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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Connect Google Ads & Analytics Data

    Skills you'll gain: Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Data Access

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Traffic Sources with Analytics Dimensions

    Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Web Analytics and SEO, Data-Driven Decision-Making, Data Analysis, Analytics, Customer Insights, Analysis, Descriptive Analytics, Trend Analysis, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Visualize, Analyze, and Boost Marketing Performance

    Skills you'll gain: Dashboard, Marketing Analytics, Performance Analysis, Business Intelligence, Performance Measurement, Marketing Effectiveness, Web Analytics, Interactive Data Visualization, Marketing Strategies, Business Marketing, Customer Analysis, Data Storytelling, Data Presentation, Data Analysis, Customer Insights, Process Improvement and Optimization, Performance Improvement, Gap Analysis, Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Demographics: Unlock Audience Insights

    Skills you'll gain: Google Analytics, Adobe Analytics, Web Analytics, Trend Analysis, Marketing Analytics, Variance Analysis, Target Audience, Demography, Data Analysis, Marketing Strategies, Data-Driven Decision-Making, Descriptive Analytics, Strategic Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Engagement with Audience Analytics

    Skills you'll gain: Performance Reporting, Content Performance Analysis, Web Analytics, Google Analytics, Driving engagement, Performance Analysis, Marketing Analytics, Content Strategy, Data Analysis, Data-Driven Decision-Making, Target Audience, Analytics, Customer Insights, Trend Analysis, Marketing Strategies, Process Optimization, Multimedia

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Visualize Marketing Funnels

    Skills you'll gain: Dashboard, Data-Driven Decision-Making, Web Analytics, Google Analytics, Marketing Analytics, Performance Analysis, Business Intelligence, Looker (Software), Process Optimization, Customer Analysis, Analytics, Grafana, Tableau Software, Gap Analysis, Interactive Data Visualization, Data Presentation, Data Synthesis, User Flows, User Research, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Edureka

    Generative AI's Applications in Marketing Analytics

    Skills you'll gain: Marketing Management, Case Studies, Data Preprocessing, Artificial Intelligence, Emerging Technologies, Exploratory Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Data Ethics, Web Analytics and SEO

    4.6
    Rating, 4.6 out of 5 stars
    ·
    830 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Visualize and Chart Marketing Data Fast

    Skills you'll gain: Performance Reporting, Marketing Analytics, Business Intelligence, Data Visualization Software, Dashboard, Data Presentation, Campaign Management, Power BI, Tableau Software, IBM Cognos Analytics, Grafana, Data Integration, Splunk

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Campaigns & SEO Using Analytics Data

    Skills you'll gain: Marketing Analytics, Content Performance Analysis, Google Analytics, Web Analytics and SEO, Keyword Research, Customer Analysis, Web Analytics, Marketing Effectiveness, Marketing Strategies, Search Engine Optimization, Campaign Management, Data Validation, Cross-Channel Marketing, Search Engine Marketing, Trend Analysis, Predictive Analytics, Performance Analysis, Variance Analysis, Advertising Campaigns, Model Evaluation

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Arizona

    Strategic Digital Marketing: Data-Driven Digital Marketing

    Skills you'll gain: Web Analytics, Web Analytics and SEO, Campaign Management, Data-Driven Decision-Making, Marketing Effectiveness, Marketing Analytics, Digital Marketing, Content Performance Analysis, Return On Investment, Advertising Campaigns, Data Ethics, Marketing Strategies, Social Media Marketing, Digital Advertising, Performance marketing, Social Media, AI Personalization, Analytics, A/B Testing, Data Collection

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Unsupervised Text Classification for Marketing Analytics

    Skills you'll gain: Unsupervised Learning, Unstructured Data, Marketing Analytics, Text Mining, Deep Learning, Model Evaluation, Machine Learning, JSON, Data Processing, Natural Language Processing, Data Preprocessing, Exploratory Data Analysis, Python Programming

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Connect Google Ads & Analytics Data: Coursera
  • Analyze Traffic Sources with Analytics Dimensions: Coursera
  • Visualize, Analyze, and Boost Marketing Performance: Coursera
  • Analyze Demographics: Unlock Audience Insights: Coursera
  • Boost Engagement with Audience Analytics: Coursera
  • Analyze and Visualize Marketing Funnels: Coursera
  • Generative AI's Applications in Marketing Analytics: Edureka
  • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
  • Visualize and Chart Marketing Data Fast: Coursera
  • Optimize Campaigns & SEO Using Analytics Data: Coursera

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