Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Universitat Autònoma de Barcelona
Skills you'll gain: Organizational Development, Organizational Structure, Qualitative Research, Organizational Effectiveness, Industrial and Organizational Psychology, Organizational Change, Culture, Behavior Management, Psychosocial Assessments, Employee Engagement, Research Methodologies, Leadership, Sustainable Development, Analysis
Beginner · Course · 1 - 4 Weeks

Universitat Autònoma de Barcelona
Skills you'll gain: Media and Communications, Video Production, Culture, Media Production, Intellectual Property, Brand Management, Storytelling, Digital Communications, Facebook, Branding, Driving engagement
Beginner · Course · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Marketing Analytics, Customer Analysis, Business Marketing, Business Analytics, Customer Insights, R Programming, Data-Driven Decision-Making, Data Analysis Software, Target Market, Statistical Analysis, Statistical Modeling, Predictive Modeling, Customer Relationship Management, Statistical Methods
Mixed · Course · 1 - 3 Months

Skills you'll gain: Cross-Channel Marketing, Content Marketing, Marketing Analytics, Data Ethics, Data-Driven Decision-Making, Marketing Strategies, Personalized Service, MarTech, Content Strategy, Adobe Express, AI Personalization, Advertising Campaigns, Social Media Campaigns, Driving engagement, Social Media, Emerging Technologies, Market Research, Key Performance Indicators (KPIs), Trend Analysis
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Human Capital, People Management, Leadership and Management, Leadership Studies, Decision Making, Organizational Structure, Organizational Effectiveness, Organizational Change, Employee Performance Management, Performance Management, Team Motivation, Compensation Management, Change Management, Job Analysis, Recruitment
Beginner · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Microsoft Excel, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Analysis, Data Manipulation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Social Skills, Interpersonal Communications, Education Software and Technology, Relationship Building, English Language, Verbal Communication Skills, Professional Development, Communication, Communication Strategies, Active Listening, Vocabulary, Language Learning, Grammar
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Marketing Analytics, Google Analytics, Campaign Management, Generative AI, Responsible AI, Customer Analysis, Marketing Automation, Performance Analysis, Social Media Campaigns, Customer Insights, Data Ethics, Personalized Service, OpenAI, ChatGPT, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Resource Allocation, Marketing Strategies, Marketing Analytics, Customer experience strategy (CX), Data Science, Analytics, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Data-Driven Decision-Making, Business Leadership, Consumer Behaviour, Business Strategy, Advertising, Organizational Change
Mixed · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Market Analysis, Strategic Marketing, Target Market, Value Propositions, Product Marketing, Market Data
Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Product Marketing, Go To Market Strategy, Marketing Strategy and Techniques, Case Studies, Planning, Target Market, Marketing Budgets, Marketing Analytics, Brand Strategy, Market Analysis, Competitive Analysis, Profit and Loss (P&L) Management
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Self-Awareness, Teaching, Empathy & Emotional Intelligence, Growth Mindedness, Persistence, Relationship Building
Advanced · Course · 1 - 3 Months