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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Python for Real-World Data Analysis

    Skills you'll gain: Seaborn, Data Storytelling, Data Integration, A/B Testing, Data Import/Export, Statistical Hypothesis Testing, Statistical Methods, Text Mining, Data-Driven Decision-Making, Git (Version Control System), Data Presentation, Matplotlib, Data Visualization, Pandas (Python Package), Version Control, GitHub, Statistical Analysis, Exploratory Data Analysis, Jupyter, NumPy

    4.3
    Rating, 4.3 out of 5 stars
    ·
    86 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    Indian School of Business

    Trading Basics

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Trading, Balance Sheet, Securities Trading, Income Statement, Financial Analysis, Market Liquidity, Financial Market, Market Dynamics, Market Analysis, Order Management, Risk Management

    4
    Rating, 4 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Achieving Personal and Professional Success

    Skills you'll gain: Influencing, Active Listening, Negotiation, Communication, Communication Strategies, Persuasive Communication, Verbal Communication Skills, Contract Negotiation, Trustworthiness, Leadership, Interpersonal Communications, Business Communication, Strategic Communication, Relationship Building, Initiative and Leadership, Professional Networking, Innovation, Growth Mindedness, Personal Development, Optimism

    4.7
    Rating, 4.7 out of 5 stars
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    3.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Recruiting, Hiring, and Onboarding Employees

    Skills you'll gain: Workforce Planning, Employee Onboarding, Recruitment, Recruitment Strategies, Full Cycle Recruitment, Talent Acquisition, Job Analysis, Human Resources, Employee Engagement, Talent Sourcing, Interviewing Skills, Decision Making, Diversity and Inclusion

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.7K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI Engineering with LLMs

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Generative AI, Retrieval-Augmented Generation, Generative Model Architectures, PyTorch (Machine Learning Library), Generative AI Agents, Vector Databases, LLM Application, Generative Adversarial Networks (GANs), Embeddings, Natural Language Processing, Hugging Face, Transfer Learning, Data Pipelines, Recurrent Neural Networks (RNNs), Text Mining, Data Ethics, Data Preprocessing, Artificial Intelligence

    4.5
    Rating, 4.5 out of 5 stars
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    931 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    Status: Free Trial
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    Logical Operations

    Microsoft Excel: Data Analysis with Power Pivot

    Skills you'll gain: Key Performance Indicators (KPIs), Microsoft Excel, Data Integration, Performance Measurement, Pivot Tables And Charts, Data Visualization Software, Spreadsheet Software, Trend Analysis, Cloud-Based Integration, Time Series Analysis and Forecasting, Data Analysis, Data Modeling, Business Intelligence, Data Manipulation, Microsoft 365, Microsoft Office, Productivity Software

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Global Procurement and Sourcing

    Skills you'll gain: Strategic Sourcing, Supplier Management, Procurement, Supplier Relationship Management, Supplier Performance Management, Negotiation, Vendor Management, Contract Negotiation, Request For Quotation (RFQ), Case Studies, Stakeholder Management, Contract Management, Purchasing, Market Analysis, Request for Proposal, Competitive Analysis, Risk Management, Vendor Contracts, Supply Management, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Executive Data Science

    Skills you'll gain: Data Quality, Exploratory Data Analysis, Employee Onboarding, Data Management, Statistical Reporting, Team Motivation, Technical Communication, Data Analysis, Data Presentation, Project Management, Interviewing Skills, Data Science, Data-Driven Decision-Making, Data Strategy, Organizational Leadership, Team Management, Workflow Management, Analytical Skills, Leadership, Communication

    4.5
    Rating, 4.5 out of 5 stars
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    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    市场营销概论 (中文版)

    Skills you'll gain: Marketing, Strategic Marketing, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Go To Market Strategy, Marketing Communications, New Business Development, Customer Insights, Market Opportunities

    4.8
    Rating, 4.8 out of 5 stars
    ·
    239 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Design and Analyze Impactful Market Surveys

    Skills you'll gain: Survey Creation, Surveys, User Feedback, Data Storytelling, Quantitative Research, Data Analysis, Data Presentation, Market Research, Statistical Analysis, Statistical Hypothesis Testing, User Centered Design, Business Research, Data Collection

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    How to Become a Thought Leader

    Skills you'll gain: Technical Communication, Content Strategy, Strategic Thinking

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    L

    LearnKartS

    AI SEO with ChatGPT: Keywords, Content & Rankings

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Python for Real-World Data Analysis: Coursera
  • Trading Basics: Indian School of Business
  • Achieving Personal and Professional Success: University of Pennsylvania
  • Recruiting, Hiring, and Onboarding Employees: University of Minnesota
  • Generative AI Engineering with LLMs: IBM
  • Microsoft Excel: Data Analysis with Power Pivot: Logical Operations
  • Global Procurement and Sourcing: Rutgers the State University of New Jersey
  • Executive Data Science: Johns Hopkins University
  • 市场营销概论 (中文版): University of Pennsylvania
  • Design and Analyze Impactful Market Surveys: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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