Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Email Automation, ChatGPT, Dashboard, Email Marketing, Marketing Strategies, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Engagement, Key Performance Indicators (KPIs)
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Animations, ChatGPT, Video Production, Generative AI, Education Software and Technology, Content Creation, AI Personalization, Prompt Engineering, Blogs, Scripting, Augmented and Virtual Reality (AR/VR), Media Production, Persona Development
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Adobe After Effects, Video Production, Post-Production, Video Editing, Storyboarding, Ideation, Content Creation, Motion Graphics, Creativity, Color Matching
Mixed · Course · 1 - 3 Months

Skills you'll gain: Workflow Management, Marketing Automation, Social Media Content
Beginner · Course · 1 - 3 Months
University of California San Diego
Skills you'll gain: Collaborative Software, Telecommuting, Human Computer Interaction, Social Network Analysis, Remote Access Systems, Interaction Design, Social Sciences, Driving engagement, Research and Design, Digital Communications
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Web Analytics, Google Analytics, Content Performance Analysis, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Marketing Effectiveness
Beginner · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: Public Policies, Policy Analysis, Social Sciences, Sociology, Community Development, Cultural Diversity, Trend Analysis, Psychology, Media and Communications
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: AI Personalization, Fraud detection, Big Data, Credit Risk, Risk Management, Customer Insights, Machine Learning, Marketing Analytics, Advanced Analytics, Data-Driven Decision-Making, Consumer Behaviour, Customer experience improvement, Artificial Intelligence, Financial Analysis, Retail Banking, Business Transformation
Mixed · Course · 1 - 4 Weeks

Copenhagen Business School
Skills you'll gain: Growth Strategies, Team Oriented, Marketing Communications, Business Modeling, Business Planning, Sustainable Development, Organizational Structure, Entrepreneurship, Marketing Effectiveness, Communication Strategies, New Business Development, Business Development, Business Strategies, Community Development, Program Evaluation, Social Sciences, Sustainable Business, Business Strategy, Fundraising, Financial Inclusion
Beginner · Specialization · 3 - 6 Months

O.P. Jindal Global University
Skills you'll gain: Social Sciences, Psychology, Social Skills, Social Justice, Interpersonal Communications, Emotional Intelligence, Critical Thinking
Build toward a degree
Beginner · Course · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Network Analysis, Responsible AI, Graph Theory, Collaborative Software, Machine Learning, Applied Machine Learning, Social Sciences, Statistical Analysis, Amazon Web Services, R Programming, Tensorflow, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Research Design, Sociology, Data Collection, LLM Application, Behavioral Economics, Analytics
Intermediate · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Advertising, English Language, Media and Communications, Online Advertising, Oral Comprehension, Vocabulary, Literacy, Cultural Diversity, Journalism, Grammar, Facebook
Mixed · Course · 1 - 3 Months