Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Search Engine Optimization, Content Management, Web Content, Web Design, Information Architecture, Web Design and Development, Goal Setting, Project Implementation, Project Closure
Beginner · Guided Project · Less Than 2 Hours
University of Michigan
Skills you'll gain: PostgreSQL, JSON, Text Mining, Database Systems, SQL, Databases, Natural Language Processing, Database Management, Data Processing, Application Programming Interface (API), Data Storage, Python Programming
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Value Propositions, New Product Development, Market Opportunities, Gap Analysis, Innovation, Technology Strategies, Strategic Thinking, New Business Development, Engineering Management, Market Analysis, Business Strategies, Competitive Analysis, Sustainable Business, Engineering
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Animations, Storyboarding, Multimedia, Content Creation, Editing, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Marketing Materials, Presentations, Email Marketing, Content Creation, Brand Awareness, Marketing Design, Driving engagement, Content Marketing, Sales Presentations, Marketing Communications, Digital Marketing, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Service, Logistics, Order Delivery, Inventory Management System, Supply Chain, Customer experience improvement, Service Level, Marketing Operations, Operational Efficiency, Performance Measurement
Intermediate · Course · 1 - 4 Weeks

Alfaisal University | KLD
Skills you'll gain: Customer Retention, Marketing Strategies, Customer Analysis, Brand Loyalty, Target Market, Customer experience strategy (CX), Strategic Marketing, Customer Insights, Customer Relationship Management, Market Dynamics
Beginner · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Model Deployment, Data Manipulation, MLOps (Machine Learning Operations), Flask (Web Framework), Application Deployment, Data Preprocessing, Django (Web Framework), Web Applications, Predictive Modeling, Machine Learning, Python Programming
Mixed · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Operations Management, Process Improvement, Revenue Management, Process Analysis, Business Operations, Lean Six Sigma, Lean Methodologies, Operational Performance Management, Operational Efficiency, Continuous Improvement Process, Service Management, Quality Management, Strategic Planning, Capacity Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Social Media, Infographics, Social Media Marketing, Content Creation, Graphics Software, Graphic and Visual Design, Graphic Design, Design Elements And Principles, Creative Design, Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Market Opportunities, New Product Development, Product Strategy, Competitive Analysis, Business Strategy, New Business Development, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Innovation
Intermediate · Guided Project · Less Than 2 Hours

Starweaver
Skills you'll gain: Revenue Management, Vendor Management, Capital Expenditure, Financial Statement Analysis, Advanced Analytics, Hospitality, Hospitality Management, Cost Control, Vendor Relationship Management, Financial Statements, Performance Measurement, Budgeting, Financial Analysis, Financial Forecasting, Variance Analysis, Financial Management, Business Metrics, Hotel Operations, Finance, Leadership
Intermediate · Specialization · 3 - 6 Months