Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

University of Colorado System
Skills you'll gain: Positivity, Resilience, Change Management, Growth Mindedness, Optimism, Continuous Improvement Process, Persistence, Personal Development, Dealing With Ambiguity, Leadership Development, Self-Awareness, Emotional Intelligence
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Organizational Change, Innovation, Change Management, Business Modeling, Technology Strategies, Design Thinking, Product Lifecycle Management, New Product Development, Business Transformation, Product Development, Customer Insights, Organizational Strategy, Service Design, Business Strategy, Strategic Thinking, Customer experience strategy (CX), Cross-Functional Team Leadership, Product Management, Team Leadership, Organizational Effectiveness
Beginner · Specialization · 1 - 3 Months
Skills you'll gain: Jest (JavaScript Testing Framework), User Acceptance Testing (UAT), Cucumber (Software), Postman API Platform, Software Testing, Behavior-Driven Development, Test Tools, Selenium (Software), Test Driven Development (TDD), API Testing, Unit Testing, Performance Testing, Functional Testing, Test Automation, Web Development Tools, Usability Testing, User Interface (UI), Test Case, Javascript
Beginner · Course · 1 - 4 Weeks

American Psychological Association
Skills you'll gain: Decision Making, Behavioral Economics, Public Policies, Diversity Awareness, Compassion, Sociology, Culture, Psychology, Cultural Diversity, Mental Health, Resilience, Critical Thinking, Human Development, Personal Development, Social Sciences, Empathy, Mindfulness, Interpersonal Communications, Relationship Building, Learning Theory
Beginner · Specialization · 3 - 6 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Media and Communications, Media Relations, Media Strategy, Video Production, Social Media, Brand Management, Advertising, Event Marketing, Media Production, Storytelling
Beginner · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Adaptability, Business Communication, Professional Development, Communication, Proactivity, Personal Development, Professional Networking, digital literacy, Planning, Lifelong Learning, Self-Awareness, Design Thinking, Branding, Creative Thinking
Mixed · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Marketing Analytics, Target Market, Customer Insights, Data-Driven Decision-Making, Value Propositions, Market Data
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Collaboration, Leadership, Presentations, Creativity, Teamwork, Innovation, Creative Thinking, Cross-Functional Collaboration, People Management, Persuasive Communication, Influencing, Storytelling, Communication, Social Skills, Decision Making, Culture
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cross-Channel Marketing, Content Marketing, Marketing Analytics, Data Ethics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Personalized Service, Marketing Automation, Content Strategy, Adobe Express, AI Personalization, Advertising Campaigns, Driving engagement, Social Media, Emerging Technologies, Market Research, Trend Analysis
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Visionary, Strategic Thinking, Proactivity, Creative Thinking, Cognitive flexibility, Optimism, Brainstorming, Open Mindset, Planning, Critical Thinking, Problem Solving, Dealing With Ambiguity
Mixed · Course · 1 - 3 Months

The State University of New York
Skills you'll gain: Job Analysis, Adaptability, Professional Development, Dealing With Ambiguity, Personal Development, Lifelong Learning, Smart Goals, Brand Management, Gap Analysis, Competitive Analysis, Self-Awareness, Dashboard, Goal Setting
Intermediate · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Personal Development, Social Work, Empowerment, Self-Awareness, Positive Behavior Support, Community Development, Resilience, Social Impact, Psychology, Mindfulness
Beginner · Course · 1 - 4 Weeks