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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Logical Operations

    Microsoft Excel for Office 365 (Desktop or Online): Part 2

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Excel Formulas, Data Presentation, Data Visualization Software, Data Analysis, Microsoft Office, Microsoft 365, Data Entry, Data Manipulation, Productivity Software, Data Management, Document Management, User Interface (UI)

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Forecast & Evaluate Market Trends

    Skills you'll gain: Demand Planning, Time Series Analysis and Forecasting, Trend Analysis, Market Trend, Forecasting, Strategic Decision-Making, Predictive Analytics, Data-Driven Decision-Making, Analysis, Performance Measurement, Business Strategy, Prioritization, Market Analysis, Market Opportunities, Performance Analysis, Business Planning, Key Performance Indicators (KPIs), Gap Analysis, Variance Analysis, Business Development

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Gen AI - RAG Application Development using LangChain

    Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Embeddings, Tool Calling, AI Workflows, Generative AI Agents, Document Management, Query Languages, Text Mining, Context Management

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Analyze Business Data Using Statistics Foundations

    Skills you'll gain: Data Analysis, Data Visualization, Machine Learning

    Mixed · Course · 1 - 3 Months

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    University of Washington

    Machine Learning Foundations: A Case Study Approach

    Skills you'll gain: Model Evaluation, Applied Machine Learning, Feature Engineering, Regression Analysis, Machine Learning, Image Analysis, Supervised Learning, Artificial Intelligence, Data Preprocessing, Deep Learning, Computer Vision, Application Development, Predictive Modeling, Unsupervised Learning, Natural Language Processing, Text Mining, Python Programming, Classification Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14K reviews

    Mixed · Course · 1 - 3 Months

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    Coursera

    Build Interactive Dashboards for Meaningful Insights

    Skills you'll gain: Dashboard, Key Performance Indicators (KPIs), Interactive Data Visualization, Data Presentation, Business Intelligence, Web Analytics, Business Analytics, Requirements Elicitation, Data Storytelling, Performance Analysis, Requirements Analysis, Business Requirements, Stakeholder Analysis, Self Service Technologies

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Creating a Free Business Page with Blogger

    Skills you'll gain: Blogs, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing, Marketing

    4.6
    Rating, 4.6 out of 5 stars
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    274 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Logical Operations

    Tableau Desktop: Part 2

    Skills you'll gain: Tableau Software, Data Analysis, Data Visualization Software, Data Presentation, Dashboard, Trend Analysis, Data Visualization, Interactive Data Visualization, Microsoft Excel, Time Series Analysis and Forecasting, Data Storytelling, Data Transformation, Advanced Analytics, Predictive Analytics, Statistical Analysis, Forecasting, Microsoft PowerPoint, Microsoft Office, Productivity Software, Data Management

    Mixed · Course · 1 - 3 Months

  • Status: New
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    Coursera

    Advanced Survey Design & Statistical Analysis

    Skills you'll gain: Surveys, Survey Creation, Data Quality, Sample Size Determination, Statistical Hypothesis Testing, Data Governance, Sampling (Statistics), Market Research, A/B Testing, Quantitative Research, Data Maintenance, Statistical Analysis, Data Analysis, Excel Formulas, Regression Analysis, Business Intelligence, Data Visualization, Performance Metric, R Programming, Predictive Modeling

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    Logical Operations

    Microsoft Office Excel 2021-2024: Part 2

    Skills you'll gain: Data Presentation, Data Visualization Software, Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Business Intelligence, Excel Formulas, Business Analytics, Data Entry, Data Analysis, Microsoft Office, Data Compilation, Microsoft 365, Data Manipulation, Productivity Software, Data Management, Document Management, User Interface (UI)

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
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    EDUCBA

    Analyze Advanced Data Projects Using SPSS

    Skills you'll gain: SPSS (Software), Correlation Analysis, Data Visualization, Descriptive Statistics, Advanced Analytics, Data Analysis, Regression Analysis, Statistical Analysis, Statistical Reporting, Data-Driven Decision-Making, Exploratory Data Analysis, Statistical Methods, Statistical Inference

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    É

    École Polytechnique Fédérale de Lausanne

    Functional Programming in Scala

    Skills you'll gain: Scala Programming, Apache Spark, User Interface (UI), Distributed Computing, Programming Principles, Big Data, Software Design, Data Structures, Software Design Patterns, Functional Design, Data Manipulation, Object Oriented Programming (OOP), Heat Maps, Data Visualization Software, Interactive Data Visualization, Computer Programming, Data Processing, Geospatial Information and Technology, Performance Tuning, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
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    11K reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Microsoft Excel for Office 365 (Desktop or Online): Part 2: Logical Operations
  • Forecast & Evaluate Market Trends: Coursera
  • Gen AI - RAG Application Development using LangChain: Packt
  • Analyze Business Data Using Statistics Foundations: EDUCBA
  • Machine Learning Foundations: A Case Study Approach: University of Washington
  • Build Interactive Dashboards for Meaningful Insights: Coursera
  • Creating a Free Business Page with Blogger: Coursera
  • Tableau Desktop: Part 2: Logical Operations
  • Advanced Survey Design & Statistical Analysis: Coursera
  • Microsoft Office Excel 2021-2024: Part 2: Logical Operations

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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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