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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SAS

    Getting Started with SAS Visual Analytics

    Skills you'll gain: SAS (Software), Data Quality, Data Analysis, Exploratory Data Analysis, Virtual Environment, Data Manipulation, Interactive Data Visualization, Data Access, Data Preprocessing, Business Reporting, Business Analysis, Statistical Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    890 reviews

    Beginner · Course · 1 - 4 Weeks

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    E

    EDUCBA

    Analyze Big Data Analytics for Financial Transformation

    Skills you'll gain: Data-Driven Decision-Making, Financial Data, Case Studies, Analytics, Financial Services, Business Analytics, SAP Analytics Cloud, Banking, Banking Services, Financial Analysis, Real Time Data, Big Data, Predictive Analytics, Trend Analysis, Fraud detection, Law, Regulation, and Compliance, Business Ethics, Data Visualization Software

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Set and Evaluate Winning Marketing KPIs

    Skills you'll gain: Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Performance Metric, Performance Analysis, Business Metrics, Marketing Analytics, Performance Management, Data-Driven Decision-Making, Benchmarking, Root Cause Analysis, Goal Setting, Gap Analysis, Statistical Hypothesis Testing, Corrective and Preventive Action (CAPA), Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    J

    Johns Hopkins University

    Business Analytics with Excel: Intermediate to Advanced

    Skills you'll gain: Operations Research, Network Model, Excel Macros, Strategic Decision-Making, Microsoft Excel, Process Optimization, Transportation, Supply Chain, and Logistics, Transportation Operations, Operational Analysis, Business Modeling, Business Analytics, Financial Modeling

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
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    P

    Pontificia Universidad Católica del Perú

    Relación entre Branding y Marketing

    Skills you'll gain: Brand Management, Strategic Marketing, Brand Marketing, Marketing Strategies, Branding, Marketing, Marketing Strategy and Techniques, Brand Strategy, Business Marketing, Value Propositions, Market Analysis, Digital Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    YouTube Ads & Video Marketing

    Skills you'll gain: Advertising, Advertising Campaigns, Sales Presentation, Digital Advertising, Video Production, Copywriting, Marketing Strategies, Target Audience, Drive Engagement

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    E

    EDUCBA

    Apply Business & Data Analytics for Smarter Decisions

    Skills you'll gain: Analytical Skills

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Marketing deportivo: La fórmula tecnológica

    Skills you'll gain: Marketing Strategies, Branding, Global Marketing, Marketing, Brand Management, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Business Modeling, Strategic Partnership, Digital Marketing, E-Commerce, Event Planning, Augmented Reality, Business Analysis, Virtual Reality, Price Negotiation, Blockchain, Data Analysis, Artificial Intelligence

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Machine Learning for Predictive Business Analytics

    Skills you'll gain: Model Evaluation, Feature Engineering, Data Preprocessing, Financial Data, Predictive Modeling, Customer Demand Planning, Data-Driven Decision-Making, Exploratory Data Analysis, R Programming, Customer Analysis, Predictive Analytics, Profit and Loss (P&L) Management, Risk Modeling, Inventory Management System, Analytics, Advanced Analytics, Supply Chain Management, Business Analytics, Machine Learning, Business

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Kibana Projects: Data Analytics & Visualization

    Skills you'll gain: Dashboard, Kibana, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Data Presentation, System Monitoring, Web Analytics, Exploratory Data Analysis, Data Visualization Software, Trend Analysis, Data Analysis, Automation, Business Intelligence, Data Wrangling, Retail Sales, Scripting, Devops Tools, Python Programming, Data Science

    Beginner · Specialization · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Your Marketing Pipeline with AI

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Estrategia y Planificación de Marketing

    Skills you'll gain: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Getting Started with SAS Visual Analytics : SAS
  • Analyze Big Data Analytics for Financial Transformation: EDUCBA
  • Set and Evaluate Winning Marketing KPIs: Coursera
  • Business Analytics with Excel: Intermediate to Advanced: Johns Hopkins University
  • Relación entre Branding y Marketing: Pontificia Universidad Católica del Perú
  • YouTube Ads & Video Marketing: Alex Genadinik
  • Apply Business & Data Analytics for Smarter Decisions: EDUCBA
  • Marketing deportivo: La fórmula tecnológica: Real Madrid Graduate School Universidad Europea
  • Apply Machine Learning for Predictive Business Analytics: EDUCBA
  • Kibana Projects: Data Analytics & Visualization: EDUCBA

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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