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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    SAP: Post Invoices, Track Payments

    Skills you'll gain: Accounts Payable, Accounts Payable and Receivable, Invoicing, Billing & Invoicing, Data Entry, Payment Processing and Collection, Transaction Processing, SAP Applications, Accounting Systems, Accounting and Finance Software, Accounting Records, General Ledger, Enterprise Resource Planning

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Identifying, Attracting, and Growing Your Digital Audience

    Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Customer experience strategy (CX), Digital Marketing, Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, Social Media, Marketing, Value Propositions, Brand Management, E-Commerce, Mobile Banking, Branding, Experience Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    303 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Public Relations and Communications Associate

    Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Content Strategy, Report Writing, Social Media Content, Marketing Effectiveness, Communication Strategies, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    214 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of New Mexico

    Negocios Internacionales I

    Skills you'll gain: International Finance, International Relations, Social Sciences, Global Marketing, Social Studies, Culture, World History, Socioeconomics, Intercultural Competence, Economic Development, Cultural Diversity, Business Economics, Economics, Operations Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Statistical Tests for Market Research

    Skills you'll gain: Statistical Hypothesis Testing, A/B Testing, Data-Driven Decision-Making, Customer Analysis, Statistical Methods, Market Research, Statistical Analysis, Business Analytics, Probability & Statistics, Statistical Inference, Data Analysis, Descriptive Statistics, Microsoft Excel, Data Analysis Software, Spreadsheet Software

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Business Analytics

    Skills you'll gain: Data Storytelling, Data Governance, Marketing Analytics, Data Visualization, Business Analytics, Data Literacy, Accounting, Infographics, Data Management, Data Collection, Data Quality, Data Visualization Software, Internal Controls, Classification Algorithms, Business Analysis, AI Personalization, Analytics, Data Analysis, Power BI, Machine Learning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Tailor Your Message

    Skills you'll gain: User Feedback, Customer Analysis, Customer experience improvement, Selling Techniques, Communication Strategies, Sales Process, Target Audience, Customer Insights, Stakeholder Communications, Analytical Skills, Customer Communications Management, Communication, Business Writing, Marketing Communications, Business Communication, Decision Making

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction to CRM with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Hands-On Projects
    Hands-On Projects
    U

    University of Illinois at Urbana-Champaign

    Master of Science in Accounting | iMSA

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand

    Earn a degree

    Degree · 1 - 4 Years

  • C

    Coursera

    Uncover Market Insights: Research Essentials

    Skills you'll gain: Market Research, Business Research, Market Analysis, Business Requirements, Market Share, Business Analysis, Project Scoping, Requirements Elicitation, Project Documentation, Target Audience, Stakeholder Engagement, Market Trend, Data Capture, Record Keeping

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois at Urbana-Champaign

    Accounting Foundations Graduate Certificate

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • A

    Alex Genadinik

    Customer Experience: How To Delight Customers

    Skills you'll gain: Customer experience improvement, Customer Service, Customer Retention, Customer experience strategy (CX), Client Services, Customer Complaint Resolution, Customer Relationship Building, Customer Engagement, Process Analysis, Process Improvement

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • SAP: Post Invoices, Track Payments: Coursera
  • Identifying, Attracting, and Growing Your Digital Audience: University of California, Irvine
  • Microsoft Public Relations and Communications Associate: Microsoft
  • Negocios Internacionales I: University of New Mexico
  • Statistical Tests for Market Research: Coursera
  • Business Analytics: University of Illinois Urbana-Champaign
  • Tailor Your Message: Coursera
  • Introduction to CRM with HubSpot: Coursera
  • Master of Science in Accounting | iMSA: University of Illinois at Urbana-Champaign
  • Uncover Market Insights: Research Essentials: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
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425 courses
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145 courses
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471 courses
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70 courses
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137 courses
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Professional Certificates

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