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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    B

    Ball State University

    Data Visualization

    Skills you'll gain: Data Visualization, Rmarkdown, Exploratory Data Analysis, Data Visualization Software, Ggplot2, Interactive Data Visualization, Plot (Graphics), Statistical Visualization, R (Software), R Programming, Data Storytelling, Histogram, Scatter Plots, Data Analysis, Tidyverse (R Package), Data Manipulation

    Build toward a degree

    3.6
    Rating, 3.6 out of 5 stars
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    9 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Design Brainstorming diagrams for businesses with Creately

    Skills you'll gain: Diagram Design, Brainstorming, User Accounts, Business Process Modeling, Strategic Thinking, Team Building

    Beginner · Guided Project · Less Than 2 Hours

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    C

    Coursera

    TikTok Monetization: Collaborate with Brands

    Skills you'll gain: TikTok, Product Promotion, Content Strategy, Strategic Partnership, Revenue Management, Market Opportunities, Social Media Strategy, Brand Marketing, Live Streaming

    Beginner · Course · 1 - 4 Weeks

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    U

    Universidades Anáhuac

    Gestión de talento y liderazgo con Empatía

    Skills you'll gain: People Analytics, Talent Management, Human Resources Management and Planning, Strategic Leadership, Organizational Strategy, Culture Transformation, Organizational Leadership, People Management, Workforce Planning, Organizational Change, Innovation, Leadership, Corporate Sustainability, Empathy, Employee Engagement

    5
    Rating, 5 out of 5 stars
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    6 reviews

    Beginner · Course · 1 - 3 Months

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    U

    University of Virginia

    Agile и дизайн-мышление

    Skills you'll gain: User Story, Agile Product Development, Product Development, Design Thinking, Product Design, Persona (User Experience), Team Management, Agile Methodology, Usability Testing, User Centered Design, Persona Development, Innovation, Customer experience strategy (CX), Value Propositions, Communication

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    YouTube Planning: Manage Content Like a Pro

    Skills you'll gain: Content Performance Analysis, Content Strategy, Target Audience, Production Planning, Scheduling, Project Planning, Content Management, Content Creation, Organizational Skills, Workflow Management, AI Product Strategy, Marketing Channel

    Beginner · Course · 1 - 4 Weeks

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    Pearson

    Practical Splunk for Beginners

    Skills you'll gain: Splunk, Dashboard, Data Visualization, Ad Hoc Reporting, Statistical Reporting, Event Monitoring, Security Information and Event Management (SIEM), Software Installation, Analytics, Data Analysis, Big Data, Query Languages

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Bewirb dein Kleinunternehmen auf Facebook mit Canva

    Skills you'll gain: Facebook, Social Media Content, Social Media, Social Media Marketing, Marketing Materials, Advertising Campaigns, Promotional Materials, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours

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    U

    University of California, Irvine

    데이터 스토리텔링

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Data Visualization Software, Statistical Visualization, Tableau Software, Exploratory Data Analysis, Correlation Analysis, Storytelling, Data Ethics, Data Analysis, Advanced Analytics

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    V

    Vanderbilt University

    From Data to Decisions: Making Predictions with AI

    Skills you'll gain: Data Presentation, Regression Analysis, Statistical Analysis, Statistical Reporting, Correlation Analysis, Technical Communication, Probability & Statistics, Scatter Plots, Data Analysis, Predictive Analytics, Generative AI, Statistical Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Valuation & Strategic Finance

    Skills you'll gain: Financial Statement Analysis, Business Valuation, Financial Analysis, Cash Flows, Competitive Analysis, Financial Modeling, Investment Management, Finance, Capital Budgeting, Financial Forecasting, Market Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Analysis with Python Project

    Skills you'll gain: Classification Algorithms, Dimensionality Reduction, Data Analysis, Supervised Learning, Anomaly Detection, Machine Learning, Statistical Analysis, Unsupervised Learning, Data Mining, Analytics, Predictive Modeling, Model Evaluation, Regression Analysis, Exploratory Data Analysis, Project Planning, Feature Engineering

    5
    Rating, 5 out of 5 stars
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    7 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Visualization: Ball State University
  • Design Brainstorming diagrams for businesses with Creately: Coursera
  • TikTok Monetization: Collaborate with Brands: Coursera
  • Gestión de talento y liderazgo con Empatía: Universidades Anáhuac
  • Agile и дизайн-мышление: University of Virginia
  • YouTube Planning: Manage Content Like a Pro: Coursera
  • Practical Splunk for Beginners: Pearson
  • Bewirb dein Kleinunternehmen auf Facebook mit Canva: Coursera
  • 데이터 스토리텔링: University of California, Irvine
  • From Data to Decisions: Making Predictions with AI: Vanderbilt University

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Social Media Marketing (9)
Brand Management (7)

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