• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    R

    Rice University

    A Story of Economics: A Principles Tale

    Skills you'll gain: Economics, Supply And Demand, Business Economics, Market Dynamics, Economic Development, Game Theory, Financial Policy, Tax, Market Analysis, International Relations, Operating Cost, Cost Benefit Analysis, Business Metrics, Public Policies, Performance Metric, International Finance, Fiscal Management, Consumer Behaviour, Investments, Labor Relations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    147 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The Museum of Modern Art

    Art & Inquiry: Museum Teaching Strategies For Your Classroom

    Skills you'll gain: Literacy, Teaching, Liberal Arts, Emotional Intelligence, Creativity, Instructional Strategies, Student Engagement, Self-Awareness, Curriculum Planning, Learning Styles, Empathy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    532 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Qualitative Comparative Analysis (QCA)

    Skills you'll gain: Qualitative Research, Research Design, Report Writing, Research, Research Methodologies, Social Sciences, Data Analysis Software, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    161 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Rédaction de contrats

    Skills you'll gain: Arbitration, Contract Review, Vendor Contracts, Legal Risk, Contract Management, Contract Negotiation, Mediation, Coordination, Legal Strategy, Legal Writing, Commercial Laws, Service Level Agreement, Civil Law, Liquidation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    886 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Berklee

    The DIY Musician

    Skills you'll gain: Fundraising and Crowdsourcing, Music Theory, Music, Musical Composition, Peer Review, Brand Strategy, Professional Networking, Branding, Storytelling, Music Performance, Sustainable Business, Leadership, Performing Arts, Media Production, Campaign Management, Instrumental Music, Automation, Marketing, Relationship Building, Social Media

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad de Chile

    Sustentabilidad y Economías Sociales

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Development, Social Impact, Socioeconomics, Innovation, Environmental Social And Corporate Governance (ESG), Social Justice, Business Modeling, Economic Development, Business Ethics, Environment and Resource Management, Business Economics, Community Development, Economics, Climate Change Adaptation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Politecnico di Milano

    Smart Teaching and Learning with AI

    Skills you'll gain: Blended Learning, Pedagogy, Large Language Modeling, Digital pedagogy, LLM Application, Instructional Design, Learning Strategies, Education Software and Technology, Interactive Learning, Educational Materials, AI Personalization, Innovation, Differentiated Instruction, Lifelong Learning, AI Enablement, Human Learning, Solution Design, Adult Learning Principles, Prompt Engineering Tools, Artificial Intelligence

    4.9
    Rating, 4.9 out of 5 stars
    ·
    884 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Patent Law

    Skills you'll gain: Intellectual Property, Legal Strategy, Legal Risk, Regulation and Legal Compliance, Case Studies, Business Requirements, Case Law, Business Strategy, Innovation, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    317 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Online Learning Design for Educators

    Skills you'll gain: Educational Materials, Instructional Design, Multimedia, Videography, Teaching, Presentations, Student Engagement, Visual Design, Pedagogy, Classroom Management, Graphic Design, Creative Design, Learning Strategies, Electronic Media, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    423 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Animals, Self, and Society

    Skills you'll gain: Social Studies, Social Sciences, Sociology, Anthropology, Media and Communications, Cultural Diversity, Environmental Issue

    4.7
    Rating, 4.7 out of 5 stars
    ·
    146 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Chinese Politics Part 1 – China and Political Science

    Skills you'll gain: Political Sciences, Public Policies, Policy Analysis, Social Sciences, International Relations, Socioeconomics, Economics, Economic Development, Governance, Culture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    356 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Claves para la igualdad de género

    Skills you'll gain: Social Justice, Diversity Awareness, Socioeconomics, Cultural Diversity, Sociology, Diversity Equity and Inclusion Initiatives, Cultural Responsiveness, Cultural Sensitivity, Conflict Management, Advocacy, Empathy & Emotional Intelligence, Family Law, Community and Social Work, Public Policies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    973 reviews

    Beginner · Specialization · 1 - 3 Months

1…717273…495

In summary, here are 10 of our most popular social media marketing courses

  • A Story of Economics: A Principles Tale: Rice University
  • Art & Inquiry: Museum Teaching Strategies For Your Classroom: The Museum of Modern Art
  • Qualitative Comparative Analysis (QCA): Erasmus University Rotterdam
  • Rédaction de contrats: University of Geneva
  • The DIY Musician: Berklee
  • Sustentabilidad y Economías Sociales: Universidad de Chile
  • Smart Teaching and Learning with AI: Politecnico di Milano
  • Patent Law: University of Pennsylvania
  • Online Learning Design for Educators: Macquarie University
  • Animals, Self, and Society: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok