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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Statistical Modeling for Data Science Applications

    Skills you'll gain: Statistical Inference, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, R Programming, Data Ethics, Research Design, Statistical Methods, Data Science, Data Analysis, Statistical Analysis, Data Modeling, Predictive Modeling, Mathematical Modeling, Probability & Statistics, Quantitative Research, Machine Learning, Model Evaluation, Logistic Regression, Feature Engineering

    Build toward a degree

    4.2
    Rating, 4.2 out of 5 stars
    ·
    54 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Data & Finance for the future

    Skills you'll gain: Financial Statement Analysis, Financial Analysis, Business Analytics, Regression Analysis, Business Valuation, Descriptive Statistics, Data Analysis, Data-Driven Decision-Making, Statistical Inference, Financial Accounting, Cash Flows, Balance Sheet, Income Statement, Working Capital, Competitive Analysis, International Finance, Business Economics, Economics, Market Dynamics, Business Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    487 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft 365 with Generative AI

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Responsible AI, Presentations, Microsoft Excel, Microsoft Outlook, Data Presentation, Microsoft PowerPoint, Microsoft Teams, Data Storytelling, Predictive Modeling, Email Automation, Data Visualization Software, Data Synthesis, Spreadsheet Software, Microsoft Word, Excel Formulas, Collaborative Software, Microsoft 365, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    47 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    UI/UX Design Fundamentals & Prototyping with Generative AI

    Skills you'll gain: UI/UX Research, User Interface and User Experience (UI/UX) Design, User Experience, User Centered Design, Usability, Responsive Web Design, User Flows, User Interface (UI), UI Components, Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience), Usability Testing, Design Software, Human Centered Design, Ideation, Brainstorming, Animations

    4.9
    Rating, 4.9 out of 5 stars
    ·
    59 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Estrategia de Identidad de una Marca

    Skills you'll gain: Brand Strategy, Branding, Business Strategy, Content Strategy, Business Research, Content Creation, Market Research, Creative Design, Target Audience, Value Propositions, Competitive Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    182 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Management de Eventos

    Skills you'll gain: Event Management, Event Planning, Advertising, Hospitality, Resource Allocation, Stakeholder Management, Dashboard, Marketing Communications, Communication Strategies, Organizational Skills, Target Audience, Program Evaluation, Scheduling, Budgeting

    4.3
    Rating, 4.3 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Insights of Power BI

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Data Visualization Software, Data Visualization, Data Transformation, Data Cleansing, Business Intelligence, Data Storytelling, Interactive Data Visualization, Dashboard, Data Analysis, Business Reporting, Microsoft Excel, Key Performance Indicators (KPIs)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Akamai Technologies, Inc.

    Akamai Customer Consulting and Support

    Skills you'll gain: Endpoint Security, Database Systems, Computer Security Incident Management, Security Management, Ubuntu, Routing Protocols, Database Design, Application Development, Network Architecture, Linux Commands, TCP/IP, Operating Systems, Database Theory, Web Design and Development, Cascading Style Sheets (CSS), Web Development, Data Structures, Python Programming, Data Analysis, Software Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    318 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fudan University

    游戏产业概论

    Skills you'll gain: Game Design, Intellectual Property, Video Game Development, Market Dynamics, Company, Product, and Service Knowledge, Market Analysis, Production Process, Product Marketing, Innovation, Computer Hardware

    3.6
    Rating, 3.6 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Indian School of Business

    Design your own trading strategy – Culminating Project

    Skills you'll gain: Peer Review, Data Collection, Financial Trading, Project Design, Portfolio Management, Securities Trading, Business Planning, Market Analysis, Technical Analysis, Model Evaluation, Investment Management, Financial Analysis, Performance Analysis, Statistical Hypothesis Testing, Equities

    4.4
    Rating, 4.4 out of 5 stars
    ·
    105 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Créer du contenu de développement durable avec Canva

    Skills you'll gain: Canva (Software), Logo Design, Marketing Design, Graphic and Visual Design Software, Graphic and Visual Design, Marketing Materials, Creative Design, Graphic Design, Presentations, Promotional Materials, Sustainability Reporting, Content Creation, Video Production, Social Media Marketing, Content Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Studying Cities: Social Science Methods for Urban Research

    Skills you'll gain: Scientific Methods, Surveys, Research, Research Methodologies, Data Collection, Research Design, Data Analysis, Qualitative Research, Statistical Analysis, Social Sciences, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    233 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Statistical Modeling for Data Science Applications: University of Colorado Boulder
  • Data & Finance for the future: Fundação Instituto de Administração
  • Microsoft 365 with Generative AI: Microsoft
  • UI/UX Design Fundamentals & Prototyping with Generative AI: SkillUp
  • Estrategia de Identidad de una Marca: Pontificia Universidad Católica del Perú
  • Management de Eventos: Universidad de Palermo
  • Insights of Power BI: Fractal Analytics
  • Akamai Customer Consulting and Support: Akamai Technologies, Inc.
  • 游戏产业概论: Fudan University
  • Design your own trading strategy – Culminating Project: Indian School of Business

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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