Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Virginia
Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Planning, Market Analysis, Business Analytics, Organizational Strategy, Strategic Decision-Making, Market Dynamics, Value Propositions, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Identity and Access Management, Cloud Services, Microsoft Azure, Microsoft Teams, Collaborative Software, Security Controls, Endpoint Security, Cloud Solutions, Zero Trust Network Access, Microsoft Office, Cloud Computing, Threat Management, Information Privacy
Beginner · Course · 3 - 6 Months

Skills you'll gain: Looker (Software), Pivot Tables And Charts, Dashboard, Data Modeling, Exploratory Data Analysis, Data Analysis, Query Languages
Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Sales Strategy, Sales Process, Anthropic Claude, Sales, Sales Development, Sales Pipelines, Sales Management, Data-Driven Decision-Making, Inside Sales, AI Personalization, Customer Analysis, Customer Insights, Customer experience improvement, Market Analysis, Trend Analysis, Forecasting, Analysis, Market Trend
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Cloud Management, Innovation, Digital Transformation, Cloud Infrastructure, Cloud Security, Google Cloud Platform, Business Transformation, Cloud Computing Architecture, Google App Engine, Big Data, Application Programming Interface (API), Cost Management, System Monitoring, Cloud Applications, Hybrid Cloud Computing, Looker (Software), Organizational Change, Information Technology Operations, Cloud Computing, Cost Control
Beginner · Specialization · 3 - 6 Months

Università di Napoli Federico II
Skills you'll gain: Tableau Software, Data Visualization Software, Interactive Data Visualization, Business Intelligence, Data Presentation, Data Integration, Data Access, Data Analysis, Data Manipulation, Time Series Analysis and Forecasting
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Statistical Analysis, Matplotlib, Regression Analysis, Statistical Modeling, Dimensionality Reduction, Unsupervised Learning, Applied Machine Learning, Statistical Machine Learning, Machine Learning, Data Science, Environmental Policy, Data Analysis, Energy and Utilities, Data Visualization, Pandas (Python Package), Supervised Learning, Climate Change Mitigation, Anomaly Detection, Environment, Public Policies
Intermediate · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Unsupervised Learning, Anomaly Detection, Data Preprocessing, Machine Learning Methods, Data Mining, Feature Engineering, Data Analysis, Machine Learning Algorithms, Algorithms
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data-Driven Decision-Making, Data Presentation, Data Storytelling, Data Literacy, Data Analysis, Trend Analysis, Data Ethics, Analytical Skills, Investigation, Decision Making
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Data Literacy, Statistical Hypothesis Testing, Scientific Methods, Data Analysis, Experimentation, Research Design, Research, Peer Review, Probability & Statistics, Statistical Inference, Statistical Methods, Media and Communications
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Social Media Management, Social Media, Social Media Marketing, Drive Engagement, Promotional Strategies
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Dashboard, Data Visualization, Microsoft Excel, Spreadsheet Software, Data Analysis, Business Reporting, Business Mathematics
Beginner · Guided Project · Less Than 2 Hours