• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Instagram Planning: Manage Content Like a Pro

    Skills you'll gain: Instagram, Content Creation, Social Media Content, Social Media Management, Content Development and Management, Marketing Planning, Content Strategy, Shared Media, Owned Media, Scheduling, Workflow Management

    Beginner · Course · 1 - 4 Weeks

  • C

    Creo Incubator

    Entrepreneuriat : Croissance et Stratégie GTM

    Skills you'll gain: Go To Market Strategy, Growth Strategies, Value Propositions, Competitive Analysis, Product Development, Market Analysis, Customer Analysis, User Experience, Marketing Strategies, Target Market, Product Marketing, Data-Driven Decision-Making, Market Opportunities, Business Strategy, Marketing Channel, Cost Estimation

    Intermediate · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Storytelling That Delivers Program and Project Outcomes

    Skills you'll gain: User Story, Negotiation, Data Presentation, Risk Management, Professional Development, Drive Engagement, Business Risk Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Analyze AI SEO & Conquer Competitors

    Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Social Media Strategy, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Strategic Thinking, Search Engine Marketing, Digital Marketing, Target Audience, Market Research

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Securing Industrial Control and Safety Instrumented Systems

    Skills you'll gain: Risk Management, Risk Management Framework, Infrastructure Security, Safety Assurance, Threat Modeling, Information Systems Security, Security Controls, Security Engineering, Security Requirements Analysis, Safety Standards, Safety and Security, Cybersecurity, Cyber Security Strategy, Continuous Monitoring, Cyber Risk, Hardening, Vulnerability Assessments, Cyber Security Policies, Cyber Security Assessment, Industrial Design

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Lier des comptes Facebook Ads à Facebook Business Manager

    Skills you'll gain: Facebook, Product Promotion, Inventory Management System, Social Media Management, User Accounts, Account Management, Social Media, Advertising, Marketing, Business Strategy

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    Amazon Web Services

    Building a Machine Learning Ready Organization

    Skills you'll gain: Resource Allocation, Organizational Change, Business Leadership, Strategic Leadership, Business Transformation, AI Enablement, Organizational Strategy, Organizational Leadership, Data Strategy, Technology Strategies, Business Priorities, Strategic Decision-Making, Change Management, Performance Measurement, Performance Metric, Business Metrics

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    AI Agents in Healthcare and Capstone

    Skills you'll gain: Responsible AI, Agentic systems, Data Ethics, Agentic Workflows, AI Enablement, Artificial Intelligence, Healthcare Ethics, AI Workflows, AI Security, AI Orchestration, Applied Machine Learning, Health Technology, AI Personalization, Health Systems, Solution Design, Predictive Modeling, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Créez du contenu de sensibilisation sur Facebook avec Canva

    Skills you'll gain: Canva (Software), Content Creation, Social Media Content, Facebook, Digital Content, Social Media Campaigns, Social Media, Marketing Materials, Graphic and Visual Design, Design, Graphic Design, Content Marketing, Social Impact

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Creo Incubator

    مجموعة أدوات ريادة الأعمال

    Skills you'll gain: Go To Market Strategy, Growth Strategies, Entrepreneurial Finance, Ideation, Entrepreneurship, Market Analysis, Marketing, User Experience, Fundraising, Lean Methodologies, Brand Marketing, Cash Flow Forecasting, Creative Thinking, Business Valuation, Product Management, Financial Analysis, Innovation, A/B Testing, Growth Mindedness, Critical Thinking and Problem Solving

    Beginner · Specialization · 3 - 6 Months

  • A

    Alex Genadinik

    ChatGPT For Brand Storytelling - Create A Memorable Brand

    Skills you'll gain: Content Performance Analysis, Brand Strategy, ChatGPT, Storytelling, Brand Marketing, Corporate Communications, Performance Measurement, Key Performance Indicators (KPIs), Drive Engagement, Brand Awareness, Branding, Value Propositions, Prompt Engineering, Responsible AI, Data Ethics, Copywriting, Customer Engagement

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    How to use Canva hidden features

    Skills you'll gain: Canva (Software), Color Theory, Photo Editing, Layout Design, Design Elements And Principles, Typography, Graphic Design, Content Creation, Content Marketing, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

1…373374375…429

In summary, here are 10 of our most popular marketing strategy courses

  • Instagram Planning: Manage Content Like a Pro: Coursera
  • Entrepreneuriat : Croissance et Stratégie GTM: Creo Incubator
  • Storytelling That Delivers Program and Project Outcomes: University of Maryland, College Park
  • Analyze AI SEO & Conquer Competitors: Coursera
  • Securing Industrial Control and Safety Instrumented Systems: Packt
  • Lier des comptes Facebook Ads à Facebook Business Manager: Coursera
  • Building a Machine Learning Ready Organization: Amazon Web Services
  • AI Agents in Healthcare and Capstone: University of Colorado System
  • Créez du contenu de sensibilisation sur Facebook avec Canva: Coursera
  • مجموعة أدوات ريادة الأعمال: Creo Incubator

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok