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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Build a mobile app with Google Sheets on Glide and no coding

    Skills you'll gain: No-Code Development, Mobile Development, Google Sheets, Application Development, Application Design, Application Deployment, Data Structures, User Accounts, Personalized Service, User Feedback, Web Development, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    685 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • D

    Duke University

    Advertising and Society

    Skills you'll gain: Advertising, Media and Communications, Advertising Campaigns, Digital Advertising, Culture, Marketing Psychology, Branding, Consumer Behaviour, Business Ethics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    976 reviews

    Mixed · Course · 1 - 3 Months

  • M

    Microsoft

    Data Modeling in Power BI

    Skills you'll gain: Data Analysis Expressions (DAX), Data Modeling, Star Schema, Power BI, Database Design, Data Warehousing, Business Intelligence, Data Analysis, Time Series Analysis and Forecasting, Performance Tuning, Data Visualization

    4.3
    Rating, 4.3 out of 5 stars
    ·
    809 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Clinical Data Science

    Skills you'll gain: Tidyverse (R Package), Clinical Data Management, Extract, Transform, Load, Data Modeling, Clinical Research, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Medical Privacy, Data Manipulation, Predictive Modeling, Database Design, Google Cloud Platform, Intensive Care Unit, Data Ethics, Data Quality, Natural Language Processing, Bioinformatics, Informatics, Text Mining, Clinical Informatics, R Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    489 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Pennsylvania

    Financial Acumen for Non-Financial Managers

    Skills you'll gain: Financial Reporting, Financial Acumen, Financial Data, Financial Statements, Income Statement, Financial Analysis, Business Reporting, Risk Analysis, Cash Flows, Predictive Analytics, Financial Forecasting, Balance Sheet, Performance Measurement, Business Metrics, Financial Management, Financial Planning, Key Performance Indicators (KPIs), Performance Analysis, Return On Investment, Business Modeling

    4.5
    Rating, 4.5 out of 5 stars
    ·
    984 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    PMP Exam Preparation

    Skills you'll gain: Project Controls, Stakeholder Management, Risk Management, Project Planning, Team Management, Communication Planning, Risk Mitigation, Scaled Agile Framework, Project Estimation, Team Performance Management, Stakeholder Communications, Scheduling, Project Implementation, Workflow Management, Sprint Planning, Quality Improvement, Process Improvement, Backlogs, Change Management, Quality Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    447 reviews

    Intermediate · Specialization · 1 - 3 Months

  • M

    Microsoft

    Microsoft Generative AI for Data Analysis

    Skills you'll gain: Prompt Engineering, Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Generative AI, Data Ethics, Responsible AI, Infographics, Data Visualization, Anomaly Detection, Excel Formulas, Predictive Modeling, Data Visualization Software, Microsoft Copilot, Business Reporting, Risk Analysis, Text Mining, Predictive Analytics, Automation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    150 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • K

    Kennesaw State University

    Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

    Skills you'll gain: Value Propositions, Business Modeling, Presentations, Customer Analysis, Innovation, Customer Relationship Management, Entrepreneurship, Marketing Channel, Business Strategy, Strategic Partnership, Cost Management, Revenue Management, Resource Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    695 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Estadística y probabilidad

    Skills you'll gain: Descriptive Statistics, Data Analysis, Correlation Analysis, Statistical Analysis, Data Presentation, Statistical Visualization, Probability, Histogram, Data-Driven Decision-Making, Regression Analysis, Probability Distribution, Box Plots, Graphing, Scatter Plots

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universitat Autònoma de Barcelona

    Sport Sponsorship. Let them Play

    Skills you'll gain: Peer Review, Event Marketing, Brand Marketing, Brand Management, Business Development, Proposal Development, Event Management, Drive Engagement, Business Planning, Program Implementation, Case Studies, Advertising Sales, Stakeholder Management, Social Impact, Employee Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    286 reviews

    Beginner · Course · 1 - 3 Months

  • T

    The State University of New York

    International Cyber Conflicts

    Skills you'll gain: Cyber Threat Intelligence, Cyber Security Policies, Cybersecurity, International Relations, Cyber Governance, Network Infrastructure, Conflict Management, Security Management, Political Sciences, Media and Communications, Psychology

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 3 Months

  • N

    Nanjing University

    用Python玩转数据 Data Processing Using Python

    Skills you'll gain: Data Mining, Data Analysis, Statistical Analysis, Financial Data, Data Processing, User Interface (UI), Object Oriented Programming (OOP), Data Capture, Pandas (Python Package), NumPy, Python Programming, Data Manipulation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Build a mobile app with Google Sheets on Glide and no coding: Coursera
  • Advertising and Society: Duke University
  • Data Modeling in Power BI: Microsoft
  • Clinical Data Science: University of Colorado System
  • Financial Acumen for Non-Financial Managers: University of Pennsylvania
  • PMP Exam Preparation: LearnKartS
  • Microsoft Generative AI for Data Analysis: Microsoft
  • Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course): Kennesaw State University
  • Estadística y probabilidad: Universidad Nacional Autónoma de México
  • Sport Sponsorship. Let them Play: Universitat Autònoma de Barcelona

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Social Media Marketing (9)
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