Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Environmental Issue, Solution Design, Sustainable Development, Design Thinking, Business Planning, Sustainable Business, Innovation, Product Development, Entrepreneurship, Economic Development, Needs Assessment, Business Development, Consumer Behaviour, Market Analysis, Market Research, Cultural Sensitivity
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Automation, Personalized Service, Editing, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Marketing Automation, User Accounts, Facebook, Automation, Digital Content, Advertising, Marketing, Branding
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Business Correspondence, Email Marketing, Content Creation, Graphic Design, Marketing Design, Marketing Communications, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Vanderbilt University
Skills you'll gain: SQL, Generative AI, Data Visualization, Database Design, Interactive Data Visualization, Query Languages, Data Capture, Data Analysis, Debugging, ChatGPT, Prompt Engineering, Databases, Data Validation
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Data Modeling, Dashboard, Database Design, Data Warehousing, SQL, Data Analysis, Data Persistence, Version Control
Intermediate · Course · 1 - 4 Weeks

National Taiwan University
Skills you'll gain: Statistical Visualization, Matplotlib, Web Scraping, Business Logic, Machine Learning, Business Analytics, Python Programming, Programming Principles, Business Economics, User Interface (UI) Design, Computational Thinking, Object Oriented Programming (OOP), Data Analysis
Mixed · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Microsoft Copilot, Forecasting, Sales Enablement, Sales Strategy, Customer Analysis, Data Cleansing, Sales Management, Responsible AI, Customer Relationship Management (CRM) Software, Sales Pipelines, Customer Engagement, Taking Meeting Minutes, Sales, Customer Insights, Customer Relationship Management, Sales Presentations, Data Quality, Productivity Software, Meeting Facilitation, Generative AI Agents
Beginner · Specialization · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Data Visualization Software, Interactive Data Visualization, Statistical Visualization, Plot (Graphics), Tableau Software, Data Ethics, Exploratory Data Analysis, Scatter Plots, Descriptive Statistics, Heat Maps, Data Analysis, Descriptive Analytics, Geospatial Information and Technology, Histogram, Analytical Skills, Application Deployment, Network Analysis
Beginner · Specialization · 1 - 3 Months
University of Glasgow
Skills you'll gain: Deep Learning, Model Evaluation, Data Ethics, Health Informatics, ICD Coding (ICD-9/ICD-10), Clinical Data Management, Medical Records, Clinical Informatics, Descriptive Analytics, Database Design, AI Security, Electronic Medical Record, Responsible AI, Data Mining, Precision Medicine, Analytics, Recurrent Neural Networks (RNNs), Data Preprocessing, Machine Learning, Autoencoders
Intermediate · Specialization · 3 - 6 Months

Illinois Tech
Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Corporate Strategy, Value Propositions, Market Analysis, Cost Reduction, Market Opportunities, Strategic Decision-Making, Cost Control, Business Analysis, Analysis
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Management, Big Data, Customer Insights, Customer Acquisition Management, Customer experience strategy (CX), Customer Retention, Target Market, Business Metrics, Analytics, Consumer Behaviour, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks