Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Regression Analysis, Exploratory Data Analysis, Model Evaluation, Scikit Learn (Machine Learning Library), Supervised Learning, Applied Machine Learning, Machine Learning, Data Preprocessing, Deep Learning, Statistical Analysis, Data Analysis, Artificial Neural Networks, Data Import/Export, Matplotlib, Python Programming
Beginner · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Entrepreneurship, Culture Transformation, Case Studies, Growth Strategies, Process Development, Sales, Sales Management, Business Development, Business Planning, Research Reports, Organizational Development, Human Resources, Marketing, Operations Management, People Management, Business Writing, Writing and Editing
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Big Data, Apache Hadoop, Data Infrastructure, Data Processing, Analytics, Data Science, Distributed Computing, Linux, Software Installation, Scalability, System Configuration
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Customer Insights, Brand Awareness, Social Media, Social Media Marketing, Target Audience, Customer Data Management, Marketing Analytics
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Generative AI, Responsible AI, Financial Data, Complex Problem Solving, Microsoft Copilot, ChatGPT, Data-Driven Decision-Making, Data Analysis, Financial Analysis, Business Ethics, Data Visualization Software
Beginner · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: Amazon Web Services, Data Preprocessing, Data Wrangling, Data Processing, Amazon S3, Extract, Transform, Load, Data Pipelines, Data Integration
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Azure Synapse Analytics, Data Warehousing, Power BI, Data Integration, Data Architecture, Data Visualization Software, Microsoft Azure, Apache Spark, Database Management, Data Pipelines, Performance Tuning, Data Processing, Data Security, Scalability
Beginner · Course · 1 - 3 Months

University of Pittsburgh
Skills you'll gain: NumPy, Matplotlib, Linear Algebra, Pandas (Python Package), Data Manipulation, Applied Mathematics, Data Visualization, Python Programming, Data Analysis, Data Science, Regression Analysis, Data Visualization Software, Mathematics and Mathematical Modeling, Probability & Statistics, Statistics, Numerical Analysis, Mathematical Modeling, Machine Learning, Computational Logic, Logical Reasoning
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Performance Analysis, Social Media Content, Social Media Marketing, Social Media Management, Social Media, Scheduling, Digital Marketing, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prototyping, User Interface (UI) Design, Usability, User Research, Interactive Design, Design Strategies, UI/UX Research, User Experience, User Centered Design, Mockups, Visual Design, Graphic and Visual Design Software, Design Elements And Principles
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Lean Six Sigma, Quality Management, Process Analysis, Quality Improvement, Process Capability, Data-Driven Decision-Making, Process Flow Diagrams, Pareto Chart, Run Chart, Statistical Process Controls, Process Improvement, Statistical Analysis, Quality Control, Data Analysis, Data Analysis Software, Histogram, Scatter Plots
Mixed · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: Root Cause Analysis, Customer Relationship Building, Customer Relationship Management, Problem Management, Verbal Communication Skills, Customer Support, Amazon Web Services, Communication, Cloud Solutions, Technical Support, Cloud Security, Cloud Services, Automation, Collaboration, Incident Management, Generative AI, Innovation
Beginner · Course · 1 - 4 Weeks