Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Rutgers the State University of New Jersey
Skills you'll gain: Competitive Intelligence, Demand Planning, Strategic Sourcing, Competitive Analysis, Customer Demand Planning, Data Storytelling, Procurement, Supplier Management, Supply Chain, Regression Analysis, Supplier Performance Management, Inventory Control, Business Analytics, Data Collection, Supply Management, Supply Chain Management, Business Intelligence, Materials Management, Strategic Decision-Making, Data Analysis
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Social Media Campaigns, Digital Advertising, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Strategic Marketing, Social Media Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Strategic Planning, Trend Analysis
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Logistic Regression, Forecasting, Statistical Methods, Regression Analysis, Plot (Graphics), Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Statistical Hypothesis Testing, Sports Medicine, Correlation Analysis, Data Preprocessing, Applied Machine Learning, Injury Prevention, Athletic Training, Analytics, Data Analysis, Statistical Analysis, Python Programming
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Target Audience, Social Media Campaigns, Paid media, Social Media Strategy, Instagram, Content Creation, Marketing Effectiveness, Online Advertising, Persona Development, Marketing Analytics, Advertising Campaigns, Advertising, Content Performance Analysis, Marketing Materials, Presentations, Digital Marketing, Brand Management
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Data Governance, Data Management, Business Analytics, Analytics, Data Quality, Data Ethics, Data Analysis, Business Intelligence, Big Data, Organizational Structure, Data-Driven Decision-Making, Data Access, Relational Databases, SQL, Data Storage, Cloud Computing
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Data Visualization, Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Dashboard, Excel Macros, Data Analysis, Analytics, Data Cleansing, Regression Analysis, Descriptive Statistics
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Adobe Express, Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Data Ethics, Marketing Effectiveness, Data-Driven Decision-Making, Content Creation, Marketing Automation, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis
Beginner · Specialization · 1 - 3 Months

Digital Marketing Institute
Skills you'll gain: LinkedIn, Social Media Marketing, Social Media, Digital Advertising, Marketing, B2B Sales, Professional Networking, Advertising Campaigns, Social Media Strategy, Marketing Analytics, Video Production, Advertising, Selling Techniques, Branding, Content Creation, Target Audience
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media Campaigns, Brand Management, Campaign Management, Instagram, Content Creation, Performance Analysis, Web Analytics, Target Audience, Digital Advertising, Brand Awareness, Advertising Campaigns, Facebook, Digital Marketing, Pinterest, LinkedIn, Customer Engagement
Beginner · Course · 1 - 4 Weeks
University of California, Davis
Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Social Media Strategy, Brand Marketing, Digital Media Strategy, Writing, Marketing Analytics, Search Engine Optimization, Business-To-Consumer, B2B Sales, Auditing
Intermediate · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication
Build toward a degree
Beginner · Course · 1 - 4 Weeks