Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Online Advertising, Customer Insights, Paid media, Advertising
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Salesforce, Customer Relationship Management, AI Enablement, Responsible AI, Data Ethics, Artificial Intelligence, Customer Data Management, Business Process Automation, Automation, Analytics, Predictive Modeling
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Cloud Applications, Social Media Management, Social Media Content, Social Media, Web Applications, User Accounts, Marketing Communications, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Marketing Budgets, Paid media, Social Media Strategy, Social Media Marketing, Advertising Campaigns, Social Media, Budget Management, Advertising, Content Performance Analysis, Scheduling, Business Strategy
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Generative AI, LLM Application, Large Language Modeling, Model Deployment, Unstructured Data, Application Development, Transfer Learning, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Wesleyan University
Skills you'll gain: Regression Analysis, Logistic Regression, Statistical Analysis, Statistical Modeling, Data Analysis, Correlation Analysis, Exploratory Data Analysis, SAS (Software), Statistical Programming, Predictive Modeling, Model Evaluation, Python Programming
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Social Media Management, Instagram, Facebook, Scheduling, Social Media, Social Media Content, Social Media Marketing, Planning, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Illinois Urbana-Champaign
Skills you'll gain: Predictive Analytics, Machine Learning, Supervised Learning, Data-Driven Decision-Making, Data Management, Unsupervised Learning, Data Collection, Data Analysis, Nutritional Assessment, Internet Of Things, Artificial Intelligence, Emerging Technologies, Health Assessment
Intermediate · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Competitive Analysis, Healthcare Industry Knowledge, Stakeholder Analysis, Medical Devices, Market Opportunities, Innovation, Clinical Assessment, Market Analysis, Report Writing, Revenue Forecasting, Financial Modeling, Cost Benefit Analysis, Business Valuation, Regulatory Affairs, Intellectual Property
Mixed · Course · 1 - 3 Months

Skills you'll gain: Marketing Design, Organizational Structure, Diagram Design, Marketing Collateral, Graphic Design, Presentations
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Interviewing Skills, Professional Networking, Presentations, LinkedIn, Cybersecurity, Applicant Tracking Systems, Market Research, Social Media, Business Research, Recruitment, Portfolio Management, Job Analysis, Negotiation, Writing, Compensation Strategy, Recruitment Strategies, Communication
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Materials, Marketing Design, Presentations, Data Visualization, Content Creation, Graphic Design, Content Marketing, Social Media, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours