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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Making Evidence-Based Strategic Decisions

    Skills you'll gain: Data-Driven Decision-Making, Business Transformation, Digital Transformation, Business Analytics, Strategic Decision-Making, Analytics, Business Intelligence, Microsoft Power Platform, Data Quality, AI Enablement, No-Code Development, Big Data, Strategic Leadership, Advanced Analytics, Business Modeling, Artificial Intelligence, Competitive Analysis, Employee Engagement, Strategic Communication, Deep Learning

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Data Transformation in the Cloud

    Skills you'll gain: Data Pipelines, Data Cleansing, Data Governance, Data Transformation, Cloud Security, Extract, Transform, Load, Data Visualization Software, Data Integration, Data Processing, Data Management, Data Migration, Data Collection, Cloud Computing, Cloud Storage, Data Quality, Data Capture, SQL

    4.5
    Rating, 4.5 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    National Taiwan University

    賽局與產業競爭策略 (Game Theory and Business Strategy)

    Skills you'll gain: Game Theory, Business Strategy, Business, Business Marketing, Strategic Decision-Making, Decision Making, Case Studies, Negotiation, Competitive Analysis, Market Dynamics, Product Knowledge

    5
    Rating, 5 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Google Data Studio - Création de Tableaux de Bords Interactifs

    Skills you'll gain: Data Visualization, Dashboard, Interactive Data Visualization, Data Presentation, Data Visualization Software, Collaborative Software, Data Sharing, Data Science, Data Analysis, Business Intelligence, Data Integration, Data Modeling, Data Import/Export

    4.4
    Rating, 4.4 out of 5 stars
    ·
    112 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Inglés Empresarial: Proyecto Final

    Skills you'll gain: English Language, Product Planning, Business Planning, Financial Analysis, New Product Development, Budgeting, Marketing Planning, Management Reporting, Business Communication, Business Writing, Presentations, Project Documentation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Technology & Entrepreneurship

    Skills you'll gain: Curiosity, Lean Methodologies, Design Thinking, Entrepreneurship, Commercialization, Innovation, Customer Analysis, Presentations, Creative Thinking, Target Audience, Customer Insights, Product Improvement, Market Opportunities, Technology Solutions, Team Oriented, Market Research, Ideation, Solution Design, Brainstorming, Business Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    79 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Storytelling and Persuading with Data and Digital Technology

    Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Presentations, Data Literacy, Decision Making, Dashboard, Data-Driven Decision-Making, Customer Engagement, Business Transformation, Digital Transformation, Data Strategy, Storytelling, Persuasive Communication, Microsoft PowerPoint, Analytics, Customer Insights, Data Science, Influencing, Stakeholder Engagement

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Favoriser les interactions dans les groupes sur Facebook

    Skills you'll gain: Drive Engagement, Facebook, Community Organizing, Discussion Facilitation, Collaboration, Education Software and Technology, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Créer une carte de visite professionnelle avec Canva

    Skills you'll gain: Canva (Software), Logo Design, Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design, Marketing Collateral, Content Creation, Marketing, Business Communication, Entrepreneurship

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    The University of Notre Dame

    Ethics of Technology

    Skills you'll gain: Data Ethics, Analytical Skills, Responsible AI, Big Data, Ethical Standards And Conduct, Machine Learning, Business Ethics, Information Privacy, Artificial Intelligence, Technology Strategies, Social Justice

    4.6
    Rating, 4.6 out of 5 stars
    ·
    46 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Qlik Sense for Beginners: Analyze and Visualize Data

    Skills you'll gain: Data Storytelling, Customer Analysis, Data Integration, Interactive Data Visualization, Dashboard, Data Visualization, Data Analysis, Customer Insights, Data-Driven Decision-Making, Data Analysis Software, Exploratory Data Analysis, Presentations, Analytics, Technical Communication, Data Visualization Software, Data Import/Export

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Build and deploy a stroke prediction model using R

    Skills you'll gain: Feature Engineering, Model Evaluation, Predictive Modeling, Model Deployment, Predictive Analytics, R Programming, Data Analysis, Statistical Analysis, Data Cleansing, Applied Machine Learning, Data Manipulation, Tidyverse (R Package), Classification Algorithms, Risk Modeling, Data Preprocessing, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    25 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Making Evidence-Based Strategic Decisions: University of Maryland, College Park
  • Data Transformation in the Cloud: Google Cloud
  • 賽局與產業競爭策略 (Game Theory and Business Strategy): National Taiwan University
  • Google Data Studio - Création de Tableaux de Bords Interactifs: Coursera
  • Inglés Empresarial: Proyecto Final: Arizona State University
  • Technology & Entrepreneurship: Arizona State University
  • Storytelling and Persuading with Data and Digital Technology: University of Maryland, College Park
  • Favoriser les interactions dans les groupes sur Facebook: Coursera
  • Créer une carte de visite professionnelle avec Canva: Coursera
  • Ethics of Technology: The University of Notre Dame

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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