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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Influencing People

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Professional Networking, Initiative and Leadership, Relationship Building, Public Speaking, Decision Making, Negotiation, People Development, Social Skills, Organizational Structure

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    From Excel to Power BI

    Skills you'll gain: Power BI, Business Intelligence, Data Visualization, Business Reporting, Business Analytics, Data Analysis, Data Synthesis, Excel Formulas, Data Manipulation, Collaborative Software, Trend Analysis, Data Management, Data Quality

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Microsoft Excel for Office 365 (Desktop or Online): Part 3

    Skills you'll gain: Microsoft Excel, Excel Formulas, Excel Macros, Data Visualization, Consolidation, Forecasting, Spreadsheet Software, Microsoft 365, Microsoft Office, Pivot Tables And Charts, Data Sharing, Data Mapping, Productivity Software, Data Analysis, Data Entry, Data Security, Data Validation, Document Management, Data Management, User Interface (UI)

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Master Agentic AI: Core Principles & Real-World PC

    Skills you'll gain: Threat Modeling, Feature Engineering, Anomaly Detection, Data Visualization, MLOps (Machine Learning Operations), Agentic Workflows, AI Security, A/B Testing, Open Web Application Security Project (OWASP), Software Engineering, Data Ethics, Responsible AI, Technical Communication, Secure Coding, Agentic systems, AI Orchestration, DevSecOps, Continuous Monitoring, CI/CD, Reinforcement Learning

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Vision Datasets: Augment and Analyze

    Skills you'll gain: Predictive Analytics, MLOps (Machine Learning Operations), Verification And Validation, Data Preprocessing, Data Transformation, Exploratory Data Analysis, Data Manipulation, Statistical Reporting

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Video Data Using OpenCV and Python

    Skills you'll gain: Machine Learning Methods, Motion Graphics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Цифровий маркетинг і електронна комерція від Google

    Skills you'll gain: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, E-Commerce, Target Audience, Customer Relationship Management, Customer Retention, Marketing Analytics, Campaign Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Transform Healthcare Data: Cleanse and Evaluate

    Skills you'll gain: Data Cleansing, Data Quality, Clinical Data Management, Health Informatics, Patient Safety, Data Transformation, Data Preprocessing, Data Validation, Exploratory Data Analysis, Data-Driven Decision-Making, Descriptive Statistics, Statistical Analysis, Text Mining, Data Visualization, Microsoft Excel, Anomaly Detection

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Advertising and E-commerce on TikTok

    Skills you'll gain: TikTok, Content Performance Analysis, Online Advertising, Performance Measurement, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Digital Advertising, Marketing Analytics, Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Campaign Management, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Essentials of Entrepreneurship: Thinking & Action

    Skills you'll gain: Business Planning, Feasibility Studies, Entrepreneurship, Market Opportunities, Innovation, New Business Development, Business Strategies, Ideation, Business Process, Financial Analysis, Business Operations, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Secure Healthcare Data: Encrypt, Audit, Protect

    Skills you'll gain: Data Security, Security Controls, Computer Security Awareness Training, Cybersecurity, Threat Detection, Authorization (Computing), Role-Based Access Control (RBAC), AWS Identity and Access Management (IAM), Continuous Monitoring

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Excel and Copilot Fundamentals

    Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Data Visualization, Data Analysis, Data Entry, Data Presentation, Spreadsheet Software, Data Manipulation, User Interface (UI)

    4.2
    Rating, 4.2 out of 5 stars
    ·
    325 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Influencing People: University of Michigan
  • From Excel to Power BI: Knowledge Accelerators
  • Microsoft Excel for Office 365 (Desktop or Online): Part 3: Logical Operations
  • Master Agentic AI: Core Principles & Real-World PC: Coursera
  • Optimize Vision Datasets: Augment and Analyze: Coursera
  • Analyze Video Data Using OpenCV and Python: EDUCBA
  • Цифровий маркетинг і електронна комерція від Google: Google
  • Transform Healthcare Data: Cleanse and Evaluate: Coursera
  • Advertising and E-commerce on TikTok: Aptly
  • Essentials of Entrepreneurship: Thinking & Action: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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