• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Packt

    Apache Kafka Series - Learn Apache Kafka for Beginners v3

    Skills you'll gain: Apache Kafka, Command-Line Interface, Apache, Data Pipelines, Java, Enterprise Application Management, Real Time Data, Distributed Computing, Performance Tuning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    農企業管理學 (Agribusiness Management)

    Skills you'll gain: Financial Management, Production Management, Capital Budgeting, Business Management, Business Operations, Marketing, Marketing Channel, Consumer Behaviour, Advertising, Strategic Marketing, Supply Chain Management, Economics, Decision Making

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    D

    DeepLearning.AI

    LLMOps

    Skills you'll gain: Responsible AI, LLM Application, Large Language Modeling, Google Cloud Platform, MLOps (Machine Learning Operations), Model Deployment, Kubernetes, Model Evaluation, Software Versioning, Supervised Learning

    3.9
    Rating, 3.9 out of 5 stars
    ·
    35 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Neuroscience Methods

    Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Statistical Analysis, Data Collection, Data Analysis Software, Neurology, Psychology, Physiology, Magnetic Resonance Imaging, Electrophysiology, Image Analysis, Medical Equipment and Technology, Human Learning, Medical Imaging, Data Visualization Software, Functional Behavior Assessment, Statistical Inference

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Codio

    Software Testing for Developers

    Skills you'll gain: Jest (JavaScript Testing Framework), User Acceptance Testing (UAT), Cucumber (Software), Postman API Platform, Software Testing, Behavior-Driven Development, Test Tools, Selenium (Software), Test Driven Development (TDD), API Testing, Unit Testing, Performance Testing, Functional Testing, Test Automation, Web Development Tools, Usability Testing, User Interface (UI), Test Case, Javascript

    4.2
    Rating, 4.2 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Chain Excellence Capstone

    Skills you'll gain: Financial Statements, Supply Chain Management, Case Studies, Financial Analysis, Supply Chain Planning, Process Mapping, Logistics, Product Strategy, Income Statement, Business Strategy, Organizational Change, IT Management, Balance Sheet, Information Systems, Change Management, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    Designing the Future of Finance

    Skills you'll gain: FinTech, Financial Inclusion, Financial Services, Mobile Banking, Banking Services, Data Sharing, Financial Regulation, Application Programming Interface (API), Financial Data, Banking, Payment Systems, International Finance, Retail Banking, API Design, Finance, Interoperability, Open Source Technology, Strategic Thinking, Data Access, General Data Protection Regulation (GDPR)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Bending the Curve: Climate Change Solutions

    Skills you'll gain: Climate Change Mitigation, Energy and Utilities, Social Justice, Social Impact, Community Organizing, Climate Change Adaptation, Environmental Issue, Social Determinants Of Health, International Relations, Sustainable Development, Health Disparities, Pollution Prevention, Social Sciences, Sustainable Technologies, Consumer Behaviour, Environment, Environmental Policy, Media and Communications, Environmental Engineering, Natural Resource Management

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Advanced Information Literacy

    Skills you'll gain: digital literacy, Information Management, Literacy, Lifelong Learning, Critical Thinking, Investigation, Intellectual Property, Planning, Communication, Content Management, Reliability, Constructive Feedback, Data Access, Style Guides

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Fundamentos del Marketing Deportivo

    Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Return On Investment, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Branding, Customer Engagement, Advertising, Brand Management, Strategic Partnership, Sales Process, Price Negotiation, Data Analysis, Stakeholder Management, Public Relations, Emotional Intelligence, Creative Thinking

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    External Communications Channels

    Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Management, Social Media, Stakeholder Communications, Customer Communications Management, Press Releases, Marketing and Public Relations, Advertising, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Content Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    REST Assured Java API Testing: Basics to Frameworks

    Skills you'll gain: Cucumber (Software), API Testing, Gherkin (Scripting Language), Behavior-Driven Development, JSON, Restful API, Apache Maven, Test Tools, Test Case, JUnit, Test Script Development, Security Testing, Test Automation, Authentications, Application Programming Interface (API), Test Data, Scalability, Java Programming, Software Testing, Java

    4.9
    Rating, 4.9 out of 5 stars
    ·
    47 reviews

    Beginner · Specialization · 1 - 3 Months

Searches related to consumer behavior

consumer behavior analysis
consumer behavior and psychology
market research and consumer behavior
firm level economics: consumer and producer behavior
market research & consumer behavior
introduction to consumer behavior
the power of markets i: the basics of supply and demand and consumer behavior
market research and consumer behavior (ie business school)
1…717273…107

In summary, here are 10 of our most popular consumer behavior courses

  • Apache Kafka Series - Learn Apache Kafka for Beginners v3: Packt
  • 農企業管理學 (Agribusiness Management): National Taiwan University
  • LLMOps: DeepLearning.AI
  • Neuroscience Methods: Johns Hopkins University
  • Software Testing for Developers: Codio
  • Supply Chain Excellence Capstone: Rutgers the State University of New Jersey
  • Designing the Future of Finance: Saïd Business School, University of Oxford
  • Bending the Curve: Climate Change Solutions: University of California San Diego
  • Advanced Information Literacy: The State University of New York
  • Fundamentos del Marketing Deportivo: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok