• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • U

    University of Cape Town

    Innovative Finance: Hacking finance to change the world

    Skills you'll gain: Design Thinking, Social Impact, Financial Inclusion, Risk Management, Business Modeling, Sustainable Development, Innovation, Performance Measurement, Resource Management, Stakeholder Engagement, Strategic Partnership, Fundraising, Entrepreneurial Finance, Finance, Due Diligence, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    153 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Analyzing Macro-Environmental Factors Using Creately

    Skills you'll gain: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis, Entrepreneurship, Risk Analysis, Business Modeling, Analysis, Innovation, Business Research, Growth Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    109 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google

    Set and Achieve Team Goals

    Skills you'll gain: Team Leadership, Collaboration, Organizational Effectiveness, Productivity, Employee Engagement, Overcoming Obstacles

    4.9
    Rating, 4.9 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Commercial Awareness

    Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Market Trend, Market Analysis, Business Marketing, Financial Acumen, Strategic Marketing, Market Intelligence, Trend Analysis, Leadership, Business, Business Management, Financial Analysis, Marketing Strategies, Business Metrics, Market Dynamics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Stanford University

    Giving 2.0: The MOOC

    Skills you'll gain: Philanthropy, Fundraising, Resource Utilization, Social Impact, Community Development, Program Evaluation, Lifelong Learning, Collaboration, Strategic Decision-Making, Professional Networking, Social Media, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    209 reviews

    Mixed · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Managing Data Analysis

    Skills you'll gain: Exploratory Data Analysis, Statistical Reporting, Data Analysis, Data Presentation, Data Management, Data Strategy, Team Management, Workflow Management, Analytical Skills, Team Leadership, Statistical Inference, Statistical Modeling, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • T

    Technion - Israel Institute of Technology

    New Product Development - develop your own new product

    Skills you'll gain: New Product Development, Budget Management, Risk Management, Resource Management, Project Management, Product Management, Project Planning, Agile Product Development, Scheduling, Innovation, Business Strategy, Technology Strategies, Simulation and Simulation Software

    4.4
    Rating, 4.4 out of 5 stars
    ·
    142 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Developing Innovative Ideas for Product Leaders

    Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Entrepreneurship, Product Management, Corporate Strategy, Customer Analysis, Competitive Analysis, Market Analysis, Initiative and Leadership, Target Market, Business Strategy, Value Propositions

    4.4
    Rating, 4.4 out of 5 stars
    ·
    233 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Macquarie University

    Excel Time Series Models for Business Forecasting

    Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, Model Evaluation, Microsoft Excel, Excel Formulas, Trend Analysis, Predictive Modeling, Data Presentation, Statistical Visualization, Graphing, Process Optimization

    4.9
    Rating, 4.9 out of 5 stars
    ·
    250 reviews

    Intermediate · Course · 1 - 3 Months

  • K

    Kennesaw State University

    Customer Centricity with Professor Jagdish Sheth

    Skills you'll gain: Customer Retention, Trustworthiness, Social Impact, Expectation Management, Corporate Sustainability, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer experience strategy (CX), Sustainable Development, Human Resource Strategy, Customer Relationship Building, Consultative Approaches, Diversity Marketing, Customer Analysis, Value Propositions, Business Ethics, Business Strategy, Business, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    94 reviews

    Beginner · Specialization · 1 - 3 Months

  • G

    Google Cloud

    Gen AI Agents: Transform Your Organization

    Skills you'll gain: Generative AI Agents, Retrieval-Augmented Generation, Prompt Engineering, Generative AI, AI Enablement, AI Workflows, Google Cloud Platform, Tool Calling, Customer experience improvement, Organizational Strategy, Innovation, Solution Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    336 reviews

    Beginner · Course · 1 - 3 Months

  • D

    Duke University

    ESG for All

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Business, Strategic Prioritization, Corporate Sustainability, Prioritization, Business Ethics, Sustainable Development, Adaptability, Governance, Accountability, Emotional Intelligence, Open Mindset, Social Impact, Discussion Facilitation, Diversity and Inclusion, Ethical Standards And Conduct, Strategic Thinking, Advocacy, Change Management, Strategic Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    232 reviews

    Beginner · Specialization · 1 - 3 Months

1…148149150…431

In summary, here are 10 of our most popular marketing strategy courses

  • Innovative Finance: Hacking finance to change the world : University of Cape Town
  • Analyzing Macro-Environmental Factors Using Creately: Coursera
  • Set and Achieve Team Goals: Google
  • Commercial Awareness: Coursera
  • Giving 2.0: The MOOC: Stanford University
  • Managing Data Analysis: Johns Hopkins University
  • New Product Development - develop your own new product: Technion - Israel Institute of Technology
  • Developing Innovative Ideas for Product Leaders: University of Maryland, College Park
  • Excel Time Series Models for Business Forecasting: Macquarie University
  • Customer Centricity with Professor Jagdish Sheth: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok