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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Alex Genadinik

    2026 SEO Link Building: #1 SEO Ranking Tactic (Backlinks)

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Blogs, Competitive Analysis, Quality Assessment, Relationship Building, Content Strategy, Content Creation

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    Università di Napoli Federico II

    Data Visualization e manipolazione dei dati con Tableau

    Skills you'll gain: Data Integration, Tableau Software, Geographic Information Systems, Spatial Analysis, Data Manipulation, Data Analysis, Data Visualization Software, Data Transformation, Data Visualization, Interactive Data Visualization

    Intermediate · Course · 1 - 3 Months

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    Adobe

    Design a Standout Brand That Connects With Your Audience

    Skills you'll gain: Brand Strategy, Adobe Express, Presentations, Branding, Creative Design, Target Audience, Visual Design, Typography, Adobe Creative Cloud, Storytelling, Adobe Illustrator, Diversity and Inclusion, Adobe Acrobat, Color Theory, Creative Thinking, Creative Problem-Solving, Digital Assets, Communication, Entrepreneurship, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

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    Google

    Fast-Track Data Analysis and Presentations

    Skills you'll gain: Presentations, Prompt Engineering, Responsible AI, Verbal Communication Skills, Sampling (Statistics), Excel Formulas, Data Storytelling, Spreadsheet Software, Generative AI, Data Analysis

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    Rating, 5 out of 5 stars
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    Beginner · Course · 1 - 4 Weeks

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    American Psychological Association

    Intro to Null Hypothesis Significance Testing with z-test

    Skills you'll gain: Statistical Hypothesis Testing, Sample Size Determination, Probability & Statistics, Probability Distribution, Statistical Methods, Quantitative Research, Statistical Inference, Sampling (Statistics), Statistical Analysis, Probability, Data Analysis

    Beginner · Course · 1 - 3 Months

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    Northeastern University

    Data Visualization with Python & R for Engineers

    Skills you'll gain: Data Storytelling, Data Literacy, Statistical Visualization, Data-Driven Decision-Making, Data Visualization Software, Data Preprocessing, Data Mining, Exploratory Data Analysis, Data Cleansing, Graphing, Big Data, Programming Principles, Python Programming, NumPy

    Mixed · Course · 1 - 4 Weeks

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    Alex Genadinik

    5 Sales-Video Formats For A Website Or YouTube Monetization

    Skills you'll gain: Sales Strategy, Advertising Sales, Video Production, Marketing Materials, Facebook, Promotional Strategies, Content Creation, Content Marketing, Drive Engagement, Target Audience

    Mixed · Course · 1 - 4 Weeks

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    LearnKartS

    GCP Computing and Storage Services

    Skills you'll gain: Google Cloud Platform, Kubernetes, Google App Engine, Cloud Storage, Load Balancing, Cloud-Native Computing, Cloud Services, Cloud Infrastructure, Cloud Computing, Containerization, Data Storage Technologies, Virtual Machines, Cloud Security, Application Deployment, Cloud Platforms, Cloud Solutions, Cloud Computing Architecture, DevOps, Application Performance Management, Scalability

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Design and Optimize User Funnels

    Skills you'll gain: Process Mapping, Process Analysis, Web Analytics, Dashboard, Process Design, Customer experience improvement, Driving engagement, Process Improvement and Optimization, User Feedback, Marketing Analytics, Customer Insights, Customer Analysis, Key Performance Indicators (KPIs), Analysis, Business Metrics, Data-Driven Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Introducción a la IA y la tecnología en el deporte

    Skills you'll gain: Artificial Intelligence, Data Analysis Software, Analytics, Big Data, Data Analysis, Data Ethics, Deep Learning, Machine Learning, Statistical Analysis, Emerging Technologies, Health Technology, Internet Of Things, Natural Language Processing, Digital Transformation, Technology Solutions, Scikit Learn (Machine Learning Library), Large Language Modeling, Technology Strategies, Performance Appraisal, Agile Project Management

    Beginner · Course · 1 - 4 Weeks

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    Packt

    UX: Interaction Design

    Skills you'll gain: Interaction Design, User Interface and User Experience (UI/UX) Design, User Experience Design, Usability, Human Computer Interaction, User Centered Design, User Interface (UI) Design, Persona (User Experience), Web Content Accessibility Guidelines, User Flows, Wireframing, Software Design Patterns, User Research, Design Elements And Principles

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Mise en route avec Facebook Commerce Manager

    Skills you'll gain: Facebook, Social Media Management, E-Commerce, Social Media, Sales Management, Social Media Marketing, Product Planning, Merchandising, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • 2026 SEO Link Building: #1 SEO Ranking Tactic (Backlinks): Alex Genadinik
  • Data Visualization e manipolazione dei dati con Tableau: Università di Napoli Federico II
  • Design a Standout Brand That Connects With Your Audience: Adobe
  • Fast-Track Data Analysis and Presentations: Google
  • Intro to Null Hypothesis Significance Testing with z-test: American Psychological Association
  • Data Visualization with Python & R for Engineers: Northeastern University
  • 5 Sales-Video Formats For A Website Or YouTube Monetization: Alex Genadinik
  • GCP Computing and Storage Services: LearnKartS
  • Design and Optimize User Funnels: Coursera
  • Introducción a la IA y la tecnología en el deporte: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
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Advertising (9)
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Social Media Marketing (9)
Brand Management (7)

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