• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    2

    28DIGITAL

    Data Science for Business Innovation

    Skills you'll gain: Data Strategy, Data-Driven Decision-Making, Big Data, Data Science, NoSQL, Data Modeling, Data Storage Technologies, Analytics, Business Analytics, Data Analysis, Risking, Machine Learning, Unsupervised Learning, Regression Analysis, Descriptive Analytics, Supervised Learning, Artificial Intelligence and Machine Learning (AI/ML), Classification Algorithms

    4.3
    Rating, 4.3 out of 5 stars
    ·
    270 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Data Engineering on AWS - The Complete Training

    Skills you'll gain: AWS Kinesis, Data Engineering, Amazon Redshift, Apache Kafka, Cloud Computing Architecture, Data Lakes, Real Time Data, Amazon Elastic Compute Cloud, Data Management, Apache Hive, Data Visualization Software, Cloud Storage, Amazon S3, Data Integration, Data Architecture, Data Migration, Performance Tuning, Serverless Computing, Database Architecture and Administration, AWS Identity and Access Management (IAM)

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Text Retrieval and Search Engines

    Skills you'll gain: Text Mining, Natural Language Processing, Data Mining, Unstructured Data, Big Data, Web Scraping, Model Evaluation, Web Analytics and SEO, Machine Learning, Information Architecture, Probability & Statistics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    962 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Workplace Communication Skills for Managers

    Skills you'll gain: Leadership Development, Leadership, Professional Development, Leadership and Management, Conflict Management, Strategic Leadership, Communication, Collaboration, Communication Strategies, People Management, Interpersonal Communications, Business Communication, Emotional Intelligence, Team Management, Corporate Communications, Strategic Communication, Self-Awareness, Relationship Building, Business Management

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Digital Health

    Skills you'll gain: Health Technology, Data Visualization Software, Telehealth, Agile Methodology, Health Disparities, Health Informatics, Health Care, Health Care Procedure and Regulation, Health Systems, Electronic Medical Record, digital literacy, Interoperability, Clinical Data Management, Public Health, Tableau Software, Model Evaluation, Data Ethics, Digital Transformation, User Centered Design, Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    340 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Data Engineering, Big Data, and Machine Learning on GCP

    Skills you'll gain: Model Deployment, Feature Engineering, PySpark, Data Import/Export, Big Data, Apache Spark, Dashboard, Cloud Services, Cloud Deployment, Apache Hadoop, Apache Hive, Application Programming Interface (API), Jupyter, Data Storage, Data Architecture, Data Quality, Ad Hoc Analysis, Serverless Computing, Applied Machine Learning, Scalability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Master Python with Real-World Data & Web Projects

    Skills you'll gain: NumPy, Pandas (Python Package), Image Analysis, Data Manipulation, Matplotlib, Computer Vision, Data Analysis, Interactive Data Visualization, Python Programming, Data Visualization, JSON, Programming Principles, Scripting, Scripting Languages, Data Structures, Development Environment, Microsoft Visual Studio, Integrated Development Environments, Computer Programming, Software Installation

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Communication Channels for Project Success

    Skills you'll gain: Communication Planning, Strategic Communication, Internal Communications, Communication Strategies, Stakeholder Communications, Communication, Business Communication, Digital Communications, Collaboration, Expectation Management, Business Reporting, Spreadsheet Software

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Splunk Fundamentals: Analyze & Visualize Data

    Skills you'll gain: Splunk, Dashboard, Business Intelligence, Scatter Plots, Data Visualization Software, Data-Driven Decision-Making, Software Installation, Graphing, Real Time Data, Trend Analysis, Event Monitoring, Anomaly Detection, Transaction Processing, System Configuration, Correlation Analysis, Statistical Analysis, Data Manipulation

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI For Data Analysts

    Skills you'll gain: Agentic systems, Responsible AI, Data Pipelines, Law, Regulation, and Compliance, Data Ethics, Model Evaluation, Information Privacy, Data Processing, AI Workflows, Data Analysis, No-Code Development, Analytical Skills, Machine Learning, Artificial Intelligence, Real Time Data, Ethical Standards And Conduct, Machine Learning Algorithms, Data Collection

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Nanjing University

    用Python玩转数据 Data Processing Using Python

    Skills you'll gain: Data Analysis, Statistical Analysis, Financial Data, Data Presentation, Data Processing, User Interface (UI), Object Oriented Programming (OOP), Data Capture, Pandas (Python Package), NumPy, Python Programming, Graphical Tools, Data Manipulation, Matplotlib, Data Preprocessing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Microeconomics: When Markets Fail

    Skills you'll gain: Market Dynamics, Economics, Socioeconomics, Supply And Demand, Market Analysis, Market Share, Competitive Analysis, Public Policies, Policty Analysis, Research, and Development, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    658 reviews

    Mixed · Course · 1 - 3 Months

1…119120121…386

In summary, here are 10 of our most popular marketing analytics courses

  • Data Science for Business Innovation: 28DIGITAL
  • Data Engineering on AWS - The Complete Training: Packt
  • Text Retrieval and Search Engines: University of Illinois Urbana-Champaign
  • Workplace Communication Skills for Managers: Packt
  • Digital Health: Imperial College London
  • Data Engineering, Big Data, and Machine Learning on GCP: Google Cloud
  • Master Python with Real-World Data & Web Projects: Packt
  • Communication Channels for Project Success: Coursera
  • Splunk Fundamentals: Analyze & Visualize Data: EDUCBA
  • AI For Data Analysts: AI CERTs

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok