• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • D

    Duke University

    AI for Productivity

    Skills you'll gain: Responsible AI, Adobe Firefly, Productivity Software, AI Workflows, Generative AI, Productivity, Writing, Artificial Intelligence, Gemini, Microsoft Copilot, Unstructured Data, Prompt Engineering, Administrative Support, ChatGPT, Data Analysis, Text Mining, Operational Efficiency, Project Schedules, Media Production

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Interviewing for DS/AI Roles

    Skills you'll gain: Goal Setting, Interviewing Skills, Professional Networking, Artificial Intelligence and Machine Learning (AI/ML), Negotiation, Workforce Planning, Professional Development, LinkedIn, Artificial Intelligence, Machine Learning, Talent Sourcing, Compensation and Benefits, Data Science, Data Analysis, Recruitment, Data Architecture, Presentations, Technical Consulting, Big Data, Job Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Maryland, College Park

    PMP Exam Prep: Gaining Business Acumen for Project Managers

    Skills you'll gain: Leadership, Strategic Decision-Making, Cost Management, Governance Risk Management and Compliance, Project Implementation, Business Acumen

    4.8
    Rating, 4.8 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Complete Modern C++ (C++11/14/17)

    Skills you'll gain: C and C++, C++ (Programming Language), Object Oriented Programming (OOP), File I/O, Computer Programming, Microsoft Visual Studio, System Programming, Apple Xcode, Development Environment, Algorithms, File Systems, Software Design Patterns, Data Structures, Performance Tuning, Debugging, File Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    27 reviews

    Intermediate · Specialization · 3 - 6 Months

  • I

    IE Business School

    Why Scale a Startup?

    Skills you'll gain: Entrepreneurship, Business Risk Management, Growth Strategies, Risk Management, Business Planning, Business Strategies, Business Strategy, Market Share, Innovation, Problem Solving, Leadership and Management, Competitive Analysis, Case Studies

    4.1
    Rating, 4.1 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Arm

    Getting Started with Machine Learning at the Edge on Arm

    Skills you'll gain: Embedded Systems, Tensorflow, Data Preprocessing, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Machine Learning Algorithms, Convolutional Neural Networks, Computer Vision, Deep Learning, Image Analysis, Machine Learning, Model Deployment, Model Evaluation, Performance Tuning

    4.2
    Rating, 4.2 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • H

    HubSpot Academy

    Representante de Ventas de HubSpot

    Skills you'll gain: Sales Management, Sales Enablement, HubSpot CRM, Data Visualization, Prospecting and Qualification, Sales Presentations, Persona Development, Sales Process, Inside Sales, Sales Strategy, Lead Generation, Sales Development, Employee Onboarding, Service Level Agreement, Sales Pipelines, Sales Prospecting, Sales, Employee Coaching, Target Audience, Customer Success Management

    4
    Rating, 4 out of 5 stars
    ·
    10 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Managing Innovation: Ambidexterity, Teams and Leading Change

    Skills you'll gain: Organizational Change, Innovation, Change Management, New Product Development, Organizational Strategy, Cross-Functional Team Leadership, Team Leadership, Organizational Effectiveness, Product Lifecycle Management, Organizational Structure, Emerging Technologies, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Website Visitors with Google Analytics Segments

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    126 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create a Targeted Ad With Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    59 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • I

    Imperial College London

    Quality Improvement for Population Health

    Skills you'll gain: Public Health, Health Policy, Public Health and Disease Prevention, Community Health, Social Determinants Of Health, Continuous Quality Improvement (CQI), Health Administration, Health Care, Geographic Information Systems, Research Design, Geospatial Mapping, Data Presentation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    73 reviews

    Intermediate · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Analysis and Interpretation of Large-Scale Programs

    Skills you'll gain: Program Evaluation, Health Equity, Quantitative Research, Data Analysis, Statistical Analysis, Analysis, Statistical Reporting, Data Collection, Sampling (Statistics), Public Health and Disease Prevention, Regression Analysis, Maternal Health, Data Quality

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…249250251…375

In summary, here are 10 of our most popular market research courses

  • AI for Productivity: Duke University
  • Interviewing for DS/AI Roles: University of California, Irvine
  • PMP Exam Prep: Gaining Business Acumen for Project Managers: University of Maryland, College Park
  • Complete Modern C++ (C++11/14/17): Packt
  • Why Scale a Startup?: IE Business School
  • Getting Started with Machine Learning at the Edge on Arm: Arm
  • Representante de Ventas de HubSpot: HubSpot Academy
  • Managing Innovation: Ambidexterity, Teams and Leading Change: University of Illinois Urbana-Champaign
  • Analyze Website Visitors with Google Analytics Segments: Coursera
  • Create a Targeted Ad With Facebook Audience Insights: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok