• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • I

    IE Business School

    Building Culture in a Scale Up

    Skills you'll gain: Diversity and Inclusion, Team Building, Culture Transformation, Governance, Corporate Strategy, Employee Onboarding, Go To Market Strategy, Human Resource Strategy, Entrepreneurship, Recruitment Strategies, Employee Retention, Organizational Leadership, Leadership and Management, Business Strategy

    Beginner · Course · 1 - 4 Weeks

  • V

    Vanderbilt University

    Qualitative Methods for Quantitative People (with GenAI)

    Skills you'll gain: Large Language Modeling, Responsible AI, Decision Making, Team Management, Resource Allocation, Generative AI, Qualitative Research, Prompt Engineering, Analysis, Communication, Project Management, Data Ethics, Data-Driven Decision-Making, Data Storytelling, Data Visualization

    2.8
    Rating, 2.8 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Alex Genadinik

    Amazon Ecommerce Marketing And Sales: Amazon SEO, Ads

    Skills you'll gain: Selling Techniques, Sales Strategy, Social Media Marketing, Search Engine Optimization, Product Promotion, Advertising Campaigns, Advertising, Digital Advertising, Product Strategy, Keyword Research, Product Marketing, Copywriting, Competitive Analysis, Customer Engagement

    Mixed · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Educación Basada en Evidencias

    Skills you'll gain: Research, Education and Training, Investigation, Pedagogy, Teaching, Science and Research, Intelligence Collection and Analysis, Research Methodologies, Information Management, digital literacy, Data Access

    Beginner · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Fundamentos del emprendimiento en la empresa familiar

    Skills you'll gain: Value Propositions, Ideation, Market Opportunities, Entrepreneurship, New Product Development, Business Modeling, Innovation, New Business Development, Business Development, Business Strategies, Business Leadership, Presentations, Customer Insights, Succession Planning, Trend Analysis, Leadership

    Advanced · Course · 1 - 3 Months

  • I

    IE Business School

    Network Externalities, Platform Markets and Sharing

    Skills you'll gain: Market Dynamics, Economics, Telecommunications, Consumer Behaviour, Market Trend, Network Analysis, Entrepreneurship, Business Strategy, Corporate Strategy

    Beginner · Course · 1 - 4 Weeks

  • G

    Goldman Sachs

    Faites prospérer votre entreprise avec Goldman Sachs 10,000 Women

    Skills you'll gain: Feasibility Studies, Market Opportunities, Growth Strategies, Business Development, Sales Presentation, Business Planning, Entrepreneurship, Business Strategies, Strategic Thinking, Peer Review, Competitive Analysis, Professional Networking, Business Analysis, Business Communication, Market Analysis

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Modern Natural Language Processing

    Skills you'll gain: Recurrent Neural Networks (RNNs), Natural Language Processing, Embeddings, Hugging Face, Deep Learning, Large Language Modeling, Transfer Learning, Convolutional Neural Networks, Text Mining, Semantic Web, Tensorflow, PyTorch (Machine Learning Library), Artificial Neural Networks, Python Programming, Cryptography, Classification Algorithms, Probability Distribution, Machine Learning Algorithms, Data Processing, Algorithms

    Intermediate · Specialization · 3 - 6 Months

  • L

    LearnQuest

    Coaching Sales Professionals

    Skills you'll gain: Consultative Selling, Sales Prospecting, Personal Development, Sales Operations, Sales Management, Sales Training, Communication, User Research, Mentorship, Negotiation, Persona Development, Process Optimization, B2B Sales, Interpersonal Communications, Customer Analysis, Employee Coaching, Forecasting, Self-Awareness, Customer Relationship Management (CRM) Software, Account Management

    Beginner · Specialization · 1 - 3 Months

  • G

    Google Cloud

    Digital Transformation with Google Cloud - בעברית

    Skills you'll gain: Innovation, Digital Transformation, Business Transformation, Organizational Change, Cloud Computing, Cloud Solutions, Google Cloud Platform, Technology Strategies, User Research, Business Strategy, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Discovering BI: From Warehousing to Interactive Dashboards

    Skills you'll gain: Business Intelligence, Data Warehousing, Dashboard, Databases, Data Mart, Data Analysis, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Star Schema, Data Visualization Software, SQL, Data Transformation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer une présentation de marché cible avec Canva

    Skills you'll gain: Presentations, Customer Analysis, Target Market, Marketing Materials, Target Audience, Market Analysis, Marketing, Design

    Beginner · Guided Project · Less Than 2 Hours

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…310311312…375

In summary, here are 10 of our most popular market research courses

  • Building Culture in a Scale Up: IE Business School
  • Qualitative Methods for Quantitative People (with GenAI): Vanderbilt University
  • Amazon Ecommerce Marketing And Sales: Amazon SEO, Ads: Alex Genadinik
  • Educación Basada en Evidencias: Universidad Nacional Autónoma de México
  • Fundamentos del emprendimiento en la empresa familiar: Tecnológico de Monterrey
  • Network Externalities, Platform Markets and Sharing: IE Business School
  • Faites prospérer votre entreprise avec Goldman Sachs 10,000 Women: Goldman Sachs
  • Modern Natural Language Processing: Packt
  • Coaching Sales Professionals: LearnQuest
  • Digital Transformation with Google Cloud - בעברית: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok