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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Agile Project: Product Prototype Touchpoint Analysis in Miro

    Skills you'll gain: Agile Product Development, Wireframing, Product Roadmaps, Customer experience strategy (CX), Agile Project Management, Persona Development, User Experience, Product Requirements, User Story, Product Development, User Research, Product Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    92 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Copywriting with ChatGPT: Produce Compelling Copy That Sells

    Skills you'll gain: Copywriting, User Research, Target Audience, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Product Knowledge, Value Propositions, Marketing Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    80 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • I

    IBM

    The AI Ladder: A Framework for Deploying AI in your Enterprise

    Skills you'll gain: AI Enablement, AI Product Strategy, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Data Analysis, Business Strategy, Business Process Automation, Data Architecture, Artificial Intelligence, Data Collection, Data Integration, Business Technologies, Analytics, Leadership, Innovation, Machine Learning, Data Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    421 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Security Governance & Compliance

    Skills you'll gain: Security Strategy, Cyber Governance, Security Management, Cyber Risk, Compliance Management, Risk Management, Regulatory Compliance, Cyber Security Policies, Cybersecurity, Law, Regulation, and Compliance, Cyber Security Strategy, Governance, NIST 800-53, Security Controls, Procedure Development, Data Governance, Program Standards, Computer Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    176 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Working with the Media

    Skills you'll gain: Press Releases, Media Relations, Public Relations, Crisis Management, Marketing and Public Relations, Corporate Communications, Journalism, Media Strategy, Branding, Communication Strategies, Storytelling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    104 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Brand Awareness Using Digital Brand Activation

    Skills you'll gain: Brand Awareness, Social Media Marketing, Target Audience, Social Media, Brand Strategy, Digital Media Strategy, Branding, Content Marketing, Content Strategy, Social Media Strategy, Marketing Communications, Marketing Analytics, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Saïd Business School, University of Oxford

    Foundations of Sustainability and ESG

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Stakeholder Engagement, Sustainable Business, Governance, Business Metrics, Sustainable Development, Sustainability Reporting, Business Reporting, Environmental Issue, Performance Measurement, Business Ethics, Corporate Strategy, Investment Management, Investments, Diversity and Inclusion, Climate Change Mitigation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    64 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    A prática da gestão de clubes e federações esportivas

    Skills you'll gain: Media Relations, Marketing, Business Management, Financial Management, Public Relations, Business Strategy, Event Management, Governance, Organizational Structure, Finance, Advertising Sales, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    275 reviews

    Beginner · Course · 1 - 3 Months

  • W

    West Virginia University

    Account Management & Sales Force Design

    Skills you'll gain: Sales Management, Sales Strategy, Account Management, Sales, Sales Process, Sales Training, Inside Sales, Selling Techniques, Business Strategy, Outside Sales, Recruitment

    4.5
    Rating, 4.5 out of 5 stars
    ·
    305 reviews

    Mixed · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    AWS Generative AI Applications

    Skills you'll gain: Responsible AI, Generative AI, Prompt Engineering, Amazon Bedrock, AWS SageMaker, AI Workflows, Agentic systems, AI Enablement, AI Product Strategy, Generative AI Agents, Amazon Web Services, AI Orchestration, Application Programming Interface (API), Application Development, Model Deployment, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, LLM Application, Solution Architecture, Data Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    118 reviews

    Beginner · Professional Certificate · 1 - 3 Months

  • U

    University of Michigan

    Personal Branding: Stand Out and Succeed

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Brand Management, Personal Attributes, Self-Awareness, Storytelling, Value Propositions, Competitive Analysis, Concision, Creativity, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    162 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica del Perú

    Estrategia de Identidad de una Marca

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Content Strategy, Business Strategies, Market Research, Content Creation, Creative Design, Target Audience, Value Propositions

    4.9
    Rating, 4.9 out of 5 stars
    ·
    190 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Agile Project: Product Prototype Touchpoint Analysis in Miro: Coursera
  • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera
  • The AI Ladder: A Framework for Deploying AI in your Enterprise: IBM
  • Security Governance & Compliance: University of California, Irvine
  • Working with the Media: University of Colorado Boulder
  • Brand Awareness Using Digital Brand Activation: Coursera
  • Foundations of Sustainability and ESG: Saïd Business School, University of Oxford
  • A prática da gestão de clubes e federações esportivas : Fundação Instituto de Administração
  • Account Management & Sales Force Design: West Virginia University
  • AWS Generative AI Applications: Amazon Web Services

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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