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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    R

    Rice University

    Business Statistics and Analysis Capstone

    Skills you'll gain: Business Analytics, Statistical Methods, Statistical Analysis, Data Analysis, Data Presentation, Statistical Reporting, Analytical Skills, Technical Communication, Predictive Analytics, Exploratory Data Analysis, Regression Analysis, Microsoft Excel

    4.7
    Rating, 4.7 out of 5 stars
    ·
    439 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI CERTs

    AI Powered UI/UX Design

    Skills you'll gain: User Experience Design, User Experience, User Interface and User Experience (UI/UX) Design, Design Thinking, Artificial Intelligence, UI/UX Research, Experience Design, Persona (User Experience), User Interface (UI), User Centered Design, Responsible AI, Design Research, Wireframing, Prototyping, Design Reviews, User Story, Prompt Patterns, Storyboarding, Professional Development, Presentations

    Advanced · Specialization · 3 - 6 Months

  • C

    Coursera

    Use SurveyMonkey to Create a Survey and Analyze Results

    Skills you'll gain: Employee Surveys, Data Collection, Business Research, Data Analysis, User Feedback, Market Research, Business Software, Data Presentation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    423 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    G

    Goldman Sachs

    Grow Your Business with Goldman Sachs 10,000 Women

    Skills you'll gain: Market Opportunities, Business Planning, Feasibility Studies, Growth Strategies, Business Development, Business Strategies, Strategic Thinking, Entrepreneurship, Business Analytics, Goal Setting, Peer Review, Innovation, Professional Networking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Houston

    Math behind Moneyball

    Skills you'll gain: Probability & Statistics, Statistical Methods, Statistics, Microsoft Excel, Predictive Analytics, Spreadsheet Software, Game Theory, Predictive Modeling, Excel Formulas, Pivot Tables And Charts, Regression Analysis, Statistical Analysis, Performance Analysis, Advanced Analytics, Data-Driven Decision-Making, Analytics, Data Analysis Software, Business Mathematics, Forecasting, Probability

    4.5
    Rating, 4.5 out of 5 stars
    ·
    97 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Exploratory Data Analysis

    Skills you'll gain: Exploratory Data Analysis, Plot (Graphics), Statistical Visualization, Ggplot2, Dimensionality Reduction, Data Visualization Software, R Programming, Graphing, Data Analysis, Statistical Analysis, Unsupervised Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Colorado Boulder

    Gut Check: Exploring Your Microbiome

    Skills you'll gain: Microbiology, Health Informatics, Big Data, Biostatistics, Data Analysis, Immunology, Molecular Biology, Nutrition and Diet, Biology, Specimen Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    New Technologies for Business Leaders

    Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Augmented and Virtual Reality (AR/VR), Customer experience strategy (CX), Business Marketing, Cross-Functional Collaboration, Internet Of Things, Emerging Technologies, Business Ethics, Customer Retention, Business Relationship Management, FinTech, Blockchain, Innovation, Artificial Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    450 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Data Engineering

    Skills you'll gain: Data Store, Extract, Transform, Load, Data Architecture, Data Pipelines, Big Data, Data Warehousing, Data Governance, Apache Hadoop, Relational Databases, Apache Spark, Data Lakes, Databases, SQL, NoSQL, Data Security, Data Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Wharton Business and Financial Modeling Capstone

    Skills you'll gain: Portfolio Management, Financial Modeling, Presentations, Microsoft PowerPoint, Investment Management, Business Modeling, Data Modeling, Quantitative Research, Business Analytics, Financial Data, Portfolio Risk, Microsoft Excel, Financial Analysis, Regression Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    518 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Interviewing Users: Conducting Effective User Research

    Skills you'll gain: UI/UX Research, Data Presentation, Business Analysis, Customer Insights, Data Analysis, Scheduling

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Mastering SEO with Jasper: Ranking and Optimization

    Skills you'll gain: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Drive Engagement, Generative AI, Business Marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Business Statistics and Analysis Capstone: Rice University
  • AI Powered UI/UX Design: AI CERTs
  • Use SurveyMonkey to Create a Survey and Analyze Results: Coursera
  • Grow Your Business with Goldman Sachs 10,000 Women: Goldman Sachs
  • Math behind Moneyball: University of Houston
  • Exploratory Data Analysis: Johns Hopkins University
  • Gut Check: Exploring Your Microbiome: University of Colorado Boulder
  • New Technologies for Business Leaders: Rutgers the State University of New Jersey
  • Introduction to Data Engineering: IBM
  • Wharton Business and Financial Modeling Capstone: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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