Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Microsoft
Skills you'll gain: Microsoft Copilot, Microsoft 365, Sales Enablement, Marketing Automation, Customer experience improvement, Generative AI, Business Process Automation, AI Security, Customer Service, Business Metrics, AI Enablement, Return On Investment, Automation, Customer Retention, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media Marketing, Social Media Content, Marketing Design, Social Media, Content Creation, Style Guides, Graphic and Visual Design, Branding, Presentations, User Accounts
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources, Change Management, Human Resources Management and Planning, Talent Management, Labor Relations, Diversity Equity and Inclusion Initiatives, HR Tech, Organizational Strategy, Crisis Management, Intercultural Competence, Cultural Diversity, Talent Acquisition, Industrial and Organizational Psychology, Workforce Development, Diversity and Inclusion, People Analytics, Leadership, Communication
Intermediate · Specialization · 1 - 3 Months
Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Sample Size Determination, Statistical Inference, Estimation, Statistics, Probability & Statistics, Sampling (Statistics), Statistical Analysis, Microsoft Excel, Excel Formulas, Data Analysis, Decision Making
Mixed · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Sales Process, Selling Techniques, Verbal Communication Skills, Sales, B2B Sales, Sales Strategy, Communication, Consumer Behaviour, Customer Relationship Building, Customer Analysis, Non-Verbal Communication, Target Audience
Beginner · Course · 1 - 3 Months

Edureka
Skills you'll gain: PySpark, Apache Spark, Data Management, Distributed Computing, Apache Hadoop, Data Processing, Data Analysis, Exploratory Data Analysis, Python Programming, Scalability
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Health Informatics, Health Care, Medical Records, Health Information Management, Clinical Informatics, Electronic Medical Record System, Databases, Data Analysis, Data Quality, Interoperability, Big Data, Query Languages, Data Science
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Data Visualization Software, PySpark, Data Visualization, Data Storytelling, Statistical Visualization, Site Reliability Engineering, Docker (Software), Databricks, Containerization, Interactive Data Visualization, Plot (Graphics), Plotly, Data Pipelines, Matplotlib, Kubernetes, Apache Spark, Apache Hadoop, Big Data, Data Science, Python Programming
Intermediate · Specialization · 1 - 3 Months

Multiple educators
Skills you'll gain: Sustainable Business, Sustainable Development, Organizational Leadership, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing
Build toward a degree
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Keyword Research, Generative AI, Google Gemini, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Prompt Engineering, ChatGPT, Microsoft Copilot, Competitive Analysis
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Customer Insights, AI Personalization, Customer Analysis, Customer experience strategy (CX), Generative AI, User Feedback, Customer Data Management, Customer experience improvement, Business Intelligence, Trend Analysis, Data-Driven Decision-Making, Predictive Analytics, Marketing Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cyber Threat Intelligence, Security Information and Event Management (SIEM), AI Security, Threat Modeling, Generative AI, Threat Detection, Cybersecurity, Incident Response, Malware Protection, Prompt Engineering, Anomaly Detection, Vulnerability Management, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks