• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • T

    Tecnológico de Monterrey

    Liderazgo en la empresa familiar

    Skills you'll gain: Leadership, Organizational Leadership, Business Leadership, Leadership and Management, Governance, Strategic Leadership, Leadership Development, Succession Planning, Business Management, Business Administration, Strategic Thinking, Business, Business Strategy, New Business Development, Stakeholder Engagement, Decision Making

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    Improve Communication Processes Using Gmail

    Skills you'll gain: Gmail, Email Automation, Prioritization, Productivity Software, Workflow Management, Organizational Skills, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    27 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    UBITS

    Potencia tu comunicación como líder

    Skills you'll gain: Active Listening, Leadership, Persuasive Communication, Influencing, Verbal Communication Skills, Communication, Strategic Communication, Negotiation, Emotional Intelligence, Assertiveness, Empathy, Conflict Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Huddersfield

    Strategic Leadership Fundamentals

    Skills you'll gain: Performance Appraisal, Leadership Development, Employee Performance Management, Performance Management, Virtual Teams, Leadership, Team Motivation, People Management, Team Management, Organizational Leadership, Business Communication, Organizational Development, Organizational Effectiveness, Organizational Strategy, Organizational Structure, Business, Business Management, Business Administration, Business Planning, Organizational Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Maryland, College Park

    AI for Business Leaders

    Skills you'll gain: AI Personalization, Responsible AI, Deep Learning, Forecasting, Business Leadership, Risk Management, Business Analytics, Machine Learning, Analytics, Artificial Intelligence, Marketing Analytics, Applied Machine Learning, Customer Analysis, Supply Chain Management, Data-Driven Decision-Making, Big Data, People Analytics

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Diseña stories para Instagram y Facebook con Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Social Media Marketing, Social Media, Animations, Content Creation, Facebook, Marketing, Design

    Beginner · Guided Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Corporate Foresight

    Skills you'll gain: Innovation, Forecasting, Strategic Thinking, Corporate Strategy, Strategic Decision-Making, Business Strategy, Organizational Strategy, Trend Analysis, Analysis, Market Opportunities, Organizational Change, Decision Making, Market Dynamics, Business Research, Process Improvement

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    How to setup a followers campaign on Twitter

    Skills you'll gain: Advertising Campaigns, Social Media Campaigns, Advertising, Driving engagement, Social Media Marketing, Social Media, Campaign Management, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Simplilearn

    Agile Scrum Master

    Skills you'll gain: User Story, Agile Software Development, Agile Project Management, Backlogs, Scaled Agile Framework, Agile Methodology, Sprint Planning, Change Management, Team Management, Kanban Principles, Project Management, Estimation, Prioritization

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Create a Facebook Business Manager Account

    Skills you'll gain: Facebook, Dashboard, Social Media Management, Business Management, Social Media, Account Management, User Accounts, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Parsons School of Design, The New School

    Utilizar Diseño Para Crear Soluciones de Negocio Innovadoras

    Skills you'll gain: Design Thinking, Business Modeling, Business Solutions, Growth Strategies, Business Process, Business Strategy, Innovation, Sustainable Business, Product Design, Design, Market Analysis, User Experience, Customer experience improvement, User Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Salesforce Admin & App Builder Certification Prep

    Skills you'll gain: Salesforce, Salesforce Development, Application Deployment, Dashboard, Cloud Deployment, Customer Relationship Management, Change Control, Analytics, Continuous Deployment, Data Import/Export, Authentications, Customer Relationship Management (CRM) Software, Data Migration, Configuration Management, Data Presentation, Data Access, Responsive Web Design, System Configuration, Data Management, Business Logic

    4.2
    Rating, 4.2 out of 5 stars
    ·
    9 reviews

    Beginner · Specialization · 1 - 3 Months

1…281282283…434

In summary, here are 10 of our most popular marketing strategy courses

  • Liderazgo en la empresa familiar: Tecnológico de Monterrey
  • Improve Communication Processes Using Gmail: Coursera
  • Potencia tu comunicación como líder: UBITS
  • Strategic Leadership Fundamentals: University of Huddersfield
  • AI for Business Leaders: University of Maryland, College Park
  • Diseña stories para Instagram y Facebook con Canva: Coursera
  • Corporate Foresight: Fundação Instituto de Administração
  • How to setup a followers campaign on Twitter: Coursera
  • Agile Scrum Master: Simplilearn
  • How to Create a Facebook Business Manager Account: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok