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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Conversational Selling Playbook for SDRs

    Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Lead Generation, Sales Development, Sales Prospecting, Cold Calling, Emotional Intelligence, Consultative Selling, Phone Sales, Sales, Sales Strategy, Rapport Building, Empathy, Active Listening, Value Propositions, Persona Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    46 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Prediction Models with Sports Data

    Skills you'll gain: Logistic Regression, Forecasting, Data Processing, Predictive Modeling, Statistical Modeling, Data Analysis, Analytics, Regression Analysis, Pandas (Python Package), Model Evaluation, Python Programming, Probability, Ethical Standards And Conduct

    4.5
    Rating, 4.5 out of 5 stars
    ·
    41 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Business Opportunities and Risks in a Globalized Economy

    Skills you'll gain: Economic Development, International Finance, Economics, Business Economics, Market Opportunities, International Relations, Global Marketing, Demography, Business Risk Management, Analysis, Growth Strategies, Policy Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    184 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Perform data science with Azure Databricks

    Skills you'll gain: PySpark, Databricks, Apache Spark, MLOps (Machine Learning Operations), Microsoft Azure, Big Data, Data Processing, Deep Learning, Data Transformation, Model Deployment, Machine Learning Software, Model Evaluation, Machine Learning, Distributed Computing, Exploratory Data Analysis, Regression Analysis

    3.1
    Rating, 3.1 out of 5 stars
    ·
    79 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Healthcare Data Quality and Governance

    Skills you'll gain: Data Governance, Data Quality, Data Validation, Data Management, Clinical Data Management, Health Information Management, Data Literacy, Medical Records, Metadata Management, Technical Communication, Change Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    158 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Communicating Data Insights with Tableau

    Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Storytelling, Tableau Software, Data-Driven Decision-Making, Data Visualization Software, Business Reporting, Data Analysis, Business Intelligence, Presentations, Exploratory Data Analysis, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    75 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a value proposition canvas in Miro

    Skills you'll gain: Competitive Analysis, Customer Analysis, Miro AI, Customer Insights, Value Propositions, Company, Product, and Service Knowledge, Business Modeling, Presentations, Product Knowledge, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Executive Communication Excellence

    Skills you'll gain: Active Listening, Non-Verbal Communication, Business Writing, Concision, Social Skills, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Responsible AI, Emotional Intelligence, Technical Writing, Google Gemini, Anthropic Claude, Communication Strategies, Communication, Technical Documentation, Stakeholder Engagement, Marketing Communications, Media and Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    28 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Keyword Research

    Skills you'll gain: Keyword Research, Generative AI, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Prompt Engineering, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Engagement: Optimize AI Content Performance

    Skills you'll gain: Content Performance Analysis, Social Media Marketing, Content Development and Management, Content Creation, Web Analytics, Social Media Management, Content Strategy, AI Personalization, Web Analytics and SEO, Market Analysis, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Design a pitch deck with Canva

    Skills you'll gain: Canva (Software), Timelines, Marketing Materials, Product Demonstration, Presentations, Marketing Design, Value Propositions, Sales Presentation, Sales Presentations, Team Oriented, Graphic Design, Entrepreneurship

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    S

    Sciences Po

    Entreprendre dans les Industries Culturelles à l'ère du numérique

    Skills you'll gain: Organizational Structure, Promotional Strategies, Business Modeling, Entrepreneurship, Content Creation, Target Audience, Consumer Behaviour, Digital Content, Entrepreneurial Finance, Innovation, Digital Transformation, Market Opportunities, Digital Media Strategy, Intellectual Property

    4.6
    Rating, 4.6 out of 5 stars
    ·
    164 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Conversational Selling Playbook for SDRs: Salesforce
  • Prediction Models with Sports Data: University of Michigan
  • Business Opportunities and Risks in a Globalized Economy: IE Business School
  • Perform data science with Azure Databricks: Microsoft
  • Healthcare Data Quality and Governance: University of California, Davis
  • Communicating Data Insights with Tableau: Tableau Learning Partner
  • Create a value proposition canvas in Miro: Coursera
  • Executive Communication Excellence: Starweaver
  • Generative AI for Keyword Research: Coursera
  • Boost Engagement: Optimize AI Content Performance: Coursera

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