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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • T

    Tecnológico de Monterrey

    Analíticas y Métricas de Marketing

    Skills you'll gain: Web Analytics, Google Analytics, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Target Audience, Marketing Strategies, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    226 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Generative AI in Marketing

    Skills you'll gain: Marketing Analytics, Responsible AI, Persona Development, A/B Testing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Performance Marketing and MultiChannel Campaign Optimization

    Skills you'll gain: Performance marketing, Campaign Management, Pay Per Click Advertising, Google Ads, Paid media, Online Advertising, Advertising Campaigns, Digital Advertising, Marketing Budgets, Content Performance Analysis, Media Buying, Keyword Research, Social Media Campaigns, Marketing Effectiveness, Search Engine Marketing, Marketing Analytics, Performance Analysis, Budget Management, Cost Benefit Analysis, Survey Creation

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    IT for Business: Digital Transformation Strategy

    Skills you'll gain: Technology Strategies, IT Management, Operational Efficiency, Contract Management, Information Technology, Business Transformation, Digital Transformation, Enterprise Architecture, Risk Management, Governance, Operational Analysis, Service Management, Technology Solutions, Business Strategy, Compliance Management, Service Design, Strategic Planning

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Career Development for AI Marketing Specialist

    Skills you'll gain: Marketing Strategies, Campaign Management, Marketing, Marketing Analytics, Data Presentation, Marketing Effectiveness, Email Marketing, Marketing Planning, Google Ads, Pay Per Click Advertising, Strategic Marketing, Marketing Automation, LinkedIn, Google Analytics, Digital Marketing, Search Engine Optimization, Professional Networking, Social Media Management

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Cybersecurity: Overlooked Threats to Your Strategy

    Skills you'll gain: Cybersecurity, Cyber Security Strategy, Threat Modeling, Cyber Security Policies, Cyber Attacks, Cyber Risk, Legal Risk, Security Awareness, Information Systems Security, Human Factors (Security), Computer Security, Public Safety and National Security, Infrastructure Security, Data Security, Risk Management

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Global Marketing: Building Iconic Brands

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Marketing Strategies, Promotional Strategies, Brand Awareness, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Strategic Planning

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    124 reviews

    Beginner · Course · 1 - 3 Months

  • N

    Northeastern University

    Business Strategy and Value Creation In Action

    Skills you'll gain: Business Strategy, Corporate Strategy, Strategic Thinking, Strategic Planning, Business Planning, Organizational Strategy, Business, Competitive Analysis, Strategic Marketing, Growth Strategies, Strategic Decision-Making, New Business Development, Value Propositions, Strategic Prioritization

    Beginner · Course · 1 - 4 Weeks

  • H

    Hult International Business School

    Mastering Sales: From Fundamentals to Career Success

    Skills you'll gain: Active Listening, Rapport Building, Sales Strategy, Sales Process, Sales Presentation, Communication, Prospecting and Qualification, Influencing, Relationship Building, Professional Development, Negotiation, Interviewing Skills, Branding, Time Management

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Social Impact Strategy: Tools for Entrepreneurs and Innovators

    Skills you'll gain: Social Impact, Design Thinking, Performance Measurement, Human Centered Design, Sustainable Development, Innovation, Entrepreneurship, Business Modeling, Project Performance, Strategic Thinking, Organizational Structure, Needs Assessment, Growth Strategies, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Advanced Marketing Analytics, Funnels, and Dashboarding

    Skills you'll gain: Marketing Analytics, Dashboard, Marketing Effectiveness, Google Analytics, Pivot Tables And Charts, Spreadsheet Software, Content Performance Analysis, Web Analytics, Performance Analysis, Trend Analysis, Interactive Data Visualization, Marketing Planning, Marketing Channel, Campaign Management, Business Marketing, Analysis, Analytical Skills, Data Modeling, Data Science, Data Management

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Visualize and Chart Marketing Data Fast

    Skills you'll gain: Performance Reporting, Marketing Analytics, Business Intelligence, Data Visualization Software, Dashboard, Data Presentation, Campaign Management, Power BI, Tableau Software, IBM Cognos Analytics, Grafana, Data Integration, Splunk

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • Analíticas y Métricas de Marketing: Tecnológico de Monterrey
  • Generative AI in Marketing: Board Infinity
  • Performance Marketing and MultiChannel Campaign Optimization: Coursera
  • IT for Business: Digital Transformation Strategy: Packt
  • Career Development for AI Marketing Specialist: Coursera
  • Cybersecurity: Overlooked Threats to Your Strategy: University of Maryland, College Park
  • Global Marketing: Building Iconic Brands: University of Illinois Urbana-Champaign
  • Business Strategy and Value Creation In Action: Northeastern University
  • Mastering Sales: From Fundamentals to Career Success: Hult International Business School
  • Social Impact Strategy: Tools for Entrepreneurs and Innovators: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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