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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Using Porter’s Five Forces Model for Competitive Analysis

    Skills you'll gain: Competitive Analysis, Business Strategy, Market Analysis, Case Studies, Corporate Strategy, Market Dynamics, Market Opportunities, Strategic Planning, New Business Development, Supplier Management, Company, Product, and Service Knowledge, Consumer Behaviour, Entrepreneurship, Leadership

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    Automatic Data Processing, Inc. (ADP)

    Sourcing and Screening Applicants

    Skills you'll gain: Talent Pipelining, Talent Sourcing, Recruitment, Talent Acquisition, Applicant Tracking Systems, Recruitment Strategies, Talent Management, Professional Networking, Interviewing Skills, Job Analysis, Verbal Communication Skills, Market Research

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Anuncie su evento para recaudar fondos con Canva

    Skills you'll gain: Canva (Software), Marketing Materials, Promotional Materials, Graphic Design, Advertising, Organizational Skills, Design, Marketing Design, Target Audience, Design Elements And Principles, Marketing, Social Media Content, Business

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Copilot for Beginners: Create a Sales Pitch Presentation

    Skills you'll gain: Sales Presentations, Microsoft Copilot, Microsoft PowerPoint, Presentations, Selling Techniques, Prompt Engineering, Solution Selling, Sales, Value Propositions, Product Knowledge, Price Negotiation, Storytelling, Business Modeling, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    Universidad de Palermo

    Storytelling - Relanza tu Marca

    Skills you'll gain: Data Storytelling, Storytelling, Marketing Communications, Data Visualization, Brand Strategy, Strategic Communication, Presentations, Content Creation, Branding, Driving engagement, Content Strategy, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Codio

    Data Analysis in R with RStudio & Tidyverse

    Skills you'll gain: Descriptive Statistics, Statistical Hypothesis Testing, Correlation Analysis, Tidyverse (R Package), Data Analysis, Regression Analysis, Probability & Statistics, Statistical Methods, Data Import/Export, Statistical Analysis, R Programming, Data Wrangling, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Introduction to Cloud Dataproc: Hadoop and Spark on Google Cloud

    Skills you'll gain: Apache Spark, Managed Services, Google Cloud Platform, Big Data, Apache Hadoop, Data Management

    4
    Rating, 4 out of 5 stars
    ·
    11 reviews

    Beginner · Project · Less Than 2 Hours

  • U

    University of Michigan

    Information Extraction from Free Text Data in Health

    Skills you'll gain: Text Mining, Unstructured Data, Health Informatics, Natural Language Processing, Data Mining, Model Evaluation, Clinical Informatics, Deep Learning, Machine Learning, Medical Terminology, Artificial Neural Networks, Supervised Learning, Python Programming, Computer Programming, Computer Programming Tools

    Intermediate · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Business Strategy and Value Creation In Action

    Skills you'll gain: Business Strategy, Corporate Strategy, Strategic Thinking, Strategic Planning, Business Planning, Organizational Strategy, Business, Competitive Analysis, Strategic Marketing, Growth Strategies, Strategic Decision-Making, New Business Development, Value Propositions, Strategic Prioritization

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Business Intelligence with Databricks

    Skills you'll gain: Data-Driven Decision-Making, Data Management, Database Development

    4.3
    Rating, 4.3 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    New Fermentation Markets and How They Scale

    Skills you'll gain: Biotechnology, Food and Beverage, Sustainable Technologies, Scalability, Manufacturing and Production, Sustainability Standards, Process Engineering, Product Development, Global Marketing, Chemical Engineering, Innovation, Market Trend, Market Analysis, Microbiology, Workforce Development

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Supercharge with Salesforce Einstein (GPT)

    Skills you'll gain: Salesforce, Customer Relationship Management, AI Enablement, Responsible AI, Salesforce Development, Artificial Intelligence, Customer Data Management, Automation, Analytics, Data-Driven Decision-Making, Data Integration, Predictive Modeling

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Using Porter’s Five Forces Model for Competitive Analysis : Coursera
  • Sourcing and Screening Applicants : Automatic Data Processing, Inc. (ADP)
  • Anuncie su evento para recaudar fondos con Canva: Coursera
  • Copilot for Beginners: Create a Sales Pitch Presentation : Coursera
  • Storytelling - Relanza tu Marca: Universidad de Palermo
  • Data Analysis in R with RStudio & Tidyverse: Codio
  • Introduction to Cloud Dataproc: Hadoop and Spark on Google Cloud: Google Cloud
  • Information Extraction from Free Text Data in Health: University of Michigan
  • Business Strategy and Value Creation In Action: Northeastern University
  • Business Intelligence with Databricks: Edureka

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