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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Copenhagen Business School

    The Neuromarketing Toolbox

    Skills you'll gain: Consumer Behaviour, Market Research, Magnetic Resonance Imaging, Marketing, Neurology, Science and Research, Experimentation, Research Methodologies, Research Design, Data Collection, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    200 reviews

    Beginner · Course · 1 - 3 Months

  • I

    Interactive Brokers

    Forex - Trading Around the World

    Skills you'll gain: Financial Trading, International Finance, Financial Market, Securities Trading, Equities, Capital Markets, Market Data, Market Dynamics, Portfolio Risk, Market Trend, Market Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    240 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    PMP Exam Preparation

    Skills you'll gain: Project Controls, Stakeholder Management, Risk Management, Project Planning, Team Management, Communication Planning, Risk Mitigation, Scaled Agile Framework, Project Estimation, Team Performance Management, Stakeholder Communications, Scheduling, Project Implementation, Workflow Management, Sprint Planning, Quality Improvement, Process Improvement, Backlogs, Change Management, Quality Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    447 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Brand Management: Strategies for a Strong Brand

    Skills you'll gain: Brand Management, Brand Strategy, Brand Awareness, Branding, Brand Marketing, Brand Loyalty, Marketing Analytics, Marketing Management, Data-Driven Decision-Making, Business Analytics, Sustainable Business, Governance, Stakeholder Engagement, Storytelling, Growth Strategies, Innovation, Customer Engagement, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    189 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Estadística y probabilidad

    Skills you'll gain: Descriptive Statistics, Data Analysis, Correlation Analysis, Statistical Analysis, Data Presentation, Statistical Visualization, Probability, Histogram, Data-Driven Decision-Making, Regression Analysis, Probability Distribution, Box Plots, Graphing, Scatter Plots

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Popular This Week
    Popular This Week
    U

    University of Colorado Boulder

    Data Science Foundations: Statistical Inference

    Skills you'll gain: Probability, Statistical Hypothesis Testing, Statistical Inference, Probability & Statistics, Statistical Methods, Probability Distribution, Statistics, Data Literacy, Sampling (Statistics), Applied Mathematics, Data Ethics, Data Analysis, Statistical Analysis, Quantitative Research, Data Science, Theoretical Computer Science, Sample Size Determination, Artificial Intelligence

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    355 reviews

    Intermediate · Specialization · 3 - 6 Months

  • P

    PwC

    Effective Business Presentations with Powerpoint

    Skills you'll gain: Microsoft PowerPoint, Presentations, Data Storytelling, Verbal Communication Skills, Public Speaking, Data Visualization, Business Communication, Storytelling, Communication, Peer Review, Communication Strategies, Data Analysis, Target Audience

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Introducción a la Minería de Datos

    Skills you'll gain: Classification Algorithms, Exploratory Data Analysis, Data Mining, Data Analysis, Machine Learning Algorithms, Model Evaluation, Data Management, Data Science, Unsupervised Learning, Big Data, Supervised Learning, Algorithms, Data Preprocessing, Transaction Processing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Las redes sociales en acción

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Campaigns, Social Media, Performance Measurement, Goal Setting, Active Listening, Marketing Strategies, Marketing, Key Performance Indicators (KPIs), Content Strategy, Resource Management, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    761 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Virginia

    Cost and Economics in Pricing Strategy

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Case Studies, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods

    4.8
    Rating, 4.8 out of 5 stars
    ·
    694 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    SQL for Data Science Capstone Project

    Skills you'll gain: Presentations, SQL, Descriptive Statistics, Data Storytelling, Data Analysis, Peer Review, Exploratory Data Analysis, Statistical Analysis, Data Modeling, Performance Metric, Business Analytics, Text Mining, Data Science, Target Audience, Data Manipulation, Proposal Development

    4.2
    Rating, 4.2 out of 5 stars
    ·
    258 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    IE Business School

    Globalización, Crecimiento Económico y Estabilidad

    Skills you'll gain: Financial Policy, Economics, Policy, and Social Studies, Economics, Public Policies, International Finance, Policy Analysis, Economic Development, Tax, Socioeconomics, Trend Analysis, Global Marketing, Business Economics, International Relations, Political Sciences, Analysis, Fiscal Management, Supply And Demand, Business Risk Management, World History, Policty Analysis, Research, and Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    879 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • The Neuromarketing Toolbox: Copenhagen Business School
  • Forex - Trading Around the World: Interactive Brokers
  • PMP Exam Preparation: LearnKartS
  • Brand Management: Strategies for a Strong Brand: Coursera
  • Estadística y probabilidad: Universidad Nacional Autónoma de México
  • Data Science Foundations: Statistical Inference: University of Colorado Boulder
  • Effective Business Presentations with Powerpoint: PwC
  • Introducción a la Minería de Datos: Pontificia Universidad Católica de Chile
  • Las redes sociales en acción: Tecnológico de Monterrey
  • Cost and Economics in Pricing Strategy: University of Virginia

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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