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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • G

    Genentech

    Data Sciences in Pharma - Patient Centered Outcomes Research

    Skills you'll gain: Clinical Trials, Clinical Research, Drug Development, Patient Evaluation, Pharmaceutical Terminology, Clinical Assessment, Quantitative Research, Data Literacy, Patient-centered Care, Statistical Methods, Data Science, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    Generative AI for Data Science with Copilot

    Skills you'll gain: Generative AI, Microsoft Copilot, Generative Adversarial Networks (GANs), Responsible AI, Data Ethics, Autoencoders, Data Security, Information Privacy, Anomaly Detection, Model Evaluation, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica del Perú

    Fundamentos del Modelo de Negocio Canvas

    Skills you'll gain: Business Modeling, Strategic Partnership, Business Strategy, Value Propositions, Entrepreneurship, Market Opportunities, Customer Analysis, Business Process, Business Development, Target Market, Customer Relationship Management, Revenue Management, Resource Management, Cost Accounting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    259 reviews

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Managing Azure Infrastructure: Storage, Monitoring & Backup

    Skills you'll gain: Patch Management, Microsoft Azure, Disaster Recovery, System Monitoring, Cloud Storage, Data Storage Technologies, Cloud Security, Continuous Monitoring, Role-Based Access Control (RBAC), Virtual Machines, Data Security, Query Languages

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Emory University

    Mastering Business Essentials: Introduction

    Skills you'll gain: Business, Market Dynamics, Supply Chain Management, Business Strategy, Business Operations, Logistics Management, Business Economics, Marketing, Competitive Analysis, Profit and Loss (P&L) Management, Value Propositions, Strategic Decision-Making, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad de los Andes

    Integración y preparación de datos

    Skills you'll gain: Data Integration, Data Literacy, Data Quality, Exploratory Data Analysis, Data Preprocessing, Data Transformation, Data Cleansing, Data Manipulation, Jupyter, Data Compilation, Data Visualization, Data Analysis, Data-Driven Decision-Making, Data Science, Data Management, Pandas (Python Package), Predictive Modeling, Python Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    104 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Introduction to Social Determinants of Health

    Skills you'll gain: Social Determinants Of Health, Health Disparities, Health Equity, Health Policy, Systems Thinking, Health Informatics, Public Health, Community Health, Social Impact, Data Analysis, R Programming, Data Visualization, Data-Driven Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • S

    SAS

    AI Literacy: Responsible, Trustworthy, Effective

    Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Large Language Modeling, Responsible AI, Data Ethics, Generative Adversarial Networks (GANs), Agentic systems, AI Security, Discussion Facilitation, Business Ethics, Embeddings, Regulatory Compliance, Case Studies, Data Synthesis, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, SAS (Software), AI Workflows, Analytics, Machine Learning

    Beginner · Specialization · 3 - 6 Months

  • S

    Splunk Inc.

    Splunk Knowledge Manager 102

    Skills you'll gain: Data Modeling, Splunk, Pivot Tables And Charts, Data Management, Database Management, Query Languages, Data Integration, Performance Tuning, Data Science, Data Analysis, Big Data, Business Intelligence, Business Analytics, Geospatial Information and Technology, Statistics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Ubiquitous Learning and Instructional Technologies

    Skills you'll gain: Education Software and Technology, Digital pedagogy, Instructional Strategies, Computer Science, Interactive Design, Emerging Technologies, Collaborative Software, Artificial Intelligence, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    75 reviews

    Mixed · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Professional Selling: Step 2 - Prepare Like a High-Performer

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Cold Calling, Customer Relationship Building, Sales Process, Needs Assessment, Sales Pipelines, Sales Strategy, Verbal Communication Skills, Lead Generation, Communication, Relationship Management, Customer Engagement, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea un Storyboard con Canva

    Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Graphic and Visual Design Software, Graphic Design, Content Creation, Writing, User Accounts, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Sciences in Pharma - Patient Centered Outcomes Research: Genentech
  • Generative AI for Data Science with Copilot: Microsoft
  • Fundamentos del Modelo de Negocio Canvas: Pontificia Universidad Católica del Perú
  • Managing Azure Infrastructure: Storage, Monitoring & Backup: Microsoft
  • Mastering Business Essentials: Introduction: Emory University
  • Integración y preparación de datos: Universidad de los Andes
  • Introduction to Social Determinants of Health: University of Minnesota
  • AI Literacy: Responsible, Trustworthy, Effective: SAS
  • Splunk Knowledge Manager 102: Splunk Inc.
  • Ubiquitous Learning and Instructional Technologies: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

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Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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