• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    E

    ESSEC Business School

    Évaluation & Mesure d'Impact Social

    Skills you'll gain: Social Impact, Environmental Social And Corporate Governance (ESG), Program Evaluation, Needs Assessment, Sustainable Development, Return On Investment, Performance Measurement, Data Collection, Stakeholder Engagement, Qualitative Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    98 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    ESG and Social Activism

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Governance, Corporate Sustainability, Diversity and Inclusion, Corporate Strategy, Business Ethics, Crisis Management, Social Impact, Stakeholder Management, Strategic Communication, Risk Management, Executive Recruitment, Stakeholder Analysis, Succession Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    178 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Mobile Marketing

    Skills you'll gain: HubSpot CRM, Customer Relationship Management, Marketing Automation, Performance marketing, Online Advertising, Keyword Research, Promotional Strategies, Social Media Marketing, Advertising Campaigns, Marketing Strategies, Customer Acquisition Management, Product Promotion, Search Engine Optimization, Performance Metric, Customer Engagement, Advertising, Key Performance Indicators (KPIs), Competitive Analysis, Business Metrics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Multichannel Marketing - Email, Content and Mobile Marketing

    Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, HubSpot CRM, Marketing Strategies, Web Content, Social Media Content, Paid media, Marketing, Digital Content, Content Creation, Target Audience, Marketing Analytics, Lead Generation, Newsletters, Digital Marketing, Customer Relationship Management, UI/UX Strategy, Marketing Automation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    35 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Marketing with TikTok

    Skills you'll gain: TikTok, Content Performance Analysis, Business Marketing, Social Media Marketing, Content Creation, Online Advertising, Storytelling, Social Media Strategy, Social Media, Marketing Strategies, Performance Measurement, Content Marketing, Video Editing, Video Production, Social Media Content, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    141 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials:The Marketing Plan Structure

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing Estratégico

    Skills you'll gain: Strategic Marketing, Marketing, Marketing Strategy and Techniques, Brand Strategy, Market Dynamics, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Stakeholder Management, Value Propositions, Customer Relationship Building, Competitive Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    Universidad Peruana de Ciencias Aplicadas

    Voces de cambio social

    Skills you'll gain: Design Thinking, Business Modeling, Needs Assessment, Social Impact, Professional Networking, Entrepreneurship, Creative Problem-Solving, Sustainable Development, Planning, Community Development, Self-Motivation, Growth Strategies, Professional Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    572 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Introduction to Social Computing

    Skills you'll gain: Responsible AI, Social Network Analysis, Driving engagement, Behavioral Economics, Network Analysis, Game Design, Social Sciences, Sociology, Artificial Intelligence, Systems Thinking, Research, Human Computer Interaction, Data Collection, Psychology

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Strategies and Approaches in Sports Media

    Skills you'll gain: Storytelling, Social Media Marketing, Social Media, Content Strategy, Content Creation, Social Media Strategy, Media Relations, Strategic Partnership, Brand Management, Paid media, Advertising, Revenue Management, Strategic Communication, Video Production, Community Development, Target Audience, Target Market, Negotiation, Crisis Management, Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    L'analyse marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Regression Analysis, Return On Investment, Consumer Behaviour, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing Science e Estratégia de Marketing

    Skills you'll gain: Strategic Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Marketing Analytics, Target Market, Customer Insights, Data-Driven Decision-Making, Value Propositions, Market Data

    Beginner · Course · 1 - 4 Weeks

Searches related to social media marketing

meta social media marketing
social media marketing strategy
social media marketing analytics
introduction to social media marketing
genai in social media marketing
social media marketing in practice
meta social media marketing capstone
meta social media marketing professional certificate
1…222324…462

In summary, here are 10 of our most popular social media marketing courses

  • Évaluation & Mesure d'Impact Social: ESSEC Business School
  • ESG and Social Activism: University of Pennsylvania
  • Mobile Marketing: Simplilearn
  • Multichannel Marketing - Email, Content and Mobile Marketing: Simplilearn
  • Marketing with TikTok: Aptly
  • Marketing Management Essentials:The Marketing Plan Structure: IE Business School
  • Marketing Estratégico: Fundação Instituto de Administração
  • Voces de cambio social: Universidad Peruana de Ciencias Aplicadas
  • Introduction to Social Computing: Johns Hopkins University
  • Strategies and Approaches in Sports Media: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok