Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Minnesota
Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, New Business Development, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Event Marketing, Event Management, Social Media Content, Drive Engagement, Content Creation, Social Media Marketing, Social Media Campaigns, Promotional Strategies, Content Marketing, Branding, Video Production, Storytelling, Animations
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Computer Systems, Informatics, Data Processing, Data Sharing, Computing Platforms, Bioinformatics, Data Storage, Computer Literacy, Computer Hardware, Big Data, Capacity Management, Data Centers, Computer Security Awareness Training, Cloud Computing, Oncology
Beginner · Course · 1 - 3 Months

Skills you'll gain: Matplotlib, Data Storytelling, Data Presentation, Scientific Visualization, Visualization (Computer Graphics), Plot (Graphics), Data Visualization, Data Preprocessing, Statistical Visualization, Box Plots, E-Commerce, Business Analytics, Data Visualization Software, Scatter Plots, Histogram, Data Analysis, Exploratory Data Analysis, Pandas (Python Package), Image Quality, Python Programming
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Simulations, Visualization (Computer Graphics), Statistical Visualization, R (Software), R Programming, Statistical Modeling, Statistical Programming, Statistical Analysis, Process Analysis, Data Analysis, Test Case
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: International Finance, Global Marketing, Competitive Analysis, Business Risk Management, Risk Management, Export Control, Strategic Partnership, Strategic Decision-Making, Strategic Thinking, Market Dynamics, Business Strategies, Market Opportunities, Shipping and Receiving, Economics, Business Development, Payment Processing and Collection, Regulatory Documents, Document Management, Negotiation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Real Time Data, Data Pipelines, Data Transformation, Data Integration, Data Processing, Extract, Transform, Load, Power BI, Data Lakes, PySpark, Apache Spark, Data Quality, Data Governance, Analytics
Intermediate · Course · 1 - 4 Weeks

Erasmus University Rotterdam
Skills you'll gain: Analysis, Data Analysis, Statistical Reporting, Analytical Skills, Exploratory Data Analysis, Quantitative Research, Statistical Analysis, Statistical Software, Small Data, R (Software), R Programming, Sampling (Statistics), Technical Communication, Research Methodologies, Scatter Plots, Statistical Hypothesis Testing, Data Collection
Beginner · Course · 1 - 3 Months

Skills you'll gain: Performance marketing, Marketing Analytics, Pay Per Click Advertising, Analysis, Google Analytics, Promotions and Campaigns, Process Optimization, Return On Investment
Intermediate · Course · 1 - 3 Months

Fred Hutchinson Cancer Center
Skills you'll gain: Bioinformatics, Molecular Biology, Data Processing, Data Analysis, Data Literacy, Exploratory Data Analysis, Metadata Management, R Programming, Scientific Methods, Data Quality
Intermediate · Course · 1 - 3 Months

AI CERTs
Skills you'll gain: Agentic systems, Generative AI Agents, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), Emerging Technologies, Business Ethics, Deep Learning, Social Impact, Ethical Standards And Conduct, Problem Solving, Analysis, Business Planning
Beginner · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Statistical Analysis, Data Analysis, Statistical Programming, Statistical Machine Learning, Statistical Modeling, Model Evaluation, Regression Analysis, Bayesian Statistics, Supervised Learning, Statistical Inference, Machine Learning, Unsupervised Learning, Predictive Modeling, Feature Engineering, Logistic Regression, Decision Tree Learning, Classification Algorithms
Build toward a degree
Intermediate · Course · 1 - 3 Months