Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Marketing Psychology, Case Studies, Persuasive Communication, Advertising, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Marketing, Psychology, Anatomy
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Cloud Storage, Data Storage, Microsoft Azure, Data Storage Technologies, Cloud Applications, Data Architecture, Cloud Security, Data Management, Data Security, Application Development, Role-Based Access Control (RBAC), Analytics
Intermediate · Course · 1 - 3 Months

Universidad Austral
Skills you'll gain: Regression Analysis, Statistical Inference, Descriptive Statistics, Risk Analysis, Business Risk Management, Business Analytics, Statistics, Sampling (Statistics), Microsoft Excel, Data Analysis, Probability, Statistical Analysis, Data-Driven Decision-Making, Probability Distribution, Statistical Modeling, Data Science
Beginner · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Statistical Hypothesis Testing, Six Sigma Methodology, Lean Six Sigma, Process Improvement, Quality Improvement, Process Optimization, Statistical Analysis, Statistics, Data Analysis, Variance Analysis
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Crisis Management, Business Ethics, Data Ethics, Media Relations, Communication Strategies, Public Relations, Strategic Communication, Stakeholder Communications, Business Communication, Communication, Diversity and Inclusion, Risk Management, Leadership and Management, Social Media Strategy, Business Strategy, Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Layout Design, Virtual Environment, Graphic and Visual Design Software, Graphic and Visual Design, Design, Color Matching, Graphic Design, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Target Audience, Advertising Campaigns, Marketing Budgets, Advertising, Social Media Management, Social Media, Budget Management, Social Media Marketing, Digital Advertising, Social Media Campaigns
Beginner · Guided Project · Less Than 2 Hours

Macquarie University
Skills you'll gain: Business Strategy, Strategic Thinking, Customer Analysis, Strategic Marketing, Growth Strategies, Competitive Analysis, Business Planning, Market Analysis, Strategic Decision-Making, Market Opportunities, Value Propositions, Organizational Effectiveness, Analysis, Innovation
Beginner · Course · 1 - 3 Months

Snowflake
Skills you'll gain: Data Engineering, Data Pipelines, Database Management, Data Manipulation, Databases, Data Transformation, Extract, Transform, Load, Data Warehousing, Change Control, DevOps, Cloud Development, SQL, Data Integration, CI/CD, Application Development, Artificial Intelligence and Machine Learning (AI/ML), Role-Based Access Control (RBAC), Software Development Tools, Stored Procedure, Data Analysis
Beginner · Professional Certificate · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, Order Management, Order Fulfillment, Marketing, Product Marketing, Sales, Payment Systems, Shipping and Receiving, E-Commerce, Social Media Marketing, Social Media
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Logo Design, Video Production, Infographics, Graphic and Visual Design, Graphic Design, Content Creation, Social Media Marketing, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Logo Design, Canva (Software), Video Production, Infographics, Graphic Design, Graphic and Visual Design, Content Creation, Creative Design, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours