Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Business Ethics, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Global Marketing, Branding, Brand Strategy, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Management, Case Studies
Beginner · Course · 1 - 3 Months
University of Minnesota
Skills you'll gain: Taxonomy, Spreadsheet Software, Machine Learning, Predictive Analytics, Microsoft Excel, Persona Development, Information Architecture, Text Mining, Descriptive Statistics, Algorithms, Computer Programming, Java Programming
Intermediate · Course · 1 - 3 Months

New York Institute of Finance
Skills you'll gain: Working Capital, Supplier Management, Supply Chain Management, Blockchain, FinTech, Supply Chain Systems, Supply Chain, Cash Flows, Cash Management, Customer Analysis, Financial Market, Market Opportunities, Market Trend, Transaction Processing, Market Dynamics, Market Analysis, Stakeholder Analysis, Risk Modeling, Commercial Banking, Emerging Technologies
Intermediate · Specialization · 3 - 6 Months

Peking University
Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Marketing, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Business Writing, Business Development, Business Valuation, Proposal Development, Business Strategy, Commercial Laws, Innovation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media Campaigns, Marketing Analytics, Social Media Marketing, Social Media, Marketing, Marketing Budgets, Advertising
Intermediate · Guided Project · Less Than 2 Hours

Universidad Austral
Skills you'll gain: Futures Exchange, Derivatives, Financial Trading, Strategic Decision-Making, Financial Market, Risk Management, Risk Mitigation, Market Dynamics, Business Risk Management, Risk Analysis, Market Analysis
Beginner · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Data Visualization Software, Data Visualization, Interactive Data Visualization, Spreadsheet Software, Dashboard, Microsoft Excel, Excel Macros, Infographics, Excel Formulas, Data Analysis, Forecasting
Intermediate · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Marketing Channel, Consumer Behaviour, Point of Sale, Cross-Channel Marketing, Promotional Strategies, Marketing Strategies, Digital Marketing, Customer experience strategy (CX), Retail Store Operations, Merchandising, Sales Strategy, Customer Insights, Digital Transformation, Market Analysis
Beginner · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: ChatGPT, Personalized Service, Prompt Engineering, AI Personalization, Customer Engagement, Generative AI, Customer Service, Self Service Technologies, Customer experience improvement, Customer Support, Performance Analysis, Performance Improvement
Beginner · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Six Sigma Methodology, Lean Six Sigma, Root Cause Analysis, Process Analysis, Probability Distribution, Probability & Statistics, Process Improvement, Quality Improvement, Process Mapping, Systems Of Measurement, Data Analysis, Statistical Methods, Probability, Statistics, Risk Analysis
Beginner · Course · 1 - 4 Weeks

Universidad de los Andes
Skills you'll gain: File I/O, Data Visualization Software, Computational Thinking, Matplotlib, Python Programming, NumPy, Algorithms, Computer Programming, Pandas (Python Package), Debugging, Data Manipulation, Integrated Development Environments, Data Structures, Data Analysis, Object Oriented Programming (OOP)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Marketing Design, Social Media Marketing, Social Media Content, Social Media, Marketing Materials, Color Matching, Graphic Design, Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours