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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Statistics in Psychological Research

    Skills you'll gain: Data Visualization, Descriptive Statistics, Plot (Graphics), Data Literacy, Graphing, Statistical Hypothesis Testing, Probability & Statistics, Statistical Inference, Quantitative Research, Statistics, Statistical Analysis, Sample Size Determination, Data Analysis, Sampling (Statistics), Exploratory Data Analysis, Scatter Plots, Correlation Analysis, Psychology, Research Design, Scientific Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Branding for Differential Advantage with Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Building the Business Model for Corporate Entrepreneurs

    Skills you'll gain: Business Modeling, Customer Analysis, Financial Modeling, Business Strategy, Entrepreneurship, Business Planning, Customer Insights, Value Propositions, Target Market, Customer Relationship Management, Product Development, Innovation, Interviewing Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Precalculus: Mathematical Modeling

    Skills you'll gain: Data Analysis, Applied Mathematics, Mathematical Modeling, Analytical Skills, Statistics, Systems Of Measurement, Correlation Analysis, Regression Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Relações Internacionais

    Skills you'll gain: International Relations, Tax, Export Control, Global Marketing, Economics, Tax Compliance, Market Opportunities, Market Research, Culture, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo crear medios imprimibles en Canva

    Skills you'll gain: Brochures, Canva (Software), Graphic Design, Marketing Collateral, Marketing Materials, Presentations, Promotional Materials, Design, Design Elements And Principles, Content Marketing, Marketing

    4
    Rating, 4 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Gemini for Data Scientists and Analysts

    Skills you'll gain: Google Gemini, Customer Insights, Customer Analysis, Customer Data Management, Big Data, Google Cloud Platform, Marketing Analytics, Generative AI, Data Analysis, Marketing Strategies, Machine Learning Methods, Predictive Analytics, Forecasting, Query Languages

    4
    Rating, 4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Dealing With Missing Data

    Skills you'll gain: Sampling (Statistics), Data Cleansing, Statistical Software, Data Transformation, Data Quality, Statistical Analysis, STATA (Software), Statistical Methods, R (Software), Statistical Modeling, R Programming, Regression Analysis, Data Analysis

    3.8
    Rating, 3.8 out of 5 stars
    ·
    138 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    How to Set a Budget and Schedule for Your Facebook Ads

    Skills you'll gain: Facebook, Marketing Budgets, Paid media, Social Media Strategy, Social Media Marketing, Advertising Campaigns, Social Media, Budget Management, Advertising, Content Performance Analysis, Scheduling, Business Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Choosing an Objective for a Facebook Ad Campaign

    Skills you'll gain: Facebook, Advertising Campaigns, Social Media Campaigns, Lead Generation, Social Media, Social Media Marketing, Paid media, Digital Advertising, Campaign Management, Advertising, Driving engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    GenAI in Insurance: Automating Claims & Risk Mitigation

    Skills you'll gain: Generative AI, Insurance, Decision Support Systems, AI Product Strategy, Expense Management, Responsible AI, Data Ethics, AI Enablement, Insurance Policies, Underwriting, AI Personalization, Operational Efficiency, Data-Driven Decision-Making, Claims Processing, Financial Services, Personalized Service, Business Process Automation, Automation, Risk Management, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Genentech

    Data Sciences in Pharma - Patient Centered Outcomes Research

    Skills you'll gain: Clinical Trials, Clinical Research, Drug Development, Patient Evaluation, Pharmaceutical Terminology, Clinical Assessment, Quantitative Research, Data Literacy, Patient-centered Care, Statistical Methods, Data Science, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Statistics in Psychological Research: American Psychological Association
  • Branding for Differential Advantage with Jagdish Sheth: Kennesaw State University
  • Building the Business Model for Corporate Entrepreneurs: University of Maryland, College Park
  • Precalculus: Mathematical Modeling: Johns Hopkins University
  • Relações Internacionais: Fundação Instituto de Administração
  • Cómo crear medios imprimibles en Canva: Coursera
  • Gemini for Data Scientists and Analysts: Google Cloud
  • Dealing With Missing Data: University of Maryland, College Park
  • How to Set a Budget and Schedule for Your Facebook Ads: Coursera
  • Choosing an Objective for a Facebook Ad Campaign: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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