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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Getting Started in Google Analytics

    Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.5K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Build a free website with WordPress

    Skills you'll gain: WordPress, Content Management, Web Design, Logo Design, Web Design and Development, Content Creation, Creativity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2.4K reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Business Analysis & Process Management

    Skills you'll gain: Process Analysis, Business Process, Business Analysis, Workflow Management, Process Management, Process Flow Diagrams, Business Process Modeling, Stakeholder Management, Stakeholder Analysis, Computer Literacy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    7.4K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • E

    ESSEC Business School

    Strategic Business Analytics

    Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Statistical Methods, Data Presentation, Predictive Analytics, Customer Analysis, Case Studies, Information Technology, Analytical Skills, Digital Transformation, Business Marketing, Advanced Analytics, Statistical Analysis, Communication, Customer Insights, Complex Problem Solving, R Programming, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.3K reviews

    Advanced · Specialization · 3 - 6 Months

  • U

    University of Pennsylvania

    Business Foundations

    Skills you'll gain: Financial Statements, Operations Management, Operational Efficiency, Financial Statement Analysis, Return On Investment, Accrual Accounting, Human Capital, Process Analysis, Branding, Financial Accounting, Marketing, Process Management, People Management, Strategic Marketing, Capital Budgeting, Financial Reporting, Finance, Peer Review, Project Design, Corporate Finance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26K reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    ESSEC Business School

    Foundations of strategic business analytics

    Skills you'll gain: Business Analytics, Forecasting, Statistical Methods, Data Presentation, Predictive Analytics, R Programming, Information Technology, Statistical Analysis, Communication, Business, Business Intelligence, Strategic Thinking, Data Analysis, Data Visualization, Regression Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    662 reviews

    Mixed · Course · 1 - 3 Months

  • E

    ESSEC Business School

    Case studies in business analytics with ACCENTURE

    Skills you'll gain: Case Studies, Digital Transformation, Advanced Analytics, Business Analytics, Analytics, Business Analysis, Data Analysis, Value Propositions, Consultative Approaches, Business Transformation

    3.7
    Rating, 3.7 out of 5 stars
    ·
    210 reviews

    Mixed · Course · 1 - 4 Weeks

  • D

    DeepLearning.AI

    AI For Everyone

    Skills you'll gain: AI Product Strategy, Responsible AI, Data Ethics, AI Enablement, Artificial Intelligence, Machine Learning, Data Science, Deep Learning, Artificial Neural Networks

    4.8
    Rating, 4.8 out of 5 stars
    ·
    52K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Business Analytics

    Skills you'll gain: People Analytics, Descriptive Analytics, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Human Capital, Human Resource Strategy, Operations Research, Financial Analysis, Marketing Analytics, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review, Human Resources, Financial Accounting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: AI Skills
    AI Skills
    G

    Google

    Google UX Design

    Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Design Reviews, Web Content Accessibility Guidelines, Mobile Development, User Story, Persona (User Experience), Interviewing Skills, Applicant Tracking Systems

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    98K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Plan and Score Content

    Skills you'll gain: Content Performance Analysis, Content Marketing, Content Strategy, Marketing Effectiveness, Strategic Prioritization, Target Audience, Marketing Planning, Content Creation, Prioritization, Persona Development, Performance Measurement, Data-Driven Decision-Making, Web Analytics, Key Performance Indicators (KPIs), Spreadsheet Software

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google

    Foundations of User Experience (UX) Design

    Skills you'll gain: User Experience, User Experience Design, User Research, Design Thinking, Persona (User Experience), Usability, User Centered Design, User Interface (UI), Mockups, Prototyping, Sprint Retrospectives, Wireframing, Sprint Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    75K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • Getting Started in Google Analytics: Coursera
  • Build a free website with WordPress: Coursera
  • Business Analysis & Process Management: Coursera
  • Strategic Business Analytics: ESSEC Business School
  • Business Foundations: University of Pennsylvania
  • Foundations of strategic business analytics: ESSEC Business School
  • Case studies in business analytics with ACCENTURE: ESSEC Business School
  • AI For Everyone: DeepLearning.AI
  • Business Analytics: University of Pennsylvania
  • Google UX Design: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

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Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
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  • Intuit Academy Bookkeeping Certificate

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