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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Sustainable Innovation for Subsistence Marketplaces

    Skills you'll gain: Environmental Issue, Solution Design, Sustainable Development, Design Thinking, Business Planning, Sustainable Business, Innovation, Product Development, Entrepreneurship, Economic Development, Needs Assessment, Business Development, Consumer Behaviour, Market Analysis, Market Research, Cultural Sensitivity

    Build toward a degree

    4.1
    Rating, 4.1 out of 5 stars
    ·
    125 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create an Email Autoresponder Using Mailchimp

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Automation, Personalized Service, Editing, Content Creation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Advertise YouTube Videos with Zapier

    Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Marketing Automation, User Accounts, Facebook, Automation, Digital Content, Advertising, Marketing, Branding

    4.4
    Rating, 4.4 out of 5 stars
    ·
    25 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create corporate Newsletters with Canva

    Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Business Correspondence, Email Marketing, Content Creation, Graphic Design, Marketing Design, Marketing Communications, Digital Marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • V

    Vanderbilt University

    Chat with Your Data: Generative AI-Powered SQL Data Analysis

    Skills you'll gain: SQL, Generative AI, Data Visualization, Database Design, Interactive Data Visualization, Query Languages, Data Capture, Data Analysis, Debugging, ChatGPT, Prompt Engineering, Databases, Data Validation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Developing Data Models with LookML

    Skills you'll gain: Looker (Software), Data Modeling, Dashboard, Database Design, Data Warehousing, SQL, Data Analysis, Data Persistence, Version Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    72 reviews

    Intermediate · Course · 1 - 4 Weeks

  • N

    National Taiwan University

    用 Python 做商管程式設計(三)(Programming for Business Computing in Python (3))

    Skills you'll gain: Statistical Visualization, Matplotlib, Web Scraping, Business Logic, Machine Learning, Business Analytics, Python Programming, Programming Principles, Business Economics, User Interface (UI) Design, Computational Thinking, Object Oriented Programming (OOP), Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    163 reviews

    Mixed · Course · 1 - 3 Months

  • M

    Microsoft

    Generative AI for Sales Professionals

    Skills you'll gain: Microsoft Copilot, Forecasting, Sales Enablement, Sales Strategy, Customer Analysis, Data Cleansing, Sales Management, Responsible AI, Customer Relationship Management (CRM) Software, Sales Pipelines, Customer Engagement, Taking Meeting Minutes, Sales, Customer Insights, Customer Relationship Management, Sales Presentations, Data Quality, Productivity Software, Meeting Facilitation, Generative AI Agents

    4.4
    Rating, 4.4 out of 5 stars
    ·
    22 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of California, Irvine

    Use Tableau for Your Data Science Workflow

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Data Visualization Software, Interactive Data Visualization, Statistical Visualization, Plot (Graphics), Tableau Software, Data Ethics, Exploratory Data Analysis, Scatter Plots, Descriptive Statistics, Heat Maps, Data Analysis, Descriptive Analytics, Geospatial Information and Technology, Histogram, Analytical Skills, Application Deployment, Network Analysis

    3.9
    Rating, 3.9 out of 5 stars
    ·
    30 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Glasgow

    Informed Clinical Decision Making using Deep Learning

    Skills you'll gain: Deep Learning, Model Evaluation, Data Ethics, Health Informatics, ICD Coding (ICD-9/ICD-10), Clinical Data Management, Medical Records, Clinical Informatics, Descriptive Analytics, Database Design, AI Security, Electronic Medical Record, Responsible AI, Data Mining, Precision Medicine, Analytics, Recurrent Neural Networks (RNNs), Data Preprocessing, Machine Learning, Autoencoders

    4.4
    Rating, 4.4 out of 5 stars
    ·
    35 reviews

    Intermediate · Specialization · 3 - 6 Months

  • I

    Illinois Tech

    Competitive Strategy

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Corporate Strategy, Value Propositions, Market Analysis, Cost Reduction, Market Opportunities, Strategic Decision-Making, Cost Control, Business Analysis, Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    84 reviews

    Intermediate · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    CRM, Dados e o Futuro Centrado no Cliente

    Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Management, Big Data, Customer Insights, Customer Acquisition Management, Customer experience strategy (CX), Customer Retention, Target Market, Business Metrics, Analytics, Consumer Behaviour, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Sustainable Innovation for Subsistence Marketplaces: University of Illinois Urbana-Champaign
  • Create an Email Autoresponder Using Mailchimp: Coursera
  • Advertise YouTube Videos with Zapier: Coursera
  • Create corporate Newsletters with Canva: Coursera
  • Chat with Your Data: Generative AI-Powered SQL Data Analysis: Vanderbilt University
  • Developing Data Models with LookML: Google Cloud
  • 用 Python 做商管程式設計(三)(Programming for Business Computing in Python (3)): National Taiwan University
  • Generative AI for Sales Professionals: Microsoft
  • Use Tableau for Your Data Science Workflow: University of California, Irvine
  • Informed Clinical Decision Making using Deep Learning: University of Glasgow

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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