• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Introduction to Key Constitutional Concepts and Supreme Court Cases

    Skills you'll gain: Legal Proceedings, Civil Procedures, Court Systems, Social Studies, Civil Law, Political Sciences, Case Law, Legal Research, Social Justice, Governance, Case Studies, Diversity Equity and Inclusion Initiatives

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Analysing: Numeric and digital literacies

    Skills you'll gain: Governance, Management Accounting, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, Financial Data, SAS (Software), Business Analytics, Accounting, Financial Management, Customer Insights, Dashboard, Marketing Effectiveness, Corporate Finance, Digital Marketing, Business Valuation, Data-Driven Decision-Making, Financial Analysis, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    ADP AIRS® Entry-Level Recruiter

    Skills you'll gain: Recruitment, Talent Pipelining, Professional Networking, Applicant Tracking Systems, Recruitment Strategies, Relationship Building, Talent Sourcing, Compensation and Benefits, Job Analysis, Talent Acquisition, Consultative Approaches, Process Improvement, Change Management, Coordination, Key Performance Indicators (KPIs), Performance Improvement, Performance Reporting, Market Research, Performance Analysis, Full Cycle Recruitment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    61 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    FinTech: Finance Industry Transformation and Regulation

    Skills you'll gain: FinTech, Financial Regulation, Business Continuity Planning, Compliance Management, Disaster Recovery, Financial Regulations, Operational Risk, Bank Regulations, Risk Management, Business Risk Management, Financial Industry Regulatory Authorities, Financial Services, Governance, IT Management, Information Assurance, Market Trend, Internal Controls, Emerging Technologies, Banking, Blockchain

    4.7
    Rating, 4.7 out of 5 stars
    ·
    974 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    P

    Politecnico di Milano

    Archaeoastronomy

    Skills you'll gain: Ancient History, Art History, Architectural Design, Civil and Architectural Engineering, Social Studies, Architecture and Construction, World History, Physical Science, Cultural Diversity, General Science and Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Austral

    Legal Tech and the Digital Transformation of Law

    Skills you'll gain: Legal Technology, Blockchain, Legal Research, Legal Proceedings, Digital Transformation, Court Systems, Legal Writing, Artificial Intelligence, Automation, Innovation, Virtual Environment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    80 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Data Analysis and Interpretation

    Skills you'll gain: Regression Analysis, Data Storytelling, Logistic Regression, Classification And Regression Tree (CART), Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Statistical Software, Correlation Analysis, Exploratory Data Analysis, Data Manipulation, Decision Tree Learning, Data Presentation, Data Management, Data Analysis, Data Visualization, Model Evaluation, Statistical Methods, Machine Learning, Statistics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Global Trends for Business and Society

    Skills you'll gain: Demography, Market Trend, Trend Analysis, International Relations, Socioeconomics, Global Marketing, Social Sciences, Systems Thinking, Cultural Diversity, Political Sciences, Financial Systems, Economics, Business Economics, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    924 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Mix Fundamentals

    Skills you'll gain: Product Marketing, Marketing, Marketing Channel, Product Strategy, Marketing Communications, Promotional Strategies, Marketing Strategies, Brand Management, Branding, Integrated Marketing Communications, Cross-Channel Marketing, Communication Planning, Advertising, Marketing Materials, Media Planning, Product Lifecycle Management, Consumer Behaviour, Digital Media Strategy, Retail Store Operations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    MathWorks

    Image Processing for Engineering and Science

    Skills you'll gain: Image Analysis, Image Quality, Matlab, Computer Vision, Traffic Flow Optimization, Automation, Digital Signal Processing, Anomaly Detection, Spatial Data Analysis, Geospatial Information and Technology, Medical Imaging, Spatial Analysis, Data Preprocessing, Quantitative Research, Algorithms, Data Store

    4.7
    Rating, 4.7 out of 5 stars
    ·
    249 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Hypothesis Testing in Public Health

    Skills you'll gain: Statistical Hypothesis Testing, Biostatistics, Sampling (Statistics), Statistical Inference, Scientific Methods, Quantitative Research, Public Health

    4.8
    Rating, 4.8 out of 5 stars
    ·
    656 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Data Warehouse Concepts, Design, and Data Integration

    Skills you'll gain: Data Warehousing, Database Design, Data Integration, Extract, Transform, Load, Data Modeling, Star Schema, Relational Databases, Snowflake Schema, Business Intelligence, SQL, Pivot Tables And Charts, Data Mart, PostgreSQL, Data Transformation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…909192…374

In summary, here are 10 of our most popular market research courses

  • Introduction to Key Constitutional Concepts and Supreme Court Cases: University of Pennsylvania
  • Analysing: Numeric and digital literacies: Macquarie University
  • ADP AIRS® Entry-Level Recruiter: Automatic Data Processing, Inc. (ADP)
  • FinTech: Finance Industry Transformation and Regulation: The Hong Kong University of Science and Technology
  • Archaeoastronomy: Politecnico di Milano
  • Legal Tech and the Digital Transformation of Law: Universidad Austral
  • Data Analysis and Interpretation: Wesleyan University
  • Global Trends for Business and Society: University of Pennsylvania
  • Marketing Mix Fundamentals: IE Business School
  • Image Processing for Engineering and Science: MathWorks

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok