Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.
IE Business School
Skills you'll gain: Content Marketing, Storytelling, Content Creation, Brand Strategy, Branding, Marketing Communications, Copywriting, Content Strategy, Journalism, Customer Engagement, Advertising, Brand Management, Promotional Strategies, Target Audience
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Persona Development, Marketing, Marketing Strategies, Advertising, Customer Engagement, Web Analytics
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, Digital Marketing, Marketing Strategies, Digital Transformation, Consumer Behaviour, Digital Advertising, Promotional Strategies, Innovation, Customer Engagement, Emerging Technologies, Product Development, Price Negotiation
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Universidades Anáhuac
Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Social Media Marketing, Keyword Research, Content Marketing, Digital Transformation, Marketing Effectiveness, Social Media Strategy, Customer Analysis, Marketing Analytics, Data Analysis, Paid media, Return On Investment
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Social Network Analysis, Social Media Strategy, Content Marketing, Social Media Marketing, Consumer Behaviour, Marketing Communications, Content Creation, Influencing, Advertising, Marketing, Marketing Psychology, Brand Strategy, Storytelling, Communication
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Video Production, Social Media Marketing, Marketing Strategies, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation
Beginner · Guided Project · Less Than 2 Hours
University of Colorado Boulder
Skills you'll gain: Social Media Campaigns, Campaign Management, Advertising Campaigns, Google Ads, Social Media, Social Media Strategy, Social Media Marketing, Digital Advertising, Instagram, Online Advertising, Search Engine Marketing, Pay Per Click Advertising, Facebook, Contextual Advertising, Advertising, Paid media, Content Creation, Press Releases, Target Audience, Content Development and Management
Beginner · Specialization · 3 - 6 Months

Universidad de Palermo
Skills you'll gain: Canva (Software), No-Code Development, Lead Generation, Content Creation, Gemini, Email Marketing, Make.com, Generative AI, Digital Content, Marketing Strategies, ChatGPT, Digital Marketing, Social Media Management, TikTok, Instagram, Product Design, Artificial Intelligence, Social Media Strategy, Web Design and Development, Mobile Development Tools
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Marketing Design, Graphic Design, Content Creation, Style Guides, Marketing, Branding
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Responsible AI, Stakeholder Engagement, AI Enablement, Stakeholder Management, Project Management, Technical Management, Workforce Management, Risk Mitigation, Project Management Life Cycle, Agile Methodology, Risk Analysis, Team Management, Team Building, Scalability, Performance Management, Diversity and Inclusion, Budget Management, Change Management
Intermediate · Course · 1 - 4 Weeks
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, New Product Development, Market Analysis, Innovation
Mixed · Course · 1 - 3 Months

Copenhagen Business School
Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Competitive Analysis, Strategic Leadership, Strategic Planning, Market Analysis, Global Marketing, Market Opportunities, Value Propositions, Market Dynamics
Mixed · Course · 1 - 3 Months