190 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Fundamentos Empresariales

    Skills you'll gain: Operations Management, Balance Sheet, Process Analysis, Business Operations, Operational Efficiency, Financial Statement Analysis, Financial Statements, Finance, Financial Accounting, Production Process, Operational Performance Management, Capital Budgeting, Business Process Improvement, Branding, Financial Modeling, Strategic Marketing, Marketing, Analysis, Case Studies, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    446 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    What is Corruption: Anti-Corruption and Compliance

    Skills you'll gain: Compliance Management, Law, Regulation, and Compliance, Legal Risk, Business Ethics, Internal Controls, Risk Analysis, Risk Mitigation, Ethical Standards And Conduct, Risk Management, Due Diligence, Employee Training, International Relations, Operations Management, Strategic Planning, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    694 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Essentials of Sensory Science

    Skills you'll gain: Experimentation, Product Testing, Laboratory Testing, Laboratory Experience, Food and Beverage, Consumer Behaviour, Scientific Methods, Systems Of Measurement, Case Studies, Quality Assurance, Physiology, Research Design, Usability Testing, Science and Research, Data Collection, Statistical Analysis, Nutrition and Diet, Human Factors, Anatomy, Product Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    71 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Commonwealth Education Trust

    Foundations of Teaching for Learning: Learners and Learning

    Skills you'll gain: Student Engagement, Teaching, Pedagogy, Classroom Management, Human Learning, Working With Children, Child Development, Learning Theory, Differentiated Instruction, Parent Communication, Cultural Diversity, Substance Abuse

    4.7
    Rating, 4.7 out of 5 stars
    ·
    304 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    U

    Utrecht University

    Understanding child development: from synapse to society

    Skills you'll gain: Child Development, Human Development, Empathy & Emotional Intelligence, Speech Language Pathology, Systems Thinking, Pediatrics, Research, Neurology, Cultural Diversity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    517 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Confronting Gender Based Violence: Global Lessons for Healthcare Workers

    Skills you'll gain: Health Care, Clinical Assessment, Primary Care, Psychosocial Assessments, Maternal Health, Health Assessment, Public Health and Disease Prevention, Patient-centered Care, Behavioral Health, Obstetrics And Gynecology, Gynecology, Community Health, Health Technology, Cultural Diversity, Health Policy, Safety and Security

    4.8
    Rating, 4.8 out of 5 stars
    ·
    279 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Business Strategy in Practice (Project-centered Course)

    Skills you'll gain: Peer Review, Organizational Strategy, Business Research, Project Management, Business Strategy, Competitive Analysis, Business Analysis, Strategic Decision-Making, Business Communication, Analysis, Report Writing, Business Writing, Presentations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    211 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Smart Device & Mobile Emerging Technologies

    Skills you'll gain: Wireless Networks, Telecommunications, Apple iOS, Display Devices, Product Planning, Android (Operating System), Business Strategy, Network Analysis, Emerging Technologies, Operating Systems, Peripheral Devices, Market Trend, Technical Standard

    4.7
    Rating, 4.7 out of 5 stars
    ·
    486 reviews

    Beginner · Course · 1 - 3 Months

1…148149150…375

In summary, here are 10 of our most popular market research courses

  • Information Technology Entrepreneurship & Startup: University of Minnesota
  • التحوّل الرقمي: BCG
  • Цифровий маркетинг і електронна комерція від Google: Google
  • GPU Programming: Johns Hopkins University
  • Fundamentos Empresariales: University of Pennsylvania
  • What is Corruption: Anti-Corruption and Compliance: University of Pennsylvania
  • Essentials of Sensory Science: University of California, Davis
  • Foundations of Teaching for Learning: Learners and Learning: Commonwealth Education Trust
  • Understanding child development: from synapse to society: Utrecht University
  • Confronting Gender Based Violence: Global Lessons for Healthcare Workers: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok